V. Kumar

University of Houston

Houston, TX 77204

United States

SCHOLARLY PAPERS

1

DOWNLOADS

208

CITATIONS
Rank 45,301

SSRN RANKINGS

Top 45,301

in Total Papers Citations

3

Scholarly Papers (1)

1.

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?

International Journal of Forecasting, Vol. 16, pp. 383-397, 2000
Number of pages: 22 Posted: 07 Feb 2005 Last Revised: 22 Jul 2008
University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Marketing and University of Houston
Downloads 196 (120,129)
Citation 3

Abstract:

Forecasting, sales forecast, CPG, consumer products, purchase intention