John Godek

University of Washington, Bothell - Business Administration

Lecturer in Marketing

18115 Campus Way NE

Bothell, WA 98011-8246

United States

SCHOLARLY PAPERS

2

DOWNLOADS

176

CITATIONS

2

Scholarly Papers (2)

1.

Effects of Spikes in the Price of Gasoline on Behavioral Intentions: A Mental Accounting Explanation

Number of pages: 33 Posted: 09 Feb 2011
John Godek and Kyle B. Murray
University of Washington, Bothell - Business Administration and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 80 (225,958)

Abstract:

pricing, energy, gasoline, gas, consumer behavior, judgment and decision making, mental accounting

2.

Willingness to Pay for Advice: The Role of Rational and Experiential Processing

Organizational Behavior and Human Decision Processes, 2008
Number of pages: 36 Posted: 12 Feb 2008
John Godek and Kyle B. Murray
University of Washington, Bothell - Business Administration and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 67 (235,765)
Citation 2

Abstract:

advice, two systems, rational, experiential, willingness to pay