Sergio Meza

University of Guelph

Assistant Professor

Guelph, Ontario

Canada

SCHOLARLY PAPERS

6

DOWNLOADS

531

SSRN CITATIONS

8

CROSSREF CITATIONS

2

Scholarly Papers (6)

1.

Do Private Labels Increase Retailer Bargaining Power?

Number of pages: 44 Posted: 09 Feb 2010
Sergio Meza and K. Sudhir
University of Guelph and Yale School of Management
Downloads 293 (127,070)
Citation 12

Abstract:

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bargaining power, store brand, private label, retailer pricing, NEIO, BLP, chanel power, category profit maximization

2.

Structural Models of Demand to Study Consistent Pricing During Sales Promotions

Number of pages: 51 Posted: 24 Aug 2010
Sergio Meza
University of Guelph
Downloads 90 (341,496)

Abstract:

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Structural Models, NEIO, Pricing, Sales Promotion, Sales Promotion Paradox

3.

Does it Pay to Be First? Sequential Locational Choice and Foreclosure

NYU Working Paper No. EC-02-19
Number of pages: 29 Posted: 31 Oct 2008
New York University - Leonard N. Stern School of Business - Department of Economics, affiliation not provided to SSRN and University of Guelph
Downloads 66 (407,807)

Abstract:

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4.

Effect of Income Heterogeneity on Price Response During the Diffusion of Wireless Service in Multiple Markets

Number of pages: 40 Posted: 25 Aug 2010
Sergio Meza and Max Rempel
University of Guelph and affiliation not provided to SSRN
Downloads 48 (473,012)
Citation 1

Abstract:

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Structural Models, NEIO, Nonlinear Pricing, Network Effects, Adoption of New Products

5.

Who's Number One? Asymmetric Production Costs as a Determinant of Quality Rankings

Number of pages: 44 Posted: 30 Apr 2007 Last Revised: 24 Aug 2010
Sergio Meza and Mihkel M. Tombak
University of Guelph and University of Toronto
Downloads 34 (537,374)

Abstract:

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asymmetric costs, vertical differentiation, quality ranking

6.

The Role of Strategic Pricing by Retailers in the Success of Store Brands

Posted: 24 Jun 2004
K. Sudhir and Sergio Meza
Yale School of Management and University of Guelph

Abstract:

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Store brands, retailing, competition, breakfast cereal