Chuan He

University of Colorado at Boulder - Leeds School of Business

Boulder, CO 80309-0419

United States

SCHOLARLY PAPERS

4

DOWNLOADS

813

SSRN CITATIONS
Rank 18,715

SSRN RANKINGS

Top 18,715

in Total Papers Citations

16

CROSSREF CITATIONS

34

Scholarly Papers (4)

1.
Downloads 801 ( 32,927)
Citation 26

Paid Placement: Advertising and Search on the Internet

NET Institute Working Paper No. 06-02
Number of pages: 30 Posted: 12 Oct 2006
Yongmin Chen and Chuan He
University of Colorado at Boulder - Department of Economics and University of Colorado at Boulder - Leeds School of Business
Downloads 799 (32,545)
Citation 34

Abstract:

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Paid placement, Advertising, Auction, E-commerce, Search

Paid Placement: Advertising and Search on the Internet

The Economic Journal, Vol. 121, Issue 556, pp. F309-F328, 2011
Number of pages: 20 Posted: 25 Oct 2011
Yongmin Chen and Chuan He
University of Colorado at Boulder - Department of Economics and University of Colorado at Boulder - Leeds School of Business
Downloads 2 (727,941)
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Abstract:

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2.

A Model of Product Line Marketing

Number of pages: 42 Posted: 14 Jul 2020 Last Revised: 22 Jul 2020
Chuan He, Shaowei Ke and Xingtan Zhang
University of Colorado at Boulder - Leeds School of Business, University of Michigan at Ann Arbor - Department of Economics and University of Colorado at Boulder - Leeds School of Business
Downloads 11 (626,650)

Abstract:

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Marketing Effort Allocation, Product Line, Multi-Product Competition, Game Theory

3.

Low-Price Guarantees in a Dual-Channel of Distribution

Number of pages: 76
Chuan He and Juncai Jiang
University of Colorado at Boulder - Leeds School of Business and Virginia Tech
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Low-Price Guarantee, Price-Matching Guarantee, Price-Beating Guarantee, Dual Marketing Channels, Horizontal Channel Conflict, Game Theory.

4.

Pricing Prototypical Products

Marketing Science, Vol. 32, No. 5, 2013; pp. 733-752; DOI: 10.1287/mksc.2013.0793
Posted: 13 Nov 2013
Wilfred Amaldoss and Chuan He
Duke University - Fuqua School of Business and University of Colorado at Boulder - Leeds School of Business

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prototypical product, pricing, competition, experimental economics, game theory