Xueming Luo

Temple University

Charles Gilliland Distinguished Chair Professor of Marketing, Strategy, and MIS

1810 N. 13th Street

Floor 2

Philadelphia, PA 19128

United States

http://www.fox.temple.edu/mcm_people/xueming-luo/

SCHOLARLY PAPERS

57

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12,724

SSRN CITATIONS
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Top 1,734

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159

CROSSREF CITATIONS

487

Scholarly Papers (57)

1.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 2,203 (6,747)
Citation 27

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2.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,240 (17,037)
Citation 14

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mobile advertising, hyper-contextual targeting, crowdedness, field study, new technology

3.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 991 (23,791)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

4.

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness

Marketing Science, Forthcoming
Number of pages: 18 Posted: 27 Mar 2015 Last Revised: 19 Jun 2017
Chenxi Li, Xueming Luo, Zhang Cheng and Xiaoyi Wang
Fudan University - School of Management, Temple University, Fudan University and Zhejiang University
Downloads 606 (46,952)
Citation 8

Abstract:

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Mobile, Targeting, Field Experiment, E-commerce, Advertising, Weather

5.

Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments

Number of pages: 42 Posted: 05 Oct 2016
Takeshi Moriguchi, Guiyang Xiong and Xueming Luo
Waseda University - Graduate School of Commerce, University of Georgia and Temple University
Downloads 554 (52,601)
Citation 3

Abstract:

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Targeting, Retargeting, E-commerce, Online ads, Purchase funnel, Shopping cart recovery

6.

Omnichannel Promotion Effectiveness

Robert H. Smith School Research Paper No. RHS 2884190
Number of pages: 45 Posted: 20 Dec 2016
Yuchi Zhang, Xueming Luo and Fue Zeng
University of Maryland - Robert H. Smith School of Business, Temple University and Wuhan University
Downloads 472 (64,361)
Citation 1

Abstract:

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Targeting, Omnichannel, Mobile promotions, Online and Offline, E-commerce

7.

Personalized Mobile Targeting with User Engagement Stages: Combining Structural Hidden Markov Model and Field Experiment

Number of pages: 40 Posted: 05 Oct 2016 Last Revised: 22 May 2018
Yingjie Zhang, Beibei Li, Xueming Luo and Xiaoyi Wang
University of Texas at Dallas - Naveen Jindal School of Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Temple University and Zhejiang University
Downloads 468 (65,026)
Citation 5

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User engagement, Mobile content consumption, App platforms, Hidden-state model, Forward-looking behavior, Structural econometric model, Field experiment

8.

How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?

Number of pages: 31 Posted: 19 Oct 2013
Xueming Luo and Jie (Jennifer) Zhang
Temple University and University of Texas at Arlington
Downloads 445 (69,128)
Citation 1

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Consumer buzz, firm value, online reviews, social media, stock market performance, vector autoregression, web traffic

9.

The Debate Over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Journal of Marketing, 73(6), 198-213, 2009
Number of pages: 16 Posted: 04 May 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 293 (111,388)
Citation 7

Abstract:

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corporate social responsibility, stock risk, marketing-finance interface, advertising, research and development

10.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 284 (115,113)
Citation 25

Abstract:

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mobile commerce; mobile targeting; randomized field experiment

11.

Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research

Journal of Marketing Research, 42 (3), Book Review, 113-116, 2004
Number of pages: 5 Posted: 05 May 2013
Xueming Luo
Temple University
Downloads 277 (118,220)

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12.

Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases

Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science, Forthcoming. , Fox School of Business Research Paper
Number of pages: 30 Posted: 13 Aug 2019
Xueming Luo, Siliang Tong, Zheng Fang and Zhe Qu
Temple University, Temple University, Sichuan University - Business School and Fudan University
Downloads 274 (119,634)
Citation 1

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artificial intelligence, chatbot, conversational commerce, new technology, disclosure

13.

The Impact of Brand Rating Dispersion on Firm Value

Journal of Marketing Research, vol. L (June 2013), 399-415.
Number of pages: 59 Posted: 03 May 2013 Last Revised: 21 Dec 2016
Xueming Luo, Sascha Raithel and Michael Wiles
Temple University, Ludwig Maximilians University of Munich - Munich School of Management and Arizona State University (ASU) - Marketing Department
Downloads 261 (125,851)
Citation 4

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Brand, Brand Performance, Rating, Dispersion, Firm Performance

14.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 249 (132,069)
Citation 1

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Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

15.

Expert Blogs and Consumer Perceptions of Competing Brands

MIS Quarterly 41 (2), 371-395, Fox School of Business Research Paper No. 17-019
Number of pages: 40 Posted: 25 May 2013 Last Revised: 20 Jun 2017
Temple University, University of Texas at Arlington, Boston University - Department of Management Information Systems and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 243 (135,327)

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Social media, Consumer sentiments, Brand performances, Vector Autoregression

16.

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Information Systems Research, 26(3), 552-564. DOI: 10.1287/isre.2015.0586
Number of pages: 30 Posted: 21 Dec 2016 Last Revised: 03 Jan 2017
Sichuan University - Business School, Boston University - Department of Management Information Systems, Temple University and Fudan University
Downloads 240 (137,006)
Citation 5

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mobile computing; mobile promotion; location-based mobile promotion; advertising; dynamic impact; randomized field experiment

17.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 233 (140,969)
Citation 13

Abstract:

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Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

18.

Neglected Outcomes of Customer Satisfaction

Journal of Marketing, 71 (2), 133-49, 2007
Number of pages: 18 Posted: 04 May 2013
Xueming Luo and Christian Homburg
Temple University and University of Mannheim - Department of Marketing
Downloads 233 (140,969)
Citation 1

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19.

Group-Buying Deal Popularity

Journal of Marketing, Vol. 78, No. 2, pp. 20-33, March 2014
Number of pages: 40 Posted: 18 Nov 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, NEOMA Business School and Hanken School of Economics
Downloads 228 (143,997)
Citation 4

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20.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 227 (144,639)
Citation 3

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targeting, search, spillover, field experiments, promotions

21.
Downloads 203 (160,738)
Citation 17

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 198 (164,364)

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 5 (685,775)
Citation 7

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22.

Social Media and Firm Equity Value

Luo, Xueming, J. Zhang, and W. Duan (2013), “Social Media and Firm Equity Value,” Information Systems Research, Forthcoming, Fox School of Business Research Paper No. 14-016
Number of pages: 46 Posted: 04 May 2013 Last Revised: 30 Jul 2014
Temple University, University of Texas at Arlington and George Washington University - School of Business
Downloads 203 (160,738)
Citation 9

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Social Media, Word of Mouth, Online Reviews, Web Blogs, Vector Autoregression, Firm Equity Value, and Stock Market Performance

23.

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value

Journal of Marketing Research, 47(6), 1041-1058, 2010
Number of pages: 19 Posted: 04 May 2013
Xueming Luo, Christian Homburg and Jan Wieseke
Temple University, University of Mannheim - Department of Marketing and University of Marburg - Faculty of Psychology
Downloads 188 (172,467)

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customer satisfaction, financial analysts, competition, marketing-finance interface, stock recommendations, return, risk

24.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011
Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 160 (198,661)
Citation 11

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self-signaling, discrete-choice games of incomplete information, behavioral economics, prosocial behavior, cause marketing

25.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079
Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 142 (219,078)
Citation 4

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prosocial behavior, self-signaling, behavioral economics

26.

Does Advertising Spending Really Work? The Intermediate Role of Analysts in the Impact of Advertising on Firm Value

Journal of the Academy of Marketing Science, 40(4), 605-624, 2012
Number of pages: 20 Posted: 04 May 2013
Xueming Luo and Pieter de Jong
Temple University and University of North Florida - Accounting and Finance
Downloads 141 (220,352)
Citation 1

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Advertising, Marketing accountability, Strategy, Analysts, Marketing, finance interface

27.

Internationalization and the Performance of Born-Global SMEs: The Mediating Role of Social Networks

Journal of the International Business Studies, 38(4), 673-90, 2007
Number of pages: 18 Posted: 05 May 2013
Lianxi Zhou, Wei-ping Wu and Xueming Luo
Sun Yat-Sen University (SYSU) - Lingnan (University) College, Hong Kong Baptist University (HKBU) - Department of Marketing and Temple University
Downloads 130 (234,937)
Citation 4

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social networks, guanxi, internationalization, born global, SMEs, China

28.

How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships

Strategic Management Journal, 2013
Number of pages: 42 Posted: 03 May 2013
Temple University, University of Miami and Emory University
Downloads 128 (237,727)

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CEO tenure, employee relationships, customer relationships, firm performance, performance volatility

29.

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Marketing Science, 28(1), 148-165, 2009
Number of pages: 18 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 117 (254,209)
Citation 2

Abstract:

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word of mouth, customer experience, marketing strategy, stock price

30.

IT Applications, Financial Analyst Recommendations, and Firm Stock Market Value

Number of pages: 44 Posted: 29 Apr 2014
Xueming Luo, Bin Gu and Zhang Cheng
Temple University, Boston University - Department of Management Information Systems and Fudan University
Downloads 94 (295,308)

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31.

Cross-Functional 'Coopetition': The Simultaneous Role of Cooperation and Competition within Firms

Journal of Marketing, 70 (2), 67-80, 2006
Number of pages: 15 Posted: 05 May 2013
Xueming Luo, Rebecca J. Slotegraaf and Xing Pan
Temple University, Indiana University - Kelley School of Business - Department of Marketing and Independent
Downloads 76 (336,140)
Citation 2

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32.

Consumer Responses to Brand Elimination: An Attributional Perspective

Journal of Consumer Psychology, 19, p. 280, 2009
Number of pages: 10 Posted: 04 May 2013
University of Central Florida, Temple University and University of Washington
Downloads 74 (341,247)
Citation 1

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33.

Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence from Chinese Mobile Phone Markets

Zheng Fang, Xueming Luo, and Minhua Jiang (2012), “Quantifying the Dynamic Effects of Service Recovery on Customer satisfaction: Evidence from Chinese Mobile Phone Markets,” Journal Service Research, Forthcoming
Number of pages: 43 Posted: 03 May 2013
Zheng Fang, Xueming Luo and Minghua Jiang
Sichuan University - Business School, Temple University and Peking University
Downloads 74 (341,247)

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Marketing Dynamics, Customer Satisfaction, Service Recovery, VAR, Bayesian Estimation

34.

AI Agents for Sequential Promotions: Combining Deep Reinforcement Learning and Dynamic Field Experimentation

Fox School of Business Research Paper Forthcoming
Number of pages: 34 Posted: 05 Dec 2019
Wen Wang, Beibei Li and Xueming Luo
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Temple University
Downloads 73 (343,859)

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Deep Reinforcement Learning, Field experiments, Targeting, Promotions, Sequential actions, Mobile

35.

Satisfaction, Complaint, and the Stock Value Gap

Journal of Marketing, 72(4), 29-43, 2008
Number of pages: 16 Posted: 04 May 2013
Xueming Luo and Christian Homburg
Temple University and University of Mannheim - Department of Marketing
Downloads 72 (346,494)
Citation 1

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shareholder value, benchmarking, customer satisfaction, customer complaint

36.

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value

Journal of Marketing, 70 (4), 70-91, 2006
Number of pages: 23 Posted: 05 May 2013
Xueming Luo and Naveen Donthu
Temple University and Georgia State University - J. Mack Robinson College of Business
Downloads 66 (363,112)
Citation 3

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37.

Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value

Journal of the Academy of Marketing Science, 40(6), 745-58, 2012
Number of pages: 15 Posted: 04 May 2013
Xueming Luo, Jan Wieseke and Christian Homburg
Temple University, University of Marburg - Faculty of Psychology and University of Mannheim - Department of Marketing
Downloads 65 (366,004)

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CEO compensation, Customer-firm relations, Employee-firm relations, Customer satisfaction, Firm value

38.

The Debate Over Doing Good: Corporate Social Performance and Firm-Idiosyncratic Risk (08-111)

Number of pages: 22 Posted: 02 Oct 2013
Xueming Luo and CB Bhattacharya
Temple University and European School of Management and Technology (ESMT)
Downloads 60 (381,109)
Citation 1

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corporate social performance, advertising, R&D, firm-idiosycratic risk, stock prices

39.

The Power of Non-Monetary Incentive: Experimental Evidence from P2P Lending in China

Number of pages: 67 Posted: 24 Jun 2019 Last Revised: 31 Oct 2019
Francesca Brusa, Xueming Luo and Zheng Fang
Temple University - Fox School of Business, Temple University and Sichuan University - Business School
Downloads 59 (384,286)

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Peer-to-Peer Lending, Incentives, Loan Payments, Reputational Concerns, China

Product Competitiveness and Beating Analyst Earnings Target

J. of the Acad. Mark. Sci. (2010) 38:253-264
Number of pages: 12 Posted: 19 Oct 2013
Xueming Luo
Temple University
Downloads 35 (486,043)

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Product quality, Competition, Financial analysts, Earnings forecast, Stock prices, Marketing strategy

Product Competitiveness and Beating Analyst Earnings Target

Journal of the Academy of Marketing Science, 38(3), 253-64, 2010
Number of pages: 12 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 22 (562,485)

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Product quality, Competition, Financial analysts, Earnings forecast, Stock prices, Marketing strategy

41.

The Vicious Cycle of Responding to Negative Comments on Social Media Brand Pages: A Quasi-Experiment with Facebook Policy Change and Machine Learning

Fox School of Business Research Paper
Number of pages: 61 Posted: 02 Oct 2019
Yuchi Zhang, Kunpeng Zhang and Xueming Luo
affiliation not provided to SSRN, University of Maryland - Robert H. Smith School of Business and Temple University
Downloads 55 (397,436)

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social media, social negative word of mouth, policy change, machine learning, management response

42.

When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

Journal of Marketing, 72, 98-109, 2008
Number of pages: 13 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 55 (397,436)

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marketing strategy, initial public offering, marketing-finance interface, efficiency, customer equity

43.

High-Volume Business News: Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns

Proceedings, Marketing Strategy Meets Wall Street IV Conference. Singapore Management University, Marketing Strategy Meets Wall Street Conference, Singapore, Singapore, 08.01.2015.
Number of pages: 52 Posted: 23 Jan 2018
Aalto University, Hanken School of Economics, Temple University and Indian Institute of Management (IIM), Ahmedabad
Downloads 54 (400,762)

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online analytics, buzz, probabilistic topic modeling, variational inference, sentiment analysis, news stream, big data, business news, brand ratings, stock returns, impact analysis

44.

Globalization, Marketing Resources, and Performance: Evidence from China

Journal of the Academy of Marketing Science, 33 (1), 50-65, 2005
Number of pages: 16 Posted: 05 May 2013
Xueming Luo, K. Sivakumar and Sandra S. Liu
Temple University, Lehigh University and Purdue University
Downloads 54 (400,762)
Citation 1

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marketing resources, globalization, firm performance, resource-based theory, market orientation, entrepreneurial orientation, innovative capability, global sourcing, global marketing, global partnership, China, emerging markets

45.

Consumer Negative Voice and Firm-Idiosyncratic Stock Returns

Journal of Marketing, 71 (3), 75-88, 2007
Number of pages: 15 Posted: 04 May 2013
Xueming Luo
Temple University
Downloads 54 (400,762)
Citation 2

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46.

The Moderating Role of Institutional Networking in the Customer Orientation – Trust/Commitment – Performance Causal Chain in China

Journal of the Academy of Marketing Science, 36(2), 202-214, 2008
Number of pages: 13 Posted: 05 May 2013
Xueming Luo, Maxwell Hsu and Sandra S. Liu
Temple University, University of Wisconsin - Whitewater - College of Business and Economics and Purdue University
Downloads 53 (404,096)

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Channel networking, Government networking, Customer orientation, Customer trust, Firm Performance, China

47.

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Journal of Marketing Research, 44 (1), 73-83, 2007
Number of pages: 12 Posted: 05 May 2013
Xueming Luo, Aric Rindfleisch and David K Tse
Temple University, University of Wisconsin-Madison and The University of Hong Kong - School of Business
Downloads 49 (418,167)
Citation 1

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48.

Too Little or Too Much Seller Assortment: The Effects on Buyers’ Purchase Probabilities in a Food Sharing Platform

Number of pages: 57 Posted: 12 Dec 2019
Yang Wang, Xueming Luo and Zhijie Lin
Temple University, Temple University and Tsinghua University - School of Economics and Management
Downloads 43 (440,989)

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assortment size, choice overload, search costs, sharing economy, two-sided platform

49.

Product Alliances, Alliance Networks, and Shareholder Value: Evidence from the Biopharmaceutical Industry

International Journal of Research in Marketing, Forthcoming.
Number of pages: 51 Posted: 30 Jun 2014
Sudha Mani and Xueming Luo
William Paterson University and Temple University
Downloads 37 (465,979)

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Stock risk, Stock return, Product alliances, Networks, Marketing-finance interface

50.

Nowcasting in Chatbot Design: Leveraging Service Journey Patterns to Improve User Satisfaction

Number of pages: 52 Posted: 21 May 2020
Yang Wang, Yuran Wang, Xueming Luo and xiao yi wang
Temple University, Zhejiang University - School of Management, Temple University and affiliation not provided to SSRN
Downloads 32 (488,978)

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design science, chat-bot, RDD, computer human interaction, machine learning

51.

Sleeping with Competitors: The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration

Journal of the Academy of Marketing Science (2015) 43:490-511; DOI 10.1007/s11747-014-0396-3, Kelley School of Business Research Paper No. 17-3
Number of pages: 55 Posted: 22 Dec 2016 Last Revised: 05 Jan 2017
Shanghai Jiao Tong University (SJTU), Temple University, Indiana University - Kelley School of Business - Department of Marketing and Hanken School of Economics
Downloads 29 (504,285)

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Horizontal collaboration, Investors, Stock market reactions, New product development (NPD), Emerging markets

52.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

NBER Working Paper No. w21475
Number of pages: 42 Posted: 25 Aug 2015
Jean-Pierre Dubé, Xueming Luo and Zheng Fang
University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School
Downloads 6 (649,874)

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53.

The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives

Yiping (Amy) Song, Chee Wei (David) Phang, Shuai Yang & Xueming Luo (2018) The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives, International Journal of Electronic Commerce, 22:3, 349-385
Posted: 04 Nov 2018
NEOMA Business School, Nottingham University Business School, Donghua University and Temple University

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Competitor Targeting, Contextual Targeting, Google AdSense, Information Incongruity, Online Advertising, Promotional Incentives, Strategic Advertising

54.

How Does Shopping with Others Influence Impulsive Purchasing?

Journal of Consumer Psychology (2005), 15(4), 288-294, Fox School of Business Research Paper Forthcoming
Posted: 21 Dec 2016
Xueming Luo
Temple University

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55.

Integrating Customer Orientation, Corporate Entrepreneurship, and Learning Orientation in Organizations-in-Transition: An Empirical Study

International Journal of Research in Marketing 19 (2002), 367–382
Posted: 21 Dec 2016
Sandra S. Liu, Xueming Luo and Yi-Zheng Shi
Purdue University, Temple University and Hong Kong Baptist University (HKBU)

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Customer orientation, Corporate entrepreneurship, Learning orientation, Transitional economy

56.

Benchmarking Advertising Efficiency

Journal of Advertising Research, November/December (2001), 41(6), 7-18
Posted: 21 Dec 2016
Xueming Luo and Naveen Donthu
Temple University and Georgia State University - J. Mack Robinson College of Business

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57.

Corporate Social Performance, Analyst Stock Recommendations, and Firm Future Returns

Strategic Management Journal (2015) 36: 123-136
Posted: 19 Dec 2016
Temple University, Hong Kong University of Science & Technology (HKUST) - Department of Management & Organization, Ludwig Maximilians University of Munich - Munich School of Management and Fudan University - School of Management

Abstract:

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mobile commerce, mobile targeting, competitive targeting, locational targeting, randomized field experiment