Christine Moorman

Duke University - Fuqua School of Business

T. Austin Finch, Sr. Professof of Business Administration

United States

http://www.duke.edu/~moorman

SCHOLARLY PAPERS

8

DOWNLOADS

504

CITATIONS
Rank 27,091

SSRN RANKINGS

Top 27,091

in Total Papers Citations

9

Scholarly Papers (8)

1.

Subjective Knowledge, Search Locations, and Consumer Choice

Journal of Consumer Research, 2005
Number of pages: 25 Posted: 20 Dec 2003
Christine Moorman, Kristin Diehl, David Brinberg and Blair Kidwell
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business, Virginia Polytechnic Institute & State University and Virginia Polytechnic Institute & State University - Department of Marketing
Downloads 279 (86,277)
Citation 6

Abstract:

Subjective Knowledge, Information Search, Choice Behavior, Nutritional Choice,

2.

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

ERIM Report Series Reference No. ERS-2011-008-MKT
Number of pages: 51 Posted: 28 Mar 2011
affiliation not provided to SSRN, Maastricht University - Department of Marketing, Duke University - Fuqua School of Business, Hasselt University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 143 (160,118)

Abstract:

embedded ties, knowledge, business-to-business partnerships, innovation, co-creation, dark side, bright side

3.

The Effect of Standardized Information on Firm Survival and Marketing Strategies

Marketing Science, Vol. 24, pp. 263-274, 2005
Number of pages: 12 Posted: 01 Apr 2007
Christine Moorman, Carl F. Mela and Rex Yuxing Du
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University
Downloads 50 (311,238)
Citation 3

Abstract:

Public Policy, Marketing Strategy, Competitive Strategy , Survival, Information Disclosure

4.

Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733
Posted: 23 Oct 2012
affiliation not provided to SSRN, U.S. Federal Trade Commission - Bureau of Economics, University of Texas at Dallas, Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

Abstract:

nutrition labels, nutrition, taste, firm strategy, public policy, quality information

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Forthcoming
Posted: 24 Jul 2012
Duke University - Fuqua School of Business, Goethe University Frankfurt - Research Center SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

Innovation, timing, stock market, ratchet, revenue, calendar time portfolios

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Vol. 31, No. 6, pp. 934-951, 2012, DOI: 10.1287/mksc.1120.0737
Posted: 29 Jan 2013
Duke University - Fuqua School of Business, Goethe University Frankfurt - Research Center SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

innovation, timing, stock market, ratchet, revenue

6.

Tradeoffs in Marketing Exploitation and Exploration Strategies: The Overlooked Role of Market Orientation

International Journal of Research in Marketing 21 (3), pp. 219-240, 2004
Posted: 08 Apr 2012
Kyriakos Kyriakopoulos and Christine Moorman
ALBA Graduate Business School at The American College of Greece and Duke University - Fuqua School of Business

Abstract:

marketing strategy, market orientation, complementarities, new products

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Marketing Science, Forthcoming
Posted: 29 Oct 2011 Last Revised: 19 Jan 2012
Christine Moorman, Joel C. Huber and Rosellina Ferraro
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

labels, nutrition, taste, firm strategy, public policy, quality information

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Marketing Science, Vol. 31, No. 5, 2012; pp. 717-737; DOI: 10.1287/mksc.1110.0692
Posted: 24 Oct 2012
Christine Moorman, Rosellina Ferraro and Joel Huber
Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

Abstract:

nutrition labels, nutrition, taste, firm strategy, public policy, quality information

8.

Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads

Journal of Marketing, Vol. 55, pp. 32-53, October 1991
Posted: 13 Mar 2007
Deborah J. MacInnis and Christine Moorman
University of Southern California - Marketing Department and Duke University - Fuqua School of Business

Abstract:

Motivation, Brand Information