Steve Hoch

University of Pennsylvania - Marketing Department

Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

An Anchoring and Adjustment Model of Purchase Quantity Decisions

Journal of Marketing Research (1998): 71-81
Number of pages: 12 Posted: 02 Aug 2014
Brian Wansink, Robert J. Kent and Steve Hoch
Cornell University, University of Delaware - Marketing and University of Pennsylvania - Marketing Department
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Citation 22

Abstract:

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