Leigh McAlister

University of Texas at Austin - Department of Marketing

Austin, TX

United States

  • University of Texas at Austin - Department of Marketing

SCHOLARLY PAPERS

5

DOWNLOADS

1,061

TOTAL CITATIONS

6

Scholarly Papers (5)

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1.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
Leonard Lee, Jeffrey Inman, Jennifer Argo, Tim M. Boettger, Utpal M. Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara E. Kahn, Barbara E. Kahn, Ajay Kalra, Donald R. Lehmann, Leigh McAlister, Claire I. Tsai and Venkatesh Shankar
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing DepartmentUniversity of Miami, Carnegie Mellon University, Columbia University - Columbia Business School, Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
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Citation 1

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Shopper Journey, Retailing

2.

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Journal for Consumer Psychology, 23, 2 (2013) 165–174
Number of pages: 10 Posted: 04 Apr 2012 Last Revised: 25 Apr 2018
Joseph K. Goodman, Susan M. Broniarczyk, Jill Griffin and Leigh McAlister
Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas at Austin - Marketing, University of Evansville - School of Business Administration and University of Texas at Austin - Department of Marketing
Downloads 248 (258,418)
Citation 4

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recommendations, choice expansion, choice overload, preference development, assortment, consideration sets

3.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
Leigh McAlister, Rajendra K. Srivastava, Joel L. Horowitz, J. Morgan Jones, Wagner A. Kamakura, Jack Kulchitsky, Brian T. Ratchford, Gary Russell, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russell S. Winer
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 87 (608,795)
Citation 1

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Choice Dynamics, Buyer Behavior

4.

Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

Marketing Science, 30(3), 550-561. DOI:10.1287/mksc.1100.0611., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jason A. Duan, Leigh McAlister and Shameek Sinha
University of Texas at Austin, University of Texas at Austin - Department of Marketing and University of Auckland Business School

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5.

A customer portfolio management model that relates company's marketing to its long-term survival

Journal of the Academy of Marketing Science, 49(3), 584-600. DOI: 10.1007/s11747-020-00765-9., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Leigh McAlister and Shameek Sinha
University of Texas at Austin - Department of Marketing and University of Auckland Business School

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Customer portfolio management, Customer mix, Long-term vs. short-term, attracting customers, Company survival