Zeynep Gurhan-Canli

Koc University

Rumelifeneri Yolu

34450 Sar?yer

Istanbul, 34450

Turkey

SCHOLARLY PAPERS

3

DOWNLOADS

804

SSRN CITATIONS
Rank 42,768

SSRN RANKINGS

Top 42,768

in Total Papers Citations

11

CROSSREF CITATIONS

6

Scholarly Papers (3)

1.

'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self- Construal on Brand Evaluations

Journal of Consumer Research, Vol. 34, No. 2, pp. 248-259, 2011
Number of pages: 12 Posted: 06 Feb 2012
Vanitha Swaminathan, Karen Page Winterich and Zeynep Gurhan-Canli
University of Pittsburgh, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Koc University
Downloads 351 (107,864)
Citation 6

Abstract:

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brand relationships, brand evaluation, self-construal, self-concept connection, country-of-origin

2.

Effect of Regulatory Focus on Selective Information Processing

Journal of Consumer Research, Forthcoming
Number of pages: 63 Posted: 19 Jul 2011
Yeosun Yoon, G├╝len Sarial-Abi and Zeynep Gurhan-Canli
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Bocconi University and Koc University
Downloads 229 (167,842)

Abstract:

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Regulatory Focus, Information Processing, Information Load

3.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485
Number of pages: 13 Posted: 16 Jan 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University
Downloads 224 (171,458)
Citation 5

Abstract:

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