Chuan He

University of Colorado at Boulder - Leeds School of Business

Boulder, CO 80309-0419

United States

  • University of Colorado at Boulder - Leeds School of Business

SCHOLARLY PAPERS

4

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1,440

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in Total Papers Citations

64

Scholarly Papers (4)

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1.

Paid Placement: Advertising and Search on the Internet

NET Institute Working Paper No. 06-02
Number of pages: 30 Posted: 12 Oct 2006
Yongmin Chen and Chuan He
University of Colorado at Boulder - Department of Economics and University of Colorado at Boulder - Leeds School of Business
Downloads 948 (52,134)
Citation 62

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Paid placement, Advertising, Auction, E-commerce, Search

2.

A Model of Product Line Marketing

Management Science, forthcoming
Number of pages: 52 Posted: 14 Jul 2020 Last Revised: 23 May 2022
Chuan He, Shaowei Ke and Xingtan Zhang
University of Colorado at Boulder - Leeds School of Business, University of Michigan at Ann Arbor - Department of Economics and Cheung Kong Graduate School of Business
Downloads 291 (219,661)
Citation 1

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Marketing Effort Allocation, Product Line, Multi-Product Competition, Game Theory

3.

Low-Price Guarantees in a Dual-Channel of Distribution

Number of pages: 76 Posted: 14 Aug 2020
Juncai Jiang and Chuan He
University of Central Florida and University of Colorado at Boulder - Leeds School of Business
Downloads 201 (316,120)
Citation 1

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Low-Price Guarantee, Price-Matching Guarantee, Price-Beating Guarantee, Dual Marketing Channels, Horizontal Channel Conflict, Game Theory

4.

Pricing Prototypical Products

Marketing Science, Vol. 32, No. 5, 2013; pp. 733-752; DOI: 10.1287/mksc.2013.0793
Posted: 13 Nov 2013
Wilfred Amaldoss and Chuan He
Duke University - Fuqua School of Business and University of Colorado at Boulder - Leeds School of Business

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prototypical product, pricing, competition, experimental economics, game theory