Philip Kotler

affiliation not provided to SSRN

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Business Strategy Review, Vol. 19, Issue 4, pp. 52-61, Winter 2008
Number of pages: 10 Posted: 02 Dec 2008
affiliation not provided to SSRN, London Business School, Peter S. Cohan & Associates, Skandia, London Business School, Henley Management College, Dartmouth College - Tuck School of Business, London Business School - Department of Strategic & International Management, Instituto de Empresa, University of San Francisco - School of Business and Management, Columbia Business School - Management, affiliation not provided to SSRN, London Business School, Department of Marketing, University of Southern California - Marshall School of Business, McGill University - Desautels Faculty of Management, London Business School, affiliation not provided to SSRN, affiliation not provided to SSRN, London Business School, European School of Management and Technology (ESMT), affiliation not provided to SSRN and International Consortium for Executive Development Research (ICEDR)
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