Charlotte Mason

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

2

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CITATIONS
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15

Scholarly Papers (2)

1.

Visual Representation: Implications for Decision Making

Journal of Marketing, Vol. 71, January 2007
Number of pages: 19 Posted: 20 May 2007
Nicholas H. Lurie and Charlotte Mason
University of Connecticut School of Business and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 820 (21,958)
Citation 8

Abstract:

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Consumer Behavior, Decision Making, Electronic Commerce, Visualization

2.

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Kamakura, Wagner A., Neslin, Scott, Gupta, Sunil and Mason, Charlotte, Defection Detection: Measuring And Understanding the Predictive Accuracy Of Customer Churn Models, Journal of Marketing Research, Vol. XLIII (May 2006), 204–211,
Number of pages: 9 Posted: 12 Feb 2014
Dartmouth College - Tuck School of Business, Harvard Business School, Rice University, Comercia Bank and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 69 (203,281)
Citation 7

Abstract:

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