Leigh McAlister

University of Texas at Austin - Department of Marketing

Austin, TX

United States

SCHOLARLY PAPERS

5

DOWNLOADS

909

SSRN CITATIONS

7

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing DepartmentUniversity of Miami, Carnegie Mellon University, Columbia University - Columbia Business School, Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 598 (83,712)
Citation 1

Abstract:

Loading...

Shopper Journey, Retailing

2.

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Journal for Consumer Psychology, 23, 2 (2013) 165–174
Number of pages: 10 Posted: 04 Apr 2012 Last Revised: 25 Apr 2018
Fisher College of Business, The Ohio State University, University of Texas at Austin - Marketing, University of Evansville - School of Business Administration and University of Texas at Austin - Department of Marketing
Downloads 236 (236,973)
Citation 4

Abstract:

Loading...

recommendations, choice expansion, choice overload, preference development, assortment, consideration sets

3.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 75 (575,632)
Citation 1

Abstract:

Loading...

Choice Dynamics, Buyer Behavior

4.

Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

Marketing Science, 30(3), 550-561. DOI:10.1287/mksc.1100.0611., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jason A. Duan, Leigh McAlister and Shameek Sinha
University of Texas at Austin, University of Texas at Austin - Department of Marketing and University of Auckland Business School

Abstract:

Loading...

5.

A customer portfolio management model that relates company's marketing to its long-term survival

Journal of the Academy of Marketing Science, 49(3), 584-600. DOI: 10.1007/s11747-020-00765-9., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Leigh McAlister and Shameek Sinha
University of Texas at Austin - Department of Marketing and University of Auckland Business School

Abstract:

Loading...

Customer portfolio management, Customer mix, Long-term vs. short-term, attracting customers, Company survival