Xueming Luo

Temple University

Charles Gilliland Distinguished Chair Professor of Marketing, Strategy, and MIS

1810 N. 13th Street

Floor 2

Philadelphia, PA 19128

United States

http://www.fox.temple.edu/mcm_people/xueming-luo/

  • Temple University

SCHOLARLY PAPERS

67

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29,366

TOTAL CITATIONS
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Top 1,398

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570

Scholarly Papers (67)

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1.

When and How Artificial Intelligence Augments Employee Creativity

Forthcoming, Academy of Management Journal, USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 67 Posted: 03 Apr 2023
Nan Jia, Xueming Luo, Zheng Fang and Chengcheng Liao
University of Southern California - Marshall School of Business, Temple University, Sichuan University - Business School and Sichuan University - Business School
Downloads 4,184 (5,207)

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artificial intelligence, employee creativity, complementarity, substitution, field experiment, mixed methods

2.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 2,823 (9,757)
Citation 106

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3.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper, Nanyang Business School Research Paper No. 20-33
Number of pages: 31 Posted: 13 Aug 2019 Last Revised: 22 Nov 2021
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Nanyang Business School, Nanyang Technological University, Sichuan University - Business School and Fudan University
Downloads 2,448 (12,256)

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artificial intelligence, chatbot, conversational commerce, new technology, disclosure

4.

Deep Reinforcement Learning for Sequential Targeting

Management Science, forthcoming
Number of pages: 48 Posted: 05 Dec 2019 Last Revised: 03 May 2022
Wen Wang, Beibei Li, Xueming Luo and xiao yi wang
University of Maryland - Robert H. Smith School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Temple University and affiliation not provided to SSRN
Downloads 1,550 (25,224)
Citation 1

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Deep Reinforcement Learning, Field experiments, Targeting, Promotions, Sequential actions, Mobile

5.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Michelle Andrews, Xueming Luo, Zheng Fang and Anindya Ghose
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,453 (27,782)
Citation 23

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mobile advertising, hyper-contextual targeting, crowdedness, field study, new technology

6.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,264 (34,080)
Citation 10

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

7.

How Support for Black Lives Matter Impacts Consumer Responses on Social Media

Marketing Science, Forthcoming, Fox School of Business Research Paper
Number of pages: 27 Posted: 04 May 2022 Last Revised: 11 May 2022
Yang Wang, Marco Qin, Xueming Luo and Yu Kou
Independant, Fox School of Business, Temple University, Temple University and Fox School of Business, Temple University
Downloads 835 (61,205)
Citation 13

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Black Lives Matter (BLM), social media, brand management, causal inference, Machine Learning

8.

Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

Journal of Marketing, Forthcoming
Number of pages: 51 Posted: 21 Nov 2020
Xueming Luo, Marco Qin, Zheng Fang and Zhe Qu
Temple University, Fox School of Business, Temple University, Sichuan University - Business School and Fudan University
Downloads 806 (64,171)
Citation 45

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Artificial Intelligence, AI Coach, Salesforce Management, Sales Training, New Technology, Aversion, Information Overload

9.

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Marketing Science, Forthcoming
Number of pages: 18 Posted: 27 Mar 2015 Last Revised: 19 Jun 2017
Chenxi Li, Xueming Luo, Zhang Cheng and Xiaoyi Wang
Fudan University - School of Management, Temple University, Fudan University and Zhejiang University
Downloads 755 (69,989)
Citation 26

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Mobile, Targeting, Field Experiment, E-commerce, Advertising, Weather

10.

The Debate Over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Journal of Marketing, 73(6), 198-213, 2009
Number of pages: 16 Posted: 04 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 715 (75,187)
Citation 37

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corporate social responsibility, stock risk, marketing-finance interface, advertising, research and development

11.

Personalized Mobile Targeting with User Engagement Stages: Combining Structural Hidden Markov Model and Field Experiment

Number of pages: 40 Posted: 05 Oct 2016 Last Revised: 22 May 2018
Yingjie Zhang, Beibei Li, Xueming Luo and Xiaoyi Wang
Peking University - Guanghua School of Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Temple University and Zhejiang University
Downloads 691 (78,469)
Citation 30

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User engagement, Mobile content consumption, App platforms, Hidden-state model, Forward-looking behavior, Structural econometric model, Field experiment

12.

Omnichannel Promotion Effectiveness

Robert H. Smith School Research Paper No. RHS 2884190
Number of pages: 45 Posted: 20 Dec 2016
Yuchi Zhang, Xueming Luo and Fue Zeng
University of Maryland - Robert H. Smith School of Business, Temple University and Wuhan University
Downloads 682 (79,745)
Citation 2

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Targeting, Omnichannel, Mobile promotions, Online and Offline, E-commerce

13.

How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?

Number of pages: 31 Posted: 19 Oct 2013
Xueming Luo and Jie (Jennifer) Zhang
Temple University and University of Texas at Arlington
Downloads 658 (83,457)
Citation 3

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Consumer buzz, firm value, online reviews, social media, stock market performance, vector autoregression, web traffic

14.

Expert Blogs and Consumer Perceptions of Competing Brands

MIS Quarterly 41 (2), 371-395, Fox School of Business Research Paper No. 17-019
Number of pages: 40 Posted: 25 May 2013 Last Revised: 20 Jun 2017
Xueming Luo, Jie (Jennifer) Zhang, Bin Gu and Chee Phang
Temple University, University of Texas at Arlington, Boston University - Questrom School of Business and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 502 (117,258)
Citation 4

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Social media, Consumer sentiments, Brand performances, Vector Autoregression

15.

Social Media and Firm Equity Value

Luo, Xueming, J. Zhang, and W. Duan (2013), “Social Media and Firm Equity Value,” Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 14-016
Number of pages: 46 Posted: 04 May 2013 Last Revised: 30 Jul 2014
Xueming Luo, Jie (Jennifer) Zhang and Wenjing Duan
Temple University, University of Texas at Arlington and George Washington University - School of Business
Downloads 452 (132,984)
Citation 35

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Social Media, Word of Mouth, Online Reviews, Web Blogs, Vector Autoregression, Firm Equity Value, and Stock Market Performance

16.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Nathan M. Fong, Yuchi Zhang, Xueming Luo and Xiaoyi Wang
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 441 (137,051)
Citation 2

Abstract:

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targeting, search, spillover, field experiments, promotions

17.

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Too Early Retargeting Backfire?

Li J, Luo X, Lu, X, Moriguchi T (2020), “The Double-Edged Effects of E-Commerce Cart Retargeting: Does Too Early Retargeting Backfire?” Journal of Marketing, Forthcoming
Number of pages: 46 Posted: 20 Nov 2020
Jing Li, Xueming Luo, Xianghua Lu and Takeshi Moriguchi
Nanjing University, Temple University, Fudan University and Waseda University - Graduate School of Commerce
Downloads 427 (142,679)

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E-Commerce, ECR, Timing, Field Experiment, Online Shopping Cart Abandonment, Recency Bump

18.

Nowcasting in Chatbot Design: Leveraging Service Journey Patterns to Improve User Satisfaction

Number of pages: 52 Posted: 21 May 2020
Yang Wang, Yuran Wang, Xueming Luo and xiao yi wang
Independant, Zhejiang University - School of Management, Temple University and affiliation not provided to SSRN
Downloads 416 (146,611)

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design science, chat-bot, RDD, computer human interaction, machine learning

19.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 414 (147,456)
Citation 31

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Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

20.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Xueming Luo, Michelle Andrews, Zheng Fang and Chee Phang
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 400 (153,347)
Citation 28

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mobile commerce; mobile targeting; randomized field experiment

21.

Neglected Outcomes of Customer Satisfaction

Journal of Marketing, 71 (2), 133-49, 2007
Number of pages: 18 Posted: 04 May 2013
Xueming Luo and Christian Homburg
Temple University and University of Mannheim - Department of Marketing
Downloads 398 (154,654)
Citation 2

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22.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Michelle Andrews, Xueming Luo, Zheng Fang and Jaakko Aspara
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 390 (157,726)
Citation 1

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Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

23.

Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research

Journal of Marketing Research, 42 (3), Book Review, 113-116, 2004
Number of pages: 5 Posted: 05 May 2013
Xueming Luo
Temple University
Downloads 357 (174,040)

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24.

The Impact of Brand Rating Dispersion on Firm Value

Journal of Marketing Research, vol. L (June 2013), 399-415.
Number of pages: 59 Posted: 03 May 2013 Last Revised: 21 Dec 2016
Xueming Luo, Sascha Raithel and Michael Wiles
Temple University, Ludwig Maximilians University of Munich - Munich School of Management and Arizona State University (ASU) - Marketing Department
Downloads 327 (191,419)
Citation 5

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Brand, Brand Performance, Rating, Dispersion, Firm Performance

25.

Competitive Price Targeting with Smartphone Coupons

Downloads 307 (204,725)
Citation 33

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 248 (253,361)

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016 Last Revised: 19 Apr 2023
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 59 (751,224)
Citation 33

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26.

Internationalization and the Performance of Born-Global SMEs: The Mediating Role of Social Networks

Journal of the International Business Studies, 38(4), 673-90, 2007
Number of pages: 18 Posted: 05 May 2013
Lianxi Zhou, Wei-ping Wu and Xueming Luo
Sun Yat-sen University (SYSU) - Lingnan (University) College, Hong Kong Baptist University (HKBU) - Department of Marketing and Temple University
Downloads 297 (212,103)
Citation 13

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social networks, guanxi, internationalization, born global, SMEs, China

27.

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Information Systems Research, 26(3), 552-564. DOI: 10.1287/isre.2015.0586
Number of pages: 30 Posted: 21 Dec 2016 Last Revised: 03 Jan 2017
Zheng Fang, Bin Gu, Xueming Luo and Yunjie (Calvin) Xu
Sichuan University - Business School, Boston University - Questrom School of Business, Temple University and Fudan University
Downloads 296 (212,849)
Citation 6

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mobile computing; mobile promotion; location-based mobile promotion; advertising; dynamic impact; randomized field experiment

28.

Group-Buying Deal Popularity

Journal of Marketing, Vol. 78, No. 2, pp. 20-33, March 2014
Number of pages: 40 Posted: 18 Nov 2013 Last Revised: 05 Dec 2014
Xueming Luo, Michelle Andrews, Yiping (Amy) Song and Jaakko Aspara
Temple University, Emory University, NEOMA Business School and Hanken School of Economics
Downloads 273 (231,306)
Citation 10

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29.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 12 Sep 2022
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 264 (239,258)
Citation 11

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self-signaling, discrete-choice games of incomplete information, behavioral economics, prosocial behavior, cause marketing

30.

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value

Journal of Marketing Research, 47(6), 1041-1058, 2010
Number of pages: 19 Posted: 04 May 2013
Xueming Luo, Christian Homburg and Jan Wieseke
Temple University, University of Mannheim - Department of Marketing and University of Marburg - Faculty of Psychology
Downloads 263 (240,137)
Citation 8

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customer satisfaction, financial analysts, competition, marketing-finance interface, stock recommendations, return, risk

31.

Introducing Machine-Learning-Based Data Fusion Methods for Analyzing Multimodal Data: An Application of Measuring Trustworthiness of Microenterprises

Strategic Management Journal, Forthcoming, USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 87 Posted: 21 Mar 2024
Xueming Luo, Nan Jia, Erya Ouyang and Zheng Fang
Temple University, University of Southern California - Marshall School of Business, Temple University - Department of Management Information Systems and Sichuan University - Business School
Downloads 248 (254,930)

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Multimodal data, machine learning, video data, trustworthiness, social media entrepreneurs

32.

Crowdedness as the Missing Link between Shelter-In-Place and the Spread of COVID-19

Number of pages: 35 Posted: 01 Jul 2020 Last Revised: 11 Feb 2021
Yang Wang, Han Chen, Van Ngo and Xueming Luo
Independant, Fox School of Business, Temple University, Rice University - Department of Economics and Temple University
Downloads 236 (267,441)

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COVID-19, Coronavirus, social distancing, shelter in place, causal inference, econometrics

33.

Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value

Journal of the Academy of Marketing Science, 40(4), 605-624, 2012
Number of pages: 20 Posted: 04 May 2013
Xueming Luo and Pieter de Jong
Temple University and University of North Florida - Department of Accounting and Finance
Downloads 217 (289,978)
Citation 4

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Advertising, Marketing accountability, Strategy, Analysts, Marketing, finance interface

34.

The Power of Non-Monetary Incentive: Experimental Evidence from P2P Lending in China

Number of pages: 67 Posted: 24 Jun 2019 Last Revised: 31 Oct 2019
Francesca Brusa, Xueming Luo and Zheng Fang
Temple University - Fox School of Business, Temple University and Sichuan University - Business School
Downloads 216 (291,238)

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Peer-to-Peer Lending, Incentives, Loan Payments, Reputational Concerns, China

35.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 209 (300,392)
Citation 5

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prosocial behavior, self-signaling, behavioral economics

36.

The Vicious Cycle of Responding to Negative Comments on Social Media Brand Pages: A Quasi-Experiment with Facebook Policy Change and Machine Learning

Fox School of Business Research Paper
Number of pages: 61 Posted: 02 Oct 2019
Yuchi Zhang, Kunpeng Zhang and Xueming Luo
affiliation not provided to SSRN, University of Maryland - Robert H. Smith School of Business and Temple University
Downloads 204 (307,373)

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social media, social negative word of mouth, policy change, machine learning, management response

37.

The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance

Tong et. al. 2021, "The Janus Face of Artificial Intelligence Feedback: Deployment Versus Disclosure Effects on Employee Performance ", Strategic Management Journal, Forthcoming, Fox School of Business Research Paper Forthcoming, Nanyang Business School Research Paper No. 21-40
Number of pages: 47 Posted: 08 Jul 2021 Last Revised: 22 Nov 2021
Siliang Tong, Nan Jia, Xueming Luo and Zheng Fang
Nanyang Business School, Nanyang Technological University, University of Southern California - Marshall School of Business, Temple University and Sichuan University - Business School
Downloads 202 (310,196)
Citation 30

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Artificial Intelligence, Employee Productivity, Employee Performance Feedback, Employee Perceptual Bias, Field Experiment, New Technology in Management

38.

How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships

Strategic Management Journal, 2013
Number of pages: 42 Posted: 03 May 2013
Xueming Luo, Vamsi Krishna Kanuri and Michelle Andrews
Temple University, University of Miami and Emory University
Downloads 199 (314,548)
Citation 2

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CEO tenure, employee relationships, customer relationships, firm performance, performance volatility

39.

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment

Luo, X., Tong, S., Lin, Z. and Zhang, C., 2021. The impact of platform protection insurance on buyers and sellers in the sharing economy: a natural experiment. Journal of Marketing, 85(2), pp.50-69., Nanyang Business School Research Paper No. 21-41
Number of pages: 21 Posted: 03 Aug 2021 Last Revised: 22 Nov 2021
Xueming Luo, Siliang Tong, Zhijie Lin and Cheng Zhang
Temple University, Nanyang Business School, Nanyang Technological University, Tsinghua University - School of Economics and Management and Fudan University, School of Management
Downloads 176 (351,609)
Citation 10

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sharing economy, consumer protection insurance, platform regulation, peer-to-peer, customer retention and acquisition

40.

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Marketing Science, 28(1), 148-165, 2009
Number of pages: 18 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 175 (353,390)
Citation 7

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word of mouth, customer experience, marketing strategy, stock price

41.

Cross-Functional 'Coopetition': The Simultaneous Role of Cooperation and Competition within Firms

Journal of Marketing, 70 (2), 67-80, 2006
Number of pages: 15 Posted: 05 May 2013
Xueming Luo, Rebecca J. Slotegraaf and Xing Pan
Temple University, Indiana University - Kelley School of Business - Department of Marketing and Independent
Downloads 156 (390,309)
Citation 5

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42.

IT Applications, Financial Analyst Recommendations, and Firm Stock Market Value

Number of pages: 44 Posted: 29 Apr 2014
Xueming Luo, Bin Gu and Zhang Cheng
Temple University, Boston University - Questrom School of Business and Fudan University
Downloads 153 (396,616)

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43.

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence from Chinese Mobile Phone Markets

Zheng Fang, Xueming Luo, and Minhua Jiang (2012), “Quantifying the Dynamic Effects of Service Recovery on Customer satisfaction: Evidence from Chinese Mobile Phone Markets,” Journal Service Research, Forthcoming
Number of pages: 43 Posted: 03 May 2013
Zheng Fang, Xueming Luo and Minghua Jiang
Sichuan University - Business School, Temple University and Peking University
Downloads 146 (412,076)
Citation 1

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Marketing Dynamics, Customer Satisfaction, Service Recovery, VAR, Bayesian Estimation

44.

When Corporate Silence Is Costly: Negative Consumer Responses To Corporate Silence On Social Issues

Strategic Management Journal, 0[10.1002/smj.3683], Fox School of Business Research Paper
Number of pages: 88 Posted: 21 Nov 2024 Last Revised: 11 Dec 2024
Marco Qin, Xueming Luo, Todd Schifeling and Yang Wang
Fox School of Business, Temple University, Temple University, Temple University and Independant
Downloads 137 (433,270)

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45.

Can Providing Algorithmic Performance Information Facilitate Humans’ Inventory Ordering Behaviors?

Forthcoming at Information Systems Research
Number of pages: 40 Posted: 22 Nov 2022 Last Revised: 21 Nov 2024
Yingda Lu, Xueming Luo, Liqiang Huang and Danni Wang
University of Illinois at Chicago, Temple University, Zhejiang University and Zhejiang University
Downloads 130 (451,710)

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AI, Algorithm, Inventory, Operations Management, Human-AI Interaction

46.

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value

Journal of Marketing, 70 (4), 70-91, 2006
Number of pages: 23 Posted: 05 May 2013
Xueming Luo and Naveen Donthu
Temple University and Georgia State University - J. Mack Robinson College of Business
Downloads 120 (480,755)
Citation 4

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47.

Consumer Negative Voice and Firm-Idiosyncratic Stock Returns

Journal of Marketing, 71 (3), 75-88, 2007
Number of pages: 15 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 112 (506,129)
Citation 4

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48.

Satisfaction, Complaint, and the Stock Value Gap

Journal of Marketing, 72(4), 29-43, 2008
Number of pages: 16 Posted: 04 May 2013
Xueming Luo and Christian Homburg
Temple University and University of Mannheim - Department of Marketing
Downloads 109 (516,300)
Citation 1

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shareholder value, benchmarking, customer satisfaction, customer complaint

49.

High-Volume Business News: Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns

Proceedings, Marketing Strategy Meets Wall Street IV Conference. Singapore Management University, Marketing Strategy Meets Wall Street Conference, Singapore, Singapore, 08.01.2015.
Number of pages: 52 Posted: 23 Jan 2018
Pekka Malo, Jaakko Aspara, Xueming Luo and Ankur Sinha
Aalto University, Hanken School of Economics, Temple University and Indian Institute of Management (IIM), Ahmedabad
Downloads 108 (519,809)

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online analytics, buzz, probabilistic topic modeling, variational inference, sentiment analysis, news stream, big data, business news, brand ratings, stock returns, impact analysis

50.

Product Competitiveness and Beating Analyst Earnings Target

Downloads 107 (523,302)

Product Competitiveness and Beating Analyst Earnings Target

J. of the Acad. Mark. Sci. (2010) 38:253-264
Number of pages: 12 Posted: 19 Oct 2013
Xueming Luo
Temple University
Downloads 65 (715,059)

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Product quality, Competition, Financial analysts, Earnings forecast, Stock prices, Marketing strategy

Product Competitiveness and Beating Analyst Earnings Target

Journal of the Academy of Marketing Science, 38(3), 253-64, 2010
Number of pages: 12 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 42 (876,053)

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Product quality, Competition, Financial analysts, Earnings forecast, Stock prices, Marketing strategy

51.

The Debate Over Doing Good: Corporate Social Performance and Firm-Idiosyncratic Risk (08-111)

Number of pages: 22 Posted: 02 Oct 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 104 (534,200)
Citation 1

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corporate social performance, advertising, R&D, firm-idiosycratic risk, stock prices

52.

When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

Journal of Marketing, 72, 98-109, 2008
Number of pages: 13 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 101 (545,246)
Citation 3

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marketing strategy, initial public offering, marketing-finance interface, efficiency, customer equity

53.

Consumer Responses to Brand Elimination: An Attributional Perspective

Journal of Consumer Psychology, 19, p. 280, 2009
Number of pages: 10 Posted: 04 May 2013
Huifang Mao, Xueming Luo and Shailendra Pratap Jain
University of Central Florida, Temple University and University of Washington
Downloads 100 (549,082)
Citation 2

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54.

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Journal of Marketing Research, 44 (1), 73-83, 2007
Number of pages: 12 Posted: 05 May 2013
Xueming Luo, Aric Rindfleisch and David K Tse
Temple University, University of Wisconsin-Madison and The University of Hong Kong - School of Business
Downloads 98 (556,459)
Citation 1

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55.

Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value

Journal of the Academy of Marketing Science, 40(6), 745-58, 2012
Number of pages: 15 Posted: 04 May 2013
Xueming Luo, Jan Wieseke and Christian Homburg
Temple University, University of Marburg - Faculty of Psychology and University of Mannheim - Department of Marketing
Downloads 97 (560,150)

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CEO compensation, Customer-firm relations, Employee-firm relations, Customer satisfaction, Firm value

56.

Globalization, Marketing Resources, and Performance: Evidence from China

Journal of the Academy of Marketing Science, 33 (1), 50-65, 2005
Number of pages: 16 Posted: 05 May 2013
Xueming Luo, K. Sivakumar and Sandra S. Liu
Temple University, Lehigh University and Purdue University
Downloads 92 (579,288)
Citation 1

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marketing resources, globalization, firm performance, resource-based theory, market orientation, entrepreneurial orientation, innovative capability, global sourcing, global marketing, global partnership, China, emerging markets

57.

Estimating assortment size effects on platforms: leveraging imperfect geographic targeting for causal inference

Wang, Y., Luo, X., Lin, Z. “Estimating assortment size effects on platforms: leveraging imperfect geographic targeting for causal inference,” Forthcoming at Production and Operations Management
Number of pages: 52 Posted: 12 Dec 2019 Last Revised: 21 Jun 2023
Yang Wang, Xueming Luo and Zhijie Lin
Independant, Temple University and Tsinghua University - School of Economics and Management
Downloads 81 (624,907)
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P2P platforms, assortment size, quasi-border identification, choice overload

58.

The Moderating Role of Institutional Networking in the Customer Orientation – Trust/Commitment – Performance Causal Chain in China

Journal of the Academy of Marketing Science, 36(2), 202-214, 2008
Number of pages: 13 Posted: 05 May 2013
Xueming Luo, Maxwell Hsu and Sandra S. Liu
Temple University, University of Wisconsin - Whitewater - College of Business and Economics and Purdue University
Downloads 80 (629,339)
Citation 1

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Channel networking, Government networking, Customer orientation, Customer trust, Firm Performance, China

59.

Sleeping with Competitors: The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration

Journal of the Academy of Marketing Science (2015) 43:490-511; DOI 10.1007/s11747-014-0396-3, Kelley School of Business Research Paper No. 17-3
Number of pages: 55 Posted: 22 Dec 2016 Last Revised: 05 Jan 2017
Qingsheng Wu, Xueming Luo, Rebecca J. Slotegraaf and Jaakko Aspara
Shanghai Jiao Tong University (SJTU), Temple University, Indiana University - Kelley School of Business - Department of Marketing and Hanken School of Economics
Downloads 67 (691,535)
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Horizontal collaboration, Investors, Stock market reactions, New product development (NPD), Emerging markets

60.

Product Alliances, Alliance Networks, and Shareholder Value: Evidence from the Biopharmaceutical Industry

International Journal of Research in Marketing, Forthcoming.
Number of pages: 51 Posted: 30 Jun 2014
Sudha Mani and Xueming Luo
William Paterson University and Temple University
Downloads 62 (719,090)

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Stock risk, Stock return, Product alliances, Networks, Marketing-finance interface

61.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

NBER Working Paper No. w21475
Number of pages: 42 Posted: 25 Aug 2015 Last Revised: 06 Mar 2023
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 36 (905,668)

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62.

Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model

Information Systems Research (forthcoming)
Posted: 29 Mar 2021 Last Revised: 18 Jan 2022
Chenshuo Sun, Panagiotis Adamopoulos, Anindya Ghose and Xueming Luo
New York University (NYU) - Leonard N. Stern School of Business, Emory University - Information Systems and Operations Management, New York University (NYU) - Leonard N. Stern School of Business and Temple University

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Omnichannel marketing, online-offline, purchase funnel, prediction, machine learning, deep learning, data value

63.

The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives

Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang & Xueming Luo (2018) The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives, International Journal of Electronic Commerce, 22:3, 349-385
Posted: 04 Nov 2018
Yiping (Amy) Song, Chee Wei Phang, Shuai Yang and Xueming Luo
NEOMA Business School, Nottingham University Business School, Donghua University and Temple University

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Competitor Targeting, Contextual Targeting, Google AdSense, Information Incongruity, Online Advertising, Promotional Incentives, Strategic Advertising

64.

How Does Shopping with Others Influence Impulsive Purchasing?

Journal of Consumer Psychology (2005), 15(4), 288-294, Fox School of Business Research Paper Forthcoming
Posted: 21 Dec 2016
Xueming Luo
Temple University

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65.

Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study

International Journal of Research in Marketing 19 (2002), 367–382
Posted: 21 Dec 2016
Sandra S. Liu, Xueming Luo and Yi-Zheng Shi
Purdue University, Temple University and Hong Kong Baptist University (HKBU)

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Customer orientation, Corporate entrepreneurship, Learning orientation, Transitional economy

66.

Benchmarking Advertising Efficiency

Journal of Advertising Research, November/December (2001), 41(6), 7-18
Posted: 21 Dec 2016
Xueming Luo and Naveen Donthu
Temple University and Georgia State University - J. Mack Robinson College of Business

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67.

Corporate Social Performance, Analyst Stock Recommendations, and Firm Future Returns

Strategic Management Journal (2015) 36: 123-136
Posted: 19 Dec 2016
Xueming Luo, Heli C. Wang, Sascha Raithel and Qinqin Zheng
Temple University, Hong Kong University of Science & Technology (HKUST) - Department of Management & Organization, Ludwig Maximilians University of Munich - Munich School of Management and Fudan University - School of Management

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mobile commerce, mobile targeting, competitive targeting, locational targeting, randomized field experiment