Leigh McAlister

University of Texas at Austin - Department of Marketing

Austin, TX

United States

SCHOLARLY PAPERS

2

DOWNLOADS

217

CITATIONS

0

Scholarly Papers (2)

1.

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Journal of Consumer Psychology, 23, 2 (2013) 165–174,
Number of pages: 10 Posted: 04 Apr 2012 Last Revised: 21 Mar 2013
Fisher College of Business, University of Texas at Austin - Marketing, University of Evansville - School of Business Administration and University of Texas at Austin - Department of Marketing
Downloads 120 (145,474)

Abstract:

recommendations, choice expansion, choice overload, preference development, assortment, consideration sets

2.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 28 (349,325)

Abstract:

Choice Dynamics, Buyer Behavior