Pittsburgh, PA 15260
United States
University of Pittsburgh - Katz Graduate School of Business
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mobile technology; smartphones; distraction; consumer behavior, decision quality, technology paradox
Shopper behavior, Multichannel marketing, In-store marketing, Retailer, Manufacturer
alliances, co-branding, image reinforcement, brand positioning
Shopper Journey, Retailing
Disruptive Retail Technology, Digital Marketing, Mobile Marketing, Firm Adoption Decisions, TAM
nutrition interventions; consumer food choice; nudges
point-of-purchase behavior, in-store behavior, unplanned consideration, unplanned purchase, video tracking
behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification
retirement, investment decisions, 401(k), asset allocation, 1/n heuristic, diversification
Crowdfunding, Image Analysis, Facial Emotions, Perceived Justice, Perceived Empathy, Emotion Contagion, Endogeneity, Instrumental Variables, Multi-Method Research
Shopper marketing; unplanned purchase; state dependence; self-regulation; cueing theory; autocorrelated probit models; Bayesian methods; licensing effect
Elaboration on Potential Outcomes, self-control, self-regulation, saving for retirement
Affect, task-related affect, incidental affect, anger, sadness
consumer health; digital marketing; healthcare; technology; patient journey; personalization; interactivity; information transparency
risk taking, financial decisions, gender, issue capability, goal orientation, agency-communion theory
retirement investing, gender, fund assortments
social prediction, empathy gaps, endowment effect
Elaboration on Potential Outcomes, Context and Framing Effects, Investment Decision Making, Personal Finance, Morningstar Style Box
Religion, Money, Frugality, Consumption, Unplanned Purchases
social influence, agency-communion theory, self-monitoring, impression management
