Mauro Maia Laruccia

Pontifical Catholic University of Sao Paolo (PUCSP)

Researcher and Professor

Rua Ministro de Godoi, 969

São Paulo, SP 03138-010

Brazil

FUNDACENTRO

Rua Capote Valente, Nº 710

São Paulo, 05409-002

Brazil

http://www.fundacentro.gov.br/

SCHOLARLY PAPERS

11

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1,176

CITATIONS

4

Ideas:
“  I currently research digital platforms in business and their impacts on formal work such as precarious work and could use some help with theoretical discussion and database for research.  ”

Scholarly Papers (11)

1.

From Creativity to Innovation in Organizations

InterSciencePlace, Vol. 2, No. 9, September-October 2009
Number of pages: 13 Posted: 29 Jan 2009 Last Revised: 26 Aug 2017
Mauro Maia Laruccia
Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 456 (61,746)

Abstract:

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Imagination, Creativity, Innovation, Organization

2.

The Quest for Brand Value

CLADEA, 2006
Number of pages: 10 Posted: 04 Feb 2009 Last Revised: 12 May 2009
Luiz Gustavo Mauro Cardoso and Mauro Maia Laruccia
Faculdade São Luis and Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 298 (100,872)

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Brand, Valuation, Brand Valuation, and Economic Value Added

3.

A Study of Consumer Behavior on Recycling of Fluorescent Lamps in São Paulo, Brazil

International Journal of Business Administration, Vol 2, No. 3, p. 101, 2011
Number of pages: 12 Posted: 28 Oct 2010 Last Revised: 23 Sep 2013
Pontifical Catholic University of Sao Paolo (PUCSP), Pontifical Catholic University of Sao Paolo (PUCSP), Faculdades Integradas Campos Salles and Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 114 (240,555)

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Consumer Behavior, Fluorescent Lamps, Reverse Logistics, Environment

4.

Teaching in the Information Age

Proceedings of INTED2011 Conference, Vol. 1, pp. 837, 846, 2011
Number of pages: 10 Posted: 20 Mar 2011
Mauro Maia Laruccia
Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 72 (322,345)

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Teaching, technology, information age, distance learning

5.

The Phenomenology and Semiosis of Higher Education Institutions

Acta Semiotica et Linguistica, Vol. 13, p. 25-34, 2008
Number of pages: 18 Posted: 01 Aug 2009 Last Revised: 20 Mar 2011
Mauro Maia Laruccia
Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 59 (357,576)

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Phenomenology, semiosis, sign, IES, institution

6.

Exploring the Importance of the Management of Health and Safety Risks

International Journal of Advances in Management and Economics (IJAME), Vol. 3, No. 3, 2014
Number of pages: 12 Posted: 13 Jul 2014
Mauro Maia Laruccia
Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 51 (382,788)

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Emerging risks, harassment, management, stress, violence

7.

Competitive Dysfunctions: The Contribution for Services of Ophthalmology Clinics

Journal of Management and Strategy, Vol. 2, No. 4, p. 64, December 2011
Number of pages: 11 Posted: 04 Jan 2012
Edson Yoshito Yamamoto, Marinho Jorge Scarpi and Mauro Maia Laruccia
Universidade Paulista - UNIP, Ophthalmology Department, Universidade Federal de São Paulo and Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 32 (455,379)

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Strategic Dysfunctions, Competitive Dysfunctions, Strategy, Services, Medical Services

8.

Video in Distance Education Classes in Business Administration Long Distance Courses by PUC Minas Virtual

Proceedings of ICERI2012 Conference, Madrid, Spain, 19th-21st November 2012
Number of pages: 6 Posted: 13 Dec 2012
Iara Franco, Sara Resende, Leonardo Vilaça and Mauro Maia Laruccia
PUC Minas Virtual, PUC Minas Virtual, PUC Minas Virtual and Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 31 (460,050)

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video class, administration, distance learning, dual code theory, meaningful learning

9.

Social Networks and Post-Purchase Behavior: Analysis of the Content of the Mentions on AliExpress

Number of pages: 16 Posted: 10 Nov 2018 Last Revised: 12 Nov 2018
Mauro Maia Laruccia
Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 28 (474,576)

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Social Networks, Internet, e-Commerce, Post-Purchase, Social Media

10.

Racism in Football: A Narrative Path

Advances in Journalism and Communication, v. 4,n. 4 (2016). DOI 10.4236/ajc.2016.44010
Number of pages: 10 Posted: 29 Aug 2017
Mauro Maia Laruccia and Valdenise Martyniuk
Pontifical Catholic University of Sao Paolo (PUCSP) and Pontifícia Universidade Católica de São Paulo (PUCSP)
Downloads 25 (490,509)

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Discursive Semiotics, Racism, Football, Socio-Semiotics, Accident

11.

Digital Platforms and Informal Work: Analysis of Labor Lawsuits in the City of São Paulo Related to Uber

XXII World Congress on "Transformations of Work: challenges for the National Systems of Labour Law and Social Security" at ILO, 4th - 7th September 2018, Turin, Italy
Number of pages: 15 Posted: 05 Oct 2018 Last Revised: 21 Oct 2018
Pontifical Catholic University of Sao Paolo (PUCSP), FUNDACENTRO - Fundação Jorge Duprat Figueiredo de Segurança e Medicina do Trabalho and FUNDACENTRO - Fundação Jorge Duprat Figueiredo de Segurança e Medicina do Trabalho
Downloads 10 (578,845)

Abstract:

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Digital Platforms, Precarious Work, Informal Work, Uber