SSRN logo
Public User
Advanced Search

Fred Langerak

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Associate Professor of Marketing Strategy and Innovation

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 8,344

SSRN RANKINGS

Top 8,344

in Total Papers Downloads

4,453

CITATIONS
Rank 33,181

SSRN RANKINGS

Top 33,181

in Total Papers Citations

6

Scholarly Papers (12)

Actions:
Email selected abstracts
1.

Further Thoughts on Crm

ERIM Report Series Reference No. ERS-2002-83-MKT
Number of pages: 33 Posted: 05 Feb 2003
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 2,156 (4,808)

Abstract:

customer relationship management, marketing strategy, marketing performance

2.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

ERIM Report Series Reference No. ERS-2003-004-MKT
Number of pages: 51 Posted: 27 May 2003
Fred Langerak, Peter C. Verhoef, Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 661 (30,905)
Citation 1

Abstract:

virtual community, satisfaction, internet, consumers, relationship age

3.

What is the Predictive Power of Market Orientation?

ERIM Report Series Reference No. ERS-2002-88-MKT
Number of pages: 34 Posted: 20 Jan 2003
Fred Langerak
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 461 (49,325)

Abstract:

market orientation, predictive validity, business performance

4.

Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type

ERIM Report Series Reference No. ERS-2004-084-MKT
Number of pages: 51 Posted: 28 Sep 2004
Peter C. Verhoef, Bas Donkers and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 425 (52,124)

Abstract:

customer loyalty, distribution channels, customer value

5.

The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance

ERIM Report Series Reference No. ERS-2000-50-MKT
Number of pages: 53 Posted: 26 Aug 2006
Fred Langerak, E.J. Hultink and Henry S.J. Robben
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 346 (65,866)

Abstract:

market orientation, innovation, performance evaluation, studies, statistical analysis

6.

The Effects of Self-Reinforcing Mechanisms on Firm Performance

ERIM Report Series Reference No. ERS-2002-46-MKT
Number of pages: 44 Posted: 18 Feb 2003
Erik den Hartigh, Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 134 (176,918)

Abstract:

self-reinforcing mechanisms, increasing returns, management, economics

7.

How to Determine the Increasing Returns Sensitivity of Your Industry?

ERIM Report Series Reference No. ERS-2004-047-STR
Number of pages: 28 Posted: 26 Feb 2008
Martin H. Klein, Erik den Hartigh, Harry R. Commandeur and Fred Langerak
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 71 (272,316)

Abstract:

increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects

8.

Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage

ERIM Report Series Reference No. ERS-2008-074-ORG
Number of pages: 46 Posted: 10 Dec 2008
S. A. Rijsdijk, Fred Langerak and E.J. Hultink
Erasmus University - Rotterdam School of Management, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Delft University of Technology
Downloads 38 (362,497)

Abstract:

product meaningfulness, product superiority

9.

Eleven Misconceptions about Customer Relationship Management

Business Strategy Review, Vol. 13, pp. 70-76, 2002
Number of pages: 7 Posted: 17 Feb 2003
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 36 (366,070)

Abstract:

10.

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

British Journal of Management, Vol. 18, No. 3, pp. 241-256, September 2007
Number of pages: 16 Posted: 27 Aug 2007
Kristine de Valck, Fred Langerak, Peter C. Verhoef and Peeter W.J. Verlegh
Erasmus University Rotterdam - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 33 (377,003)

Abstract:

11.

The Role of Predevelopment Activities in the Relationship Between Market Orientation and Performance

R&D Management, Vol. 34, No. 3, pp. 295-309, June 2004
Number of pages: 15 Posted: 01 Jul 2004
Fred Langerak, E.J. Hultink and Henry S.J. Robben
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 30 (392,902)
Citation 5

Abstract:

12.

A Managerial Perspective on the Logic of Increasing Returns

ERIM Report Series Reference No. ERS-2000-48-MKT
Number of pages: 31 Posted: 07 Nov 2008
Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 21 (406,154)

Abstract:

increasing returns, management, economics, network effects, interaction effects

Other Papers (1)

Total Downloads: 0    Citations: 0
Actions:
Email selected abstracts
1.

How to Determine the Increasing Returns Sensitivity of Your Industry?

ERIM Report Series Reference No. ERS-2004-047-STR
Posted: 29 Sep 2004
Martin H. Klein, Erik den Hartigh, Harry R. Commandeur and Fred Langerak
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Abstract:

Increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects

Submit a Paper Section 508 Text Only Pages

Quick Links

Research Paper Series Conference Papers Partners in Publishing Organization Homepages Newsletter Sign Up

Rankings

Top Papers Top Authors Top Organizations

About

SSRN Objectives Network Directors Presidential Letter Announcements Contact us FAQs
Elsevier logo
Copyright Terms and Conditions Privacy Policy

Cookies are used by this site. To decline or learn more, visit our Cookies page. This page was processed by apollobot1 in 0.469 seconds

Relx Group logo