Fred Langerak

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Associate Professor of Marketing Strategy and Innovation

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

SCHOLARLY PAPERS

12

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2

CROSSREF CITATIONS

16

Scholarly Papers (12)

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1.

Further Thoughts on Crm

ERIM Report Series Reference No. ERS-2002-83-MKT
Number of pages: 33 Posted: 05 Feb 2003
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 2,214 (6,248)

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customer relationship management, marketing strategy, marketing performance

2.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

ERIM Report Series Reference No. ERS-2003-004-MKT
Number of pages: 51 Posted: 27 May 2003
Fred Langerak, Peter C. Verhoef, Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 690 (37,330)

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virtual community, satisfaction, internet, consumers, relationship age

3.

What is the Predictive Power of Market Orientation?

ERIM Report Series Reference No. ERS-2002-88-MKT
Number of pages: 34 Posted: 20 Jan 2003
Fred Langerak
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 476 (60,345)

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market orientation, predictive validity, business performance

4.

Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type

ERIM Report Series Reference No. ERS-2004-084-MKT
Number of pages: 51 Posted: 28 Sep 2004
Peter C. Verhoef, Bas Donkers and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 466 (61,963)
Citation 1

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customer loyalty, distribution channels, customer value

5.

The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance

ERIM Report Series Reference No. ERS-2000-50-MKT
Number of pages: 53 Posted: 26 Aug 2006
Fred Langerak, E.J. Hultink and Henry S.J. Robben
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 373 (80,696)

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market orientation, innovation, performance evaluation, studies, statistical analysis

6.

The Effects of Self-Reinforcing Mechanisms on Firm Performance

ERIM Report Series Reference No. ERS-2002-46-MKT
Number of pages: 44 Posted: 18 Feb 2003
Erik den Hartigh, Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 141 (210,081)

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self-reinforcing mechanisms, increasing returns, management, economics

7.

How to Determine the Increasing Returns Sensitivity of Your Industry?

ERIM Report Series Reference No. ERS-2004-047-STR
Number of pages: 28 Posted: 26 Feb 2008
Martin H. Klein, Erik den Hartigh, Harry R. Commandeur and Fred Langerak
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 71 (333,663)

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increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects

8.

Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage

ERIM Report Series Reference No. ERS-2008-074-ORG
Number of pages: 46 Posted: 10 Dec 2008
S. A. Rijsdijk, Fred Langerak and E.J. Hultink
Erasmus University - Rotterdam School of Management, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Delft University of Technology
Downloads 41 (429,415)

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product meaningfulness, product superiority

9.

Eleven Misconceptions About Customer Relationship Management

Business Strategy Review, Vol. 13, pp. 70-76, 2002
Number of pages: 7 Posted: 17 Feb 2003
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 37 (445,878)
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10.

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

British Journal of Management, Vol. 18, No. 3, pp. 241-256, September 2007
Number of pages: 16 Posted: 27 Aug 2007
Kristine de Valck, Fred Langerak, Peter C. Verhoef and Peeter W.J. Verlegh
Erasmus University Rotterdam - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 34 (458,771)
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11.

The Role of Predevelopment Activities in the Relationship between Market Orientation and Performance

R&D Management, Vol. 34, No. 3, pp. 295-309, June 2004
Number of pages: 15 Posted: 01 Jul 2004
Fred Langerak, E.J. Hultink and Henry S.J. Robben
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 30 (477,434)
Citation 1
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12.

A Managerial Perspective on the Logic of Increasing Returns

ERIM Report Series Reference No. ERS-2000-48-MKT
Number of pages: 31 Posted: 07 Nov 2008
Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 29 (482,363)

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increasing returns, management, economics, network effects, interaction effects

Other Papers (1)

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1.

How to Determine the Increasing Returns Sensitivity of Your Industry?

ERIM Report Series Reference No. ERS-2004-047-STR
Posted: 29 Sep 2004
Martin H. Klein, Erik den Hartigh, Harry R. Commandeur and Fred Langerak
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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Increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects