Daniel Klapper

Humboldt University Berlin - School of Business and Economics

Professor of Marketing

Spandauer Str.1

Berlin, Berlin 10178

Germany

SCHOLARLY PAPERS

9

DOWNLOADS
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Top 26,472

in Total Papers Downloads

2,711

SSRN CITATIONS
Rank 12,191

SSRN RANKINGS

Top 12,191

in Total Papers Citations

77

CROSSREF CITATIONS

21

Scholarly Papers (9)

1.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 31 Jul 2018
Wesley R. Hartmann and Daniel Klapper
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 600 (63,876)
Citation 15

Abstract:

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advertising, ad impressions, branding, complements, television

2.

Freemium Pricing: Evidence from a Large-scale Field Experiment

Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Number of pages: 43 Posted: 21 Dec 2016
Duke University (Visiting Scholar), ESMT European School of Management and Technology, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Downloads 562 (69,352)
Citation 5

Abstract:

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Freemium, pricing, digitization, field experimentation

3.

Behavioral Biases in Marketing

Number of pages: 51 Posted: 27 Dec 2017 Last Revised: 01 Aug 2019
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Humboldt University of Berlin - School of Business and Economics, Humboldt University Berlin - School of Business and Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University of Berlin
Downloads 445 (92,124)
Citation 2

Abstract:

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Marketing, Consumer Purchase Decision-Making, Behavioral Economics, Behavioral Biases, Review

4.

Determinants of Margins in the Distribution Channel: An Empirical Investigation

Stanford University Graduate School of Business Research Paper No. 1959
Number of pages: 42 Posted: 13 Mar 2007
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics
Downloads 303 (141,162)

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competitive advantage, econometric models, retailing, competitive strategy

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Stanford University Graduate School of Business Research Paper No. 2001
Number of pages: 49 Posted: 22 Oct 2008
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics
Downloads 292 (145,963)
Citation 40

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bargaining, competitive strategy, Distribution, econometric models, industrial organization, marketing strategy

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in The Distribution Channel

Marketing Science, Vol. 29, No. 1, January–February 2010, pp. 57–74. doi 10.1287/mksc.1080.0472
Posted: 09 Mar 2019
Drexel University, Humboldt University Berlin - School of Business and Economics and University of California, Berkeley - Agricultural & Resource Economics

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6.

Retail Environment and Manufacturer Competitive Intensity

Stanford University Graduate School of Business Research Paper No. 1953
Number of pages: 41 Posted: 14 Dec 2006
Michaela Draganska and Daniel Klapper
Drexel University and Humboldt University Berlin - School of Business and Economics
Downloads 193 (218,439)
Citation 5

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Retailing, econometric models, econometrics, competitive strategy, Competitive Advantage

7.

Decomposing the Effects of Online Customer Reviews on Brand, Price, and Product Attributes

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 01 Feb 2015
Goethe University Frankfurt, Goethe University Frankfurt, University of Zurich and Humboldt University Berlin - School of Business and Economics
Downloads 150 (270,112)

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online customer reviews, choice-based conjoint experiment, brand management, pricing, willingness to pay

8.

Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

Stanford Graduate School of Business Research Paper Series No. 2063
Number of pages: 44 Posted: 09 Oct 2010
Michaela Draganska and Daniel Klapper
Drexel University and Humboldt University Berlin - School of Business and Economics
Downloads 97 (369,715)
Citation 7

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advertising, advertising impact, demand estimation, econometrics, choice set heterogeneity

Empirical Evidence on the Role of Non Linear Wholesale Pricing and Vertical Restraints on Cost Pass-Through

Review of Economics and Statistics, 2011
Number of pages: 75 Posted: 01 Oct 2017
GREMAQ, INRA, University of Toulouse 1 - Toulouse School of Economics (TSE), University of California, Berkeley - Agricultural & Resource Economics and Humboldt University Berlin - School of Business and Economics
Downloads 69 (456,452)

Abstract:

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