Chi-Lu (Edward) Peng

Chung Hua University - Department of Finance

Assistant Professor

No. 707, Sec. 2, WuFu Road

Hsinchu, Taiwan 300

Taiwan

National Sun Yat-sen University

PhD in Finance

No.70, Lianhai Rd., Gushan District,

Kaohsiung City

Taiwan

SCHOLARLY PAPERS

9

DOWNLOADS

757

SSRN CITATIONS

3

CROSSREF CITATIONS

3

Scholarly Papers (9)

1.

Investor Sentiment, Customer Satisfaction and Stock Returns

European Journal of Marketing, Forthcoming
Number of pages: 2 Posted: 21 Dec 2014 Last Revised: 05 Jan 2015
Chi-Lu (Edward) Peng, Kuan Ling Lai, Miao-Ling Chen and An-Pin Wei
Chung Hua University - Department of Finance, Independent, National Sun Yat-sen University - Department of Finance and Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE)
Downloads 220 (154,865)
Citation 2

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customer satisfaction, investor sentiment, Mispricing, Abnormal return, Fama-French three-factor model

2.

The Advertising Spillover Effect: Implications for Mutual Fund Families

Journal of Management 28 (4), 361-377
Number of pages: 30 Posted: 07 Mar 2011 Last Revised: 18 Nov 2014
An-Pin Wei, Miao-Ling Chen and Chi-Lu (Edward) Peng
Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE), National Sun Yat-sen University and Chung Hua University - Department of Finance
Downloads 139 (231,249)

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The Advertising Spillover Effect, Advertising, Mutual Fund Families, Performance

3.

Risk Tolerance, Marketing Information and Investment Decision Makings Under Loss Aversion: Theory and Evidence

Number of pages: 66 Posted: 24 Jul 2011
Chi-Lu (Edward) Peng
Chung Hua University - Department of Finance
Downloads 116 (265,451)

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Prospect Theory, Risk Tolerance, Decision Making, Marketing Information, Mutual Fund

4.

Does Advertising Moderate Mutual Fund Investor Post-Purchase Decisions?

Number of pages: 31 Posted: 02 Mar 2011 Last Revised: 07 Mar 2011
Chi-Lu (Edward) Peng, Miao-Ling Chen and An-Pin Wei
Chung Hua University - Department of Finance, National Sun Yat-sen University - Department of Finance and Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE)
Downloads 113 (270,417)
Citation 1

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Advertising, Cumulative Prospect Theory, Disposition Effect, Mutual Fund, Behavioral Finance, Consumer Behavior

5.

Advertising, Research and Development, and Capital Market Risk: Higher Risk Firms versus Lower Risk Firms

Journal of Business Economics and Management 13 (4), 724-744
Number of pages: 17 Posted: 27 Feb 2011 Last Revised: 05 Jan 2015
Miao-Ling Chen, Chi-Lu (Edward) Peng and An-Pin Wei
National Sun Yat-sen University - Department of Finance, Chung Hua University - Department of Finance and Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE)
Downloads 99 (296,117)

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Risk, Idiosyncratic Risk, Advertising, Marketing, R&D, Quantile Regression, CAPM

6.

When is Money Likely to Be Smart? Evidence from Mutual Fund Investors in Taiwan

Investment Analysts Journal, No. 73, pp. 13-25, 2011
Number of pages: 34 Posted: 27 Feb 2011 Last Revised: 05 Jan 2015
Chi-Lu (Edward) Peng, Miao-Ling Chen, So-De Shyu and An-Pin Wei
Chung Hua University - Department of Finance, National Sun Yat-sen University, National Sun Yat-Sen University and Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE)
Downloads 70 (364,700)

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The Smart Money Effect, Behavioral Theory, Carhart Four-Factor Alpha, Market States

7.

Synergy between R&D and Advertising on Shareholder Value: Does Firm Size Matter?

Canadian Journal of Administrative Sciences, Forthcoming
Posted: 12 Sep 2015 Last Revised: 20 May 2018
Chi-Lu (Edward) Peng, An-Pin Wei and Miao-Ling Chen
Chung Hua University - Department of Finance, Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE) and National Sun Yat-sen University - Department of Finance

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R&D, Advertising, Shareholder Value, Firm Size, Hierarchical Linear Model

8.

Wealth Effects on the Housing Markets: Do Market Liquidity and Market States Matter?

Economic Modelling, Vol. 32, 2013
Posted: 29 May 2013 Last Revised: 26 Oct 2017
Jhih-Hong Zeng, Chi-Lu (Edward) Peng, Ming-Chi Chen and Chien-Chiang Lee
Independent, Chung Hua University - Department of Finance, National Sun Yat-sen University - Department of Finance and Nanchang University

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wealth effect, housing sales, housing trading volume, liquidity, quantile regression

Market States and the Effect on Equity REIT Returns Due to Changes in Monetary Policy Stance

Journal of Real Estate Finance and Economics, Forthcoming
Posted: 28 Feb 2011
Ming-Chi Chen, Chi-Lu (Edward) Peng, So-De Shyu and Jhih-Hong Zeng
National Sun Yat-sen University - Department of Finance, Chung Hua University - Department of Finance, National Sun Yat-Sen University and Independent

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Real estate investment trust (REIT), Monetary policy, Quantile regression, Macroeconomic factors

Market States and the Effect on Equity REIT Returns Due to Changes in Monetary Policy Stance

Journal of Real Estate Finance and Economics, Vol. 45, No. 2, 2012
Posted: 25 Aug 2012
Ming-Chi Chen, Chi-Lu (Edward) Peng, So-De Shyu and Jhih-Hong Zeng
National Sun Yat-sen University - Department of Finance, Chung Hua University - Department of Finance, National Sun Yat-Sen University and Independent

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Real estate investment trust (REIT), Monetary policy, Quantile regression, Macroeconomic factors