Chuan He

University of Colorado at Boulder - Leeds School of Business

Boulder, CO 80309-0419

United States

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2

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48

Scholarly Papers (2)

1.
Downloads 790 ( 29,838)
Citation 48

Paid Placement: Advertising and Search on the Internet

NET Institute Working Paper No. 06-02
Number of pages: 30 Posted: 12 Oct 2006
Yongmin Chen and Chuan He
University of Colorado at Boulder - Department of Economics and University of Colorado at Boulder - Leeds School of Business
Downloads 788 (29,465)
Citation 54

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Paid placement, Advertising, Auction, E-commerce, Search

Paid Placement: Advertising and Search on the Internet

The Economic Journal, Vol. 121, Issue 556, pp. F309-F328, 2011
Number of pages: 20 Posted: 25 Oct 2011
Yongmin Chen and Chuan He
University of Colorado at Boulder - Department of Economics and University of Colorado at Boulder - Leeds School of Business
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2.

Pricing Prototypical Products

Marketing Science, Vol. 32, No. 5, 2013; pp. 733-752; DOI: 10.1287/mksc.2013.0793
Posted: 13 Nov 2013
Wilfred Amaldoss and Chuan He
Duke University - Fuqua School of Business and University of Colorado at Boulder - Leeds School of Business

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prototypical product, pricing, competition, experimental economics, game theory