Alexander Fedorikhin

Indiana University - Kelley School of Business - Department of Marketing

Kelley School of Business

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

2

DOWNLOADS

191

CITATIONS

1

Scholarly Papers (2)

1.

Cross-National Logo Evaluation Analysis: An Individual Level Approach

ERIM Report Series Reference No. ERS-2008-055-MKT
Number of pages: 59 Posted: 10 Sep 2008
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Washington State University - Department of Marketing, University of Iowa - Henry B. Tippie College of Business, National University of Singapore (NUS) - NUS Business School, Erasmus Research Institute of Management (ERIM), affiliation not provided to SSRN, affiliation not provided to SSRN, Cardiff University - Cardiff Business School, Cardiff University - Cardiff Business School, Indiana University - Kelley School of Business - Department of Marketing, Indian Institute of Management (IIM), Lucknow, Curtin University - School of Marketing and affiliation not provided to SSRN
Downloads 129 (217,826)

Abstract:

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design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models

2.

Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

Journal of Consumer Research, Vol. 37, No. 4, 2010
Number of pages: 15 Posted: 01 Jul 2012
Alexander Fedorikhin and Vanessa Patrick
Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 62 (346,277)

Abstract:

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