Fred Langerak

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Associate Professor of Marketing Strategy and Innovation

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 21,149

SSRN RANKINGS

Top 21,149

in Total Papers Downloads

5,109

TOTAL CITATIONS

3

Scholarly Papers (9)

Actions:
Email selected abstracts
1.

Further Thoughts on Crm

Number of pages: 33 Posted: 05 Feb 2003
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 2,285 (14,110)

Abstract:

Loading...

customer relationship management, marketing strategy, marketing performance

2.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Fred Langerak, Peter C. Verhoef, Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing
Downloads 906 (56,357)

Abstract:

Loading...

virtual community, satisfaction, internet, consumers, relationship age

3.

What is the Predictive Power of Market Orientation?

Number of pages: 34 Posted: 20 Jan 2003
Fred Langerak
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 541 (110,076)

Abstract:

Loading...

market orientation, predictive validity, business performance

4.

Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type

Number of pages: 51 Posted: 28 Sep 2004
Peter C. Verhoef, Bas Donkers and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 533 (112,147)
Citation 1

Abstract:

Loading...

customer loyalty, distribution channels, customer value

5.

The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance

ERIM Report Series Reference No. ERS-2000-50-MKT
Number of pages: 53 Posted: 26 Aug 2006
Fred Langerak, E.J. Hultink and Henry S.J. Robben
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 408 (154,243)

Abstract:

Loading...

market orientation, innovation, performance evaluation, studies, statistical analysis

6.

The Effects of Self-Reinforcing Mechanisms on Firm Performance

Number of pages: 44 Posted: 18 Feb 2003
Erik den Hartigh, Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 171 (371,731)

Abstract:

Loading...

self-reinforcing mechanisms, increasing returns, management, economics

7.

How to Determine the Increasing Returns Sensitivity of Your Industry?

ERIM Report Series Reference No. ERS-2004-047-STR
Number of pages: 28 Posted: 26 Feb 2008
Martin H. Klein, Erik den Hartigh, Harry R. Commandeur and Fred Langerak
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 149 (417,930)

Abstract:

Loading...

increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects

8.

Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage

ERIM Report Series Reference No. ERS-2008-074-ORG
Number of pages: 46 Posted: 10 Dec 2008
S. A. Rijsdijk, Fred Langerak and E.J. Hultink
Erasmus University - Rotterdam School of Management, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Delft University of Technology
Downloads 69 (707,919)
Citation 2

Abstract:

Loading...

product meaningfulness, product superiority

9.

A Managerial Perspective on the Logic of Increasing Returns

ERIM Report Series Reference No. ERS-2000-48-MKT
Number of pages: 31 Posted: 07 Nov 2008
Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 47 (855,036)

Abstract:

Loading...

increasing returns, management, economics, network effects, interaction effects

Other Papers (1)

Total Downloads: 0
Actions:
Email selected abstracts
1.

How to Determine the Increasing Returns Sensitivity of Your Industry?

Posted: 29 Sep 2004
Martin H. Klein, Erik den Hartigh, Harry R. Commandeur and Fred Langerak
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Abstract:

Loading...

Increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects