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3000 DR Rotterdam
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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customer relationship management, marketing strategy, marketing performance
virtual community, satisfaction, internet, consumers, relationship age
market orientation, predictive validity, business performance
customer loyalty, distribution channels, customer value
market orientation, innovation, performance evaluation, studies, statistical analysis
self-reinforcing mechanisms, increasing returns, management, economics
increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects
product meaningfulness, product superiority
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increasing returns, management, economics, network effects, interaction effects
Increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects
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