Xueming Luo

Temple University

Charles Gilliland Distinguished Chair Professor of Marketing, Strategy, and MIS

1810 N. 13th Street

Floor 2

Philadelphia, PA 19128

United States

http://www.fox.temple.edu/mcm_people/xueming-luo/

SCHOLARLY PAPERS

56

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12,102

SSRN CITATIONS
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Top 1,734

in Total Papers Citations

119

CROSSREF CITATIONS

490

Scholarly Papers (56)

1.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 2,168 (6,555)
Citation 19

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2.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,221 (16,602)
Citation 10

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mobile advertising, hyper-contextual targeting, crowdedness, field study, new technology

3.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 970 (23,396)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

4.

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Marketing Science, Forthcoming
Number of pages: 18 Posted: 27 Mar 2015 Last Revised: 19 Jun 2017
Chenxi Li, Xueming Luo, Zhang Cheng and Xiaoyi Wang
Fudan University - School of Management, Temple University, Fudan University and Zhejiang University
Downloads 596 (45,839)
Citation 7

Abstract:

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Mobile, Targeting, Field Experiment, E-commerce, Advertising, Weather

5.

Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments

Number of pages: 42 Posted: 05 Oct 2016
Takeshi Moriguchi, Guiyang Xiong and Xueming Luo
Waseda University - Graduate School of Commerce, University of Georgia and Temple University
Downloads 494 (58,222)
Citation 2

Abstract:

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Targeting, Retargeting, E-commerce, Online ads, Purchase funnel, Shopping cart recovery

6.

Omnichannel Promotion Effectiveness

Robert H. Smith School Research Paper No. RHS 2884190
Number of pages: 45 Posted: 20 Dec 2016
Yuchi Zhang, Xueming Luo and Fue Zeng
University of Maryland - Robert H. Smith School of Business, Temple University and Wuhan University
Downloads 454 (64,590)

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Targeting, Omnichannel, Mobile promotions, Online and Offline, E-commerce

7.

Personalized Mobile Targeting with User Engagement Stages: Combining Structural Hidden Markov Model and Field Experiment

Number of pages: 40 Posted: 05 Oct 2016 Last Revised: 22 May 2018
Yingjie Zhang, Beibei Li, Xueming Luo and Xiaoyi Wang
University of Texas at Dallas - Naveen Jindal School of Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Temple University and Zhejiang University
Downloads 447 (65,749)
Citation 5

Abstract:

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User engagement, Mobile content consumption, App platforms, Hidden-state model, Forward-looking behavior, Structural econometric model, Field experiment

8.

How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?

Number of pages: 31 Posted: 19 Oct 2013
Xueming Luo and Jie (Jennifer) Zhang
Temple University and University of Texas at Arlington
Downloads 435 (67,961)
Citation 1

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Consumer buzz, firm value, online reviews, social media, stock market performance, vector autoregression, web traffic

9.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 277 (113,395)
Citation 21

Abstract:

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mobile commerce; mobile targeting; randomized field experiment

10.

The Debate Over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Journal of Marketing, 73(6), 198-213, 2009
Number of pages: 16 Posted: 04 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 270 (116,424)
Citation 3

Abstract:

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corporate social responsibility, stock risk, marketing-finance interface, advertising, research and development

11.

Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research

Journal of Marketing Research, 42 (3), Book Review, 113-116, 2004
Number of pages: 5 Posted: 05 May 2013
Xueming Luo
Temple University
Downloads 266 (118,308)

Abstract:

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12.

The Impact of Brand Rating Dispersion on Firm Value

Journal of Marketing Research, vol. L (June 2013), 399-415.
Number of pages: 59 Posted: 03 May 2013 Last Revised: 21 Dec 2016
Xueming Luo, Sascha Raithel and Michael Wiles
Temple University, Ludwig Maximilians University of Munich - Munich School of Management and Arizona State University (ASU) - Marketing Department
Downloads 258 (122,185)
Citation 3

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Brand, Brand Performance, Rating, Dispersion, Firm Performance

13.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 244 (129,345)
Citation 1

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Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

14.

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Information Systems Research, 26(3), 552-564. DOI: 10.1287/isre.2015.0586
Number of pages: 30 Posted: 21 Dec 2016 Last Revised: 03 Jan 2017
Sichuan University - Business School, Arizona State University (ASU) - Department of Information Systems, Temple University and Fudan University
Downloads 239 (132,039)
Citation 4

Abstract:

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mobile computing; mobile promotion; location-based mobile promotion; advertising; dynamic impact; randomized field experiment

15.

Neglected Outcomes of Customer Satisfaction

Journal of Marketing, 71 (2), 133-49, 2007
Number of pages: 18 Posted: 04 May 2013
Xueming Luo and Christian Homburg
Temple University and University of Mannheim - Department of Marketing
Downloads 228 (138,266)

Abstract:

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16.

Group-Buying Deal Popularity

Journal of Marketing, Vol. 78, No. 2, pp. 20-33, March 2014
Number of pages: 40 Posted: 18 Nov 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Fudan University and Hanken School of Economics
Downloads 227 (138,858)
Citation 4

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17.

Expert Blogs and Consumer Perceptions of Competing Brands

MIS Quarterly 41 (2), 371-395, Fox School of Business Research Paper No. 17-019
Number of pages: 40 Posted: 25 May 2013 Last Revised: 20 Jun 2017
Temple University, University of Texas at Arlington, Arizona State University (ASU) - Department of Information Systems and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 227 (138,858)

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Social media, Consumer sentiments, Brand performances, Vector Autoregression

18.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 226 (139,439)
Citation 15

Abstract:

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Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

19.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 219 (143,768)
Citation 3

Abstract:

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targeting, search, spillover, field experiments, promotions

20.
Downloads 199 (157,376)
Citation 16

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 195 (160,249)

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 4 (670,061)
Citation 5

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21.

Social Media and Firm Equity Value

Luo, Xueming, J. Zhang, and W. Duan (2013), “Social Media and Firm Equity Value,” Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 14-016
Number of pages: 46 Posted: 04 May 2013 Last Revised: 30 Jul 2014
Temple University, University of Texas at Arlington and George Washington University - School of Business
Downloads 189 (164,946)
Citation 6

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Social Media, Word of Mouth, Online Reviews, Web Blogs, Vector Autoregression, Firm Equity Value, and Stock Market Performance

22.

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value

Journal of Marketing Research, 47(6), 1041-1058, 2010
Number of pages: 19 Posted: 04 May 2013
Xueming Luo, Christian Homburg and Jan Wieseke
Temple University, University of Mannheim - Department of Marketing and University of Marburg - Faculty of Psychology
Downloads 187 (166,553)

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customer satisfaction, financial analysts, competition, marketing-finance interface, stock recommendations, return, risk

23.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper
Number of pages: 30 Posted: 13 Aug 2019
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Temple University, Sichuan University - Business School and Fudan University
Downloads 156 (195,082)
Citation 1

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artificial intelligence, chatbot, conversational commerce, new technology, disclosure

24.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 154 (197,273)
Citation 6

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self-signaling, discrete-choice games of incomplete information, behavioral economics, prosocial behavior, cause marketing

25.

Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value

Journal of the Academy of Marketing Science, 40(4), 605-624, 2012
Number of pages: 20 Posted: 04 May 2013
Xueming Luo and Pieter de Jong
Temple University and University of North Florida - Accounting and Finance
Downloads 138 (215,723)

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Advertising, Marketing accountability, Strategy, Analysts, Marketing, finance interface

26.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 137 (217,081)
Citation 4

Abstract:

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prosocial behavior, self-signaling, behavioral economics

27.

How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships

Strategic Management Journal, 2013
Number of pages: 42 Posted: 03 May 2013
Temple University, University of Miami and Emory University
Downloads 125 (233,075)

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CEO tenure, employee relationships, customer relationships, firm performance, performance volatility

28.

Internationalization and the Performance of Born-Global SMEs: The Mediating Role of Social Networks

Journal of the International Business Studies, 38(4), 673-90, 2007
Number of pages: 18 Posted: 05 May 2013
Lianxi Zhou, Wei-ping Wu and Xueming Luo
Sun Yat-Sen University (SYSU) - Lingnan (University) College, Hong Kong Baptist University (HKBU) - Department of Marketing and Temple University
Downloads 121 (238,721)

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social networks, guanxi, internationalization, born global, SMEs, China

29.

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Marketing Science, 28(1), 148-165, 2009
Number of pages: 18 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 117 (244,835)
Citation 1

Abstract:

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word of mouth, customer experience, marketing strategy, stock price

30.

IT Applications, Financial Analyst Recommendations, and Firm Stock Market Value

Number of pages: 44 Posted: 29 Apr 2014
Xueming Luo, Bin Gu and Zhang Cheng
Temple University, Arizona State University (ASU) - Department of Information Systems and Fudan University
Downloads 93 (286,534)

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31.

Cross-Functional 'Coopetition': The Simultaneous Role of Cooperation and Competition within Firms

Journal of Marketing, 70 (2), 67-80, 2006
Number of pages: 15 Posted: 05 May 2013
Xueming Luo, Rebecca J. Slotegraaf and Xing Pan
Temple University, Indiana University - Kelley School of Business - Department of Marketing and Independent
Downloads 75 (326,457)
Citation 2

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32.

Consumer Responses to Brand Elimination: An Attributional Perspective

Journal of Consumer Psychology, 19, p. 280, 2009
Number of pages: 10 Posted: 04 May 2013
University of Central Florida, Temple University and University of Washington
Downloads 74 (329,014)

Abstract:

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33.

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence from Chinese Mobile Phone Markets

Zheng Fang, Xueming Luo, and Minhua Jiang (2012), “Quantifying the Dynamic Effects of Service Recovery on Customer satisfaction: Evidence from Chinese Mobile Phone Markets,” Journal Service Research, Forthcoming
Number of pages: 43 Posted: 03 May 2013
Zheng Fang, Xueming Luo and Minghua Jiang
Sichuan University - Business School, Temple University and Peking University
Downloads 73 (331,496)

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Marketing Dynamics, Customer Satisfaction, Service Recovery, VAR, Bayesian Estimation

34.

Satisfaction, Complaint, and the Stock Value Gap

Journal of Marketing, 72(4), 29-43, 2008
Number of pages: 16 Posted: 04 May 2013
Xueming Luo and Christian Homburg
Temple University and University of Mannheim - Department of Marketing
Downloads 72 (334,071)
Citation 1

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shareholder value, benchmarking, customer satisfaction, customer complaint

35.

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value

Journal of Marketing, 70 (4), 70-91, 2006
Number of pages: 23 Posted: 05 May 2013
Xueming Luo and Naveen Donthu
Temple University and Georgia State University - J. Mack Robinson College of Business
Downloads 65 (352,945)
Citation 1

Abstract:

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36.

Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value

Journal of the Academy of Marketing Science, 40(6), 745-58, 2012
Number of pages: 15 Posted: 04 May 2013
Xueming Luo, Jan Wieseke and Christian Homburg
Temple University, University of Marburg - Faculty of Psychology and University of Mannheim - Department of Marketing
Downloads 63 (358,728)

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CEO compensation, Customer-firm relations, Employee-firm relations, Customer satisfaction, Firm value

37.

The Debate Over Doing Good: Corporate Social Performance and Firm-Idiosyncratic Risk (08-111)

Number of pages: 22 Posted: 02 Oct 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 57 (376,933)
Citation 1

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corporate social performance, advertising, R&D, firm-idiosycratic risk, stock prices

Product Competitiveness and Beating Analyst Earnings Target

J. of the Acad. Mark. Sci. (2010) 38:253-264
Number of pages: 12 Posted: 19 Oct 2013
Xueming Luo
Temple University
Downloads 33 (478,906)

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Product quality, Competition, Financial analysts, Earnings forecast, Stock prices, Marketing strategy

Product Competitiveness and Beating Analyst Earnings Target

Journal of the Academy of Marketing Science, 38(3), 253-64, 2010
Number of pages: 12 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 22 (543,233)

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Product quality, Competition, Financial analysts, Earnings forecast, Stock prices, Marketing strategy

39.

When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

Journal of Marketing, 72, 98-109, 2008
Number of pages: 13 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 54 (386,677)

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marketing strategy, initial public offering, marketing-finance interface, efficiency, customer equity

40.

Consumer Negative Voice and Firm-Idiosyncratic Stock Returns

Journal of Marketing, 71 (3), 75-88, 2007
Number of pages: 15 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 53 (389,871)
Citation 1

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41.

High-Volume Business News: Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns

Proceedings, Marketing Strategy Meets Wall Street IV Conference. Singapore Management University, Marketing Strategy Meets Wall Street Conference, Singapore, Singapore, 08.01.2015.
Number of pages: 52 Posted: 23 Jan 2018
Aalto University, Hanken School of Economics, Temple University and Indian Institute of Management (IIM), Ahmedabad
Downloads 52 (393,188)

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online analytics, buzz, probabilistic topic modeling, variational inference, sentiment analysis, news stream, big data, business news, brand ratings, stock returns, impact analysis

42.

The Moderating Role of Institutional Networking in the Customer Orientation – Trust/Commitment – Performance Causal Chain in China

Journal of the Academy of Marketing Science, 36(2), 202-214, 2008
Number of pages: 13 Posted: 05 May 2013
Xueming Luo, Maxwell Hsu and Sandra S. Liu
Temple University, University of Wisconsin - Whitewater - College of Business and Economics and Purdue University
Downloads 52 (393,188)

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Channel networking, Government networking, Customer orientation, Customer trust, Firm Performance, China

43.

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Journal of Marketing Research, 44 (1), 73-83, 2007
Number of pages: 12 Posted: 05 May 2013
Xueming Luo, Aric Rindfleisch and David K Tse
Temple University, University of Wisconsin-Madison and The University of Hong Kong - School of Business
Downloads 48 (406,905)

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44.

Globalization, Marketing Resources, and Performance: Evidence from China

Journal of the Academy of Marketing Science, 33 (1), 50-65, 2005
Number of pages: 16 Posted: 05 May 2013
Xueming Luo, K. Sivakumar and Sandra S. Liu
Temple University, Lehigh University and Purdue University
Downloads 46 (414,166)

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marketing resources, globalization, firm performance, resource-based theory, market orientation, entrepreneurial orientation, innovative capability, global sourcing, global marketing, global partnership, China, emerging markets

45.

The Power of Non-Monetary Incentive: Experimental Evidence from P2P Lending in China

Number of pages: 67 Posted: 24 Jun 2019 Last Revised: 31 Oct 2019
Francesca Brusa, Xueming Luo and Zheng Fang
Temple University - Fox School of Business, Temple University and Sichuan University - Business School
Downloads 38 (445,698)

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Peer-to-Peer Lending, Incentives, Loan Payments, Reputational Concerns, China

46.

Product Alliances, Alliance Networks, and Shareholder Value: Evidence from the Biopharmaceutical Industry

International Journal of Research in Marketing, Forthcoming.
Number of pages: 51 Posted: 30 Jun 2014
Sudha Mani and Xueming Luo
William Paterson University and Temple University
Downloads 37 (449,824)

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Stock risk, Stock return, Product alliances, Networks, Marketing-finance interface

47.

Sleeping with Competitors: The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration

Journal of the Academy of Marketing Science (2015) 43:490-511; DOI 10.1007/s11747-014-0396-3, Kelley School of Business Research Paper No. 17-3
Number of pages: 55 Posted: 22 Dec 2016 Last Revised: 05 Jan 2017
Shanghai Jiao Tong University (SJTU), Temple University, Indiana University - Kelley School of Business - Department of Marketing and Hanken School of Economics
Downloads 28 (491,921)

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Horizontal collaboration, Investors, Stock market reactions, New product development (NPD), Emerging markets

48.

AI Agents for Sequential Promotions: Combining Deep Reinforcement Learning and Dynamic Field Experimentation

Number of pages: 34 Posted: 05 Dec 2019
Wen Wang, Beibei Li and Xueming Luo
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Temple University
Downloads 25 (508,356)

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Deep Reinforcement Learning, Field experiments, Targeting, Promotions, Sequential actions, Mobile

49.

The Vicious Cycle of Responding to Negative Comments on Social Media Brand Pages: A Quasi-Experiment with Facebook Policy Change and Machine Learning

Fox School of Business Research Paper
Number of pages: 61 Posted: 02 Oct 2019
Yuchi Zhang, Kunpeng Zhang and Xueming Luo
affiliation not provided to SSRN, University of Maryland - Robert H. Smith School of Business and Temple University
Downloads 25 (508,356)

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social media, social negative word of mouth, policy change, machine learning, management response

50.

Too Little or Too Much Seller Assortment: The Effects on Buyers’ Purchase Probabilities in a Food Sharing Platform

Number of pages: 57 Posted: 12 Dec 2019
Yang Wang, Xueming Luo and Zhijie Lin
Temple University, Temple University and Tsinghua University
Downloads 22 (525,841)

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assortment size, choice overload, search costs, sharing economy, two-sided platform

51.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

NBER Working Paper No. w21475
Number of pages: 42 Posted: 25 Aug 2015
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 6 (627,079)

Abstract:

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52.

The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives

Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang & Xueming Luo (2018) The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives, International Journal of Electronic Commerce, 22:3, 349-385
Posted: 04 Nov 2018
Fudan University, Nottingham University Business School, Donghua University and Temple University

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Competitor Targeting, Contextual Targeting, Google AdSense, Information Incongruity, Online Advertising, Promotional Incentives, Strategic Advertising

53.

How Does Shopping with Others Influence Impulsive Purchasing?

Journal of Consumer Psychology (2005), 15(4), 288-294, Fox School of Business Research Paper Forthcoming
Posted: 21 Dec 2016
Xueming Luo
Temple University

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54.

Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study

International Journal of Research in Marketing 19 (2002), 367–382
Posted: 21 Dec 2016
Sandra S. Liu, Xueming Luo and Yi-Zheng Shi
Purdue University, Temple University and Hong Kong Baptist University (HKBU)

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Customer orientation, Corporate entrepreneurship, Learning orientation, Transitional economy

55.

Benchmarking Advertising Efficiency

Journal of Advertising Research, November/December (2001), 41(6), 7-18
Posted: 21 Dec 2016
Xueming Luo and Naveen Donthu
Temple University and Georgia State University - J. Mack Robinson College of Business

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56.

Corporate Social Performance, Analyst Stock Recommendations, and Firm Future Returns

Strategic Management Journal (2015) 36: 123-136
Posted: 19 Dec 2016
Temple University, Hong Kong University of Science & Technology (HKUST) - Department of Management & Organization, Ludwig Maximilians University of Munich - Munich School of Management and Fudan University - School of Management

Abstract:

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mobile commerce, mobile targeting, competitive targeting, locational targeting, randomized field experiment