V. Kumar

University of Houston

Houston, TX 77204

United States

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Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?

International Journal of Forecasting, Vol. 16, pp. 383-397, 2000
Number of pages: 22 Posted: 07 Feb 2005 Last Revised: 22 Jul 2008
University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Marketing and University of Houston
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Abstract:

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Forecasting, sales forecast, CPG, consumer products, purchase intention