Fred Langerak

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Associate Professor of Marketing Strategy and Innovation

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 11,429

SSRN RANKINGS

Top 11,429

in Total Papers Downloads

4,665

SSRN CITATIONS
Rank 37,712

SSRN RANKINGS

Top 37,712

in Total Papers Citations

3

CROSSREF CITATIONS

16

Scholarly Papers (12)

Actions:
Email selected abstracts
1.

Further Thoughts on Crm

Number of pages: 33 Posted: 05 Feb 2003
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 2,225 (7,095)

Abstract:

Loading...

customer relationship management, marketing strategy, marketing performance

2.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Fred Langerak, Peter C. Verhoef, Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 723 (39,258)

Abstract:

Loading...

virtual community, satisfaction, internet, consumers, relationship age

3.

What is the Predictive Power of Market Orientation?

Number of pages: 34 Posted: 20 Jan 2003
Fred Langerak
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 483 (66,132)

Abstract:

Loading...

market orientation, predictive validity, business performance

4.

Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type

Number of pages: 51 Posted: 28 Sep 2004
Peter C. Verhoef, Bas Donkers and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 475 (67,524)
Citation 1

Abstract:

Loading...

customer loyalty, distribution channels, customer value

5.

The Mediating Effect of Npd-Activities and Npd-Performance on the Relationship between Market Orientation and Organizational Performance

ERIM Report Series Reference No. ERS-2000-50-MKT
Number of pages: 53 Posted: 26 Aug 2006
Fred Langerak, E.J. Hultink and Henry S.J. Robben
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 375 (89,390)

Abstract:

Loading...

market orientation, innovation, performance evaluation, studies, statistical analysis

6.

The Effects of Self-Reinforcing Mechanisms on Firm Performance

Number of pages: 44 Posted: 18 Feb 2003
Erik den Hartigh, Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 142 (230,132)

Abstract:

Loading...

self-reinforcing mechanisms, increasing returns, management, economics

7.

How to Determine the Increasing Returns Sensitivity of Your Industry?

ERIM Report Series Reference No. ERS-2004-047-STR
Number of pages: 28 Posted: 26 Feb 2008
Martin H. Klein, Erik den Hartigh, Harry R. Commandeur and Fred Langerak
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 71 (366,213)

Abstract:

Loading...

increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects

8.

Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage

ERIM Report Series Reference No. ERS-2008-074-ORG
Number of pages: 46 Posted: 10 Dec 2008
S. A. Rijsdijk, Fred Langerak and E.J. Hultink
Erasmus University - Rotterdam School of Management, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Delft University of Technology
Downloads 41 (470,792)
Citation 1

Abstract:

Loading...

product meaningfulness, product superiority

9.

Eleven Misconceptions About Customer Relationship Management

Number of pages: 7 Posted: 17 Feb 2003
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 37 (488,583)
  • Add to Cart

Abstract:

Loading...

10.

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

British Journal of Management, Vol. 18, No. 3, pp. 241-256, September 2007
Number of pages: 16 Posted: 27 Aug 2007
Kristine de Valck, Fred Langerak, Peter C. Verhoef and Peeter W.J. Verlegh
Erasmus University Rotterdam - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 34 (502,784)
  • Add to Cart

Abstract:

Loading...

11.

The Role of Predevelopment Activities in the Relationship between Market Orientation and Performance

Number of pages: 15 Posted: 01 Jul 2004
Fred Langerak, E.J. Hultink and Henry S.J. Robben
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Delft University of Technology and Nyenrode University
Downloads 30 (523,148)
Citation 1
  • Add to Cart

Abstract:

Loading...

12.

A Managerial Perspective on the Logic of Increasing Returns

ERIM Report Series Reference No. ERS-2000-48-MKT
Number of pages: 31 Posted: 07 Nov 2008
Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 29 (528,615)

Abstract:

Loading...

increasing returns, management, economics, network effects, interaction effects

Other Papers (1)

Total Downloads: 0
Actions:
Email selected abstracts
1.

How to Determine the Increasing Returns Sensitivity of Your Industry?

Posted: 29 Sep 2004
Martin H. Klein, Erik den Hartigh, Harry R. Commandeur and Fred Langerak
Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Abstract:

Loading...

Increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects