V. Kumar

University of Houston

4800 Calhoun Road

Houston, TX 77204

United States

  • University of Houston

SCHOLARLY PAPERS

1

DOWNLOADS

251

SSRN CITATIONS

1

CROSSREF CITATIONS

10

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?

International Journal of Forecasting, Vol. 16, pp. 383-397, 2000
Number of pages: 22 Posted: 07 Feb 2005 Last Revised: 22 Jul 2008
J. Scott Armstrong, Vicki Morwitz and V. Kumar
University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Marketing and University of Houston
Downloads 251 (194,773)
Citation 1

Abstract:

Loading...

Forecasting, sales forecast, CPG, consumer products, purchase intention