Christine Moorman

Duke University - Fuqua School of Business

T. Austin Finch, Sr. Professof of Business Administration

United States

http://www.duke.edu/~moorman

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 46,182

SSRN RANKINGS

Top 46,182

in Total Papers Downloads

923

SSRN CITATIONS
Rank 25,168

SSRN RANKINGS

Top 25,168

in Total Papers Citations

7

CROSSREF CITATIONS

22

Scholarly Papers (9)

1.

How Blockchain Will Change Marketing As We Know It

Number of pages: 6 Posted: 12 Oct 2018
Campbell R. Harvey, Christine Moorman and Marc Toledo
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 358 (86,011)

Abstract:

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Martech, Fintech, Blockchain, Distributed Ledger, Social Media, Microtransactions, Machine-to-Machine Payments, Advertising, Incentives, Tailored Pricing

2.

Subjective Knowledge, Search Locations, and Consumer Choice

Journal of Consumer Research, 2005
Number of pages: 25 Posted: 20 Dec 2003
Christine Moorman, Kristin Diehl, David Brinberg and Blair Kidwell
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business, Virginia Polytechnic Institute & State University and Virginia Polytechnic Institute & State University - Department of Marketing
Downloads 307 (101,401)
Citation 7

Abstract:

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Subjective Knowledge, Information Search, Choice Behavior, Nutritional Choice,

3.

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

ERIM Report Series Reference No. ERS-2011-008-MKT
Number of pages: 51 Posted: 28 Mar 2011
affiliation not provided to SSRN, Maastricht University - Department of Marketing, Duke University - Fuqua School of Business, Hasselt University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 197 (158,803)

Abstract:

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embedded ties, knowledge, business-to-business partnerships, innovation, co-creation, dark side, bright side

4.

The Effect of Standardized Information on Firm Survival and Marketing Strategies

Marketing Science, Vol. 24, pp. 263-274, 2005
Number of pages: 12 Posted: 01 Apr 2007
Christine Moorman, Carl F. Mela and Rex Yuxing Du
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University
Downloads 61 (364,527)

Abstract:

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Public Policy, Marketing Strategy, Competitive Strategy , Survival, Information Disclosure

5.

Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733
Posted: 23 Oct 2012
affiliation not provided to SSRN, U.S. Federal Trade Commission - Bureau of Economics, University of Texas at Dallas, Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

Abstract:

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nutrition labels, nutrition, taste, firm strategy, public policy, quality information

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Forthcoming
Posted: 24 Jul 2012
Christine Moorman, Simone Wies, Natalie Mizik and Fredrika Spencer
Duke University - Fuqua School of Business, Leibniz Institute for Financial Research SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

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Innovation, timing, stock market, ratchet, revenue, calendar time portfolios

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Vol. 31, No. 6, pp. 934-951, 2012, DOI: 10.1287/mksc.1120.0737
Posted: 29 Jan 2013
Christine Moorman, Simone Wies, Natalie Mizik and Fredrika Spencer
Duke University - Fuqua School of Business, Leibniz Institute for Financial Research SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

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innovation, timing, stock market, ratchet, revenue

7.

Tradeoffs in Marketing Exploitation and Exploration Strategies: The Overlooked Role of Market Orientation

International Journal of Research in Marketing 21 (3), pp. 219-240, 2004
Posted: 08 Apr 2012
Kyriakos Kyriakopoulos and Christine Moorman
ALBA Graduate Business School at The American College of Greece and Duke University - Fuqua School of Business

Abstract:

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marketing strategy, market orientation, complementarities, new products

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Marketing Science, Forthcoming
Posted: 29 Oct 2011 Last Revised: 19 Jan 2012
Christine Moorman, Joel C. Huber and Rosellina Ferraro
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and University of Maryland - Robert H. Smith School of Business

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labels, nutrition, taste, firm strategy, public policy, quality information

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Marketing Science, Vol. 31, No. 5, 2012; pp. 717-737; DOI: 10.1287/mksc.1110.0692
Posted: 24 Oct 2012
Christine Moorman, Rosellina Ferraro and Joel Huber
Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

Abstract:

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nutrition labels, nutrition, taste, firm strategy, public policy, quality information

9.

Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads

Journal of Marketing, Vol. 55, pp. 32-53, October 1991
Posted: 13 Mar 2007
Deborah J. MacInnis and Christine Moorman
University of Southern California - Marketing Department and Duke University - Fuqua School of Business

Abstract:

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Motivation, Brand Information