Christine Moorman

Duke University - Fuqua School of Business

T. Austin Finch, Sr. Professof of Business Administration

United States

http://www.duke.edu/~moorman

SCHOLARLY PAPERS

8

DOWNLOADS

491

CITATIONS
Rank 25,439

SSRN RANKINGS

Top 25,439

in Total Papers Citations

10

Scholarly Papers (8)

1.

Subjective Knowledge, Search Locations, and Consumer Choice

Journal of Consumer Research, 2005
Number of pages: 25 Posted: 20 Dec 2003
Christine Moorman, Kristin Diehl, David Brinberg and Blair Kidwell
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business, Virginia Polytechnic Institute & State University and Virginia Polytechnic Institute & State University - Department of Marketing
Downloads 279 (82,778)
Citation 7

Abstract:

Subjective Knowledge, Information Search, Choice Behavior, Nutritional Choice,

2.

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

ERIM Report Series Reference No. ERS-2011-008-MKT
Number of pages: 51 Posted: 28 Mar 2011
affiliation not provided to SSRN, Maastricht University - Department of Marketing, Duke University - Fuqua School of Business, Hasselt University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 143 (157,418)

Abstract:

embedded ties, knowledge, business-to-business partnerships, innovation, co-creation, dark side, bright side

3.

The Effect of Standardized Information on Firm Survival and Marketing Strategies

Marketing Science, Vol. 24, pp. 263-274, 2005
Number of pages: 12 Posted: 01 Apr 2007
Christine Moorman, Carl F. Mela and Rex Yuxing Du
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University
Downloads 50 (296,701)
Citation 3

Abstract:

Public Policy, Marketing Strategy, Competitive Strategy , Survival, Information Disclosure

4.

Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733
Posted: 23 Oct 2012
affiliation not provided to SSRN, U.S. Federal Trade Commission - Bureau of Economics, University of Texas at Dallas, Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

Abstract:

nutrition labels, nutrition, taste, firm strategy, public policy, quality information

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Forthcoming
Posted: 24 Jul 2012
Duke University - Fuqua School of Business, Goethe University Frankfurt - Research Center SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

Innovation, timing, stock market, ratchet, revenue, calendar time portfolios

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Vol. 31, No. 6, pp. 934-951, 2012, DOI: 10.1287/mksc.1120.0737
Posted: 29 Jan 2013
Duke University - Fuqua School of Business, Goethe University Frankfurt - Research Center SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

innovation, timing, stock market, ratchet, revenue

6.

Tradeoffs in Marketing Exploitation and Exploration Strategies: The Overlooked Role of Market Orientation

International Journal of Research in Marketing 21 (3), pp. 219-240, 2004
Posted: 08 Apr 2012
Kyriakos Kyriakopoulos and Christine Moorman
ALBA Graduate Business School at The American College of Greece and Duke University - Fuqua School of Business

Abstract:

marketing strategy, market orientation, complementarities, new products

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Marketing Science, Forthcoming
Posted: 29 Oct 2011 Last Revised: 19 Jan 2012
Christine Moorman, Joel C. Huber and Rosellina Ferraro
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

labels, nutrition, taste, firm strategy, public policy, quality information

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Marketing Science, Vol. 31, No. 5, 2012; pp. 717-737; DOI: 10.1287/mksc.1110.0692
Posted: 24 Oct 2012
Christine Moorman, Rosellina Ferraro and Joel Huber
Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

Abstract:

nutrition labels, nutrition, taste, firm strategy, public policy, quality information

8.

Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads

Journal of Marketing, Vol. 55, pp. 32-53, October 1991
Posted: 13 Mar 2007
Deborah J. MacInnis and Christine Moorman
University of Southern California - Marketing Department and Duke University - Fuqua School of Business

Abstract:

Motivation, Brand Information