Anirban Mukhopadhyay

Hong Kong University of Science & Technology (HKUST)

999999

SCHOLARLY PAPERS

17

DOWNLOADS

1,400

SSRN CITATIONS
Rank 19,068

SSRN RANKINGS

Top 19,068

in Total Papers Citations

15

CROSSREF CITATIONS

58

Scholarly Papers (17)

1.

Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects

Journal of Consumer Psychology, Vol. 13, No. 1&2, pp. 161–170, 2003
Number of pages: 10 Posted: 29 Oct 2012
Andrew Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay
University of Texas at Austin, McCombs School of Business, Department of Marketing, McGill University and Hong Kong University of Science & Technology (HKUST)
Downloads 216 (266,312)

Abstract:

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agents, recommendations, extremity, positivity

2.

Indulgence as Self Reward for Prior Shopping Restraint

Journal of Consumer Psychology, Vol. 19, pp. 334-345, 2009
Number of pages: 41 Posted: 16 Nov 2011
Gita Johar and Anirban Mukhopadhyay
Columbia University - Columbia Business School, Marketing and Hong Kong University of Science & Technology (HKUST)
Downloads 182 (311,081)
Citation 1

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Unintended Negative Consequences of Rewards for Student Attendance: Results from a Field Experiment in Indian Classrooms

HKUST IEMS Working Paper No. 2015-22, NYU Wagner Research Paper No. 2607789
Number of pages: 26 Posted: 19 May 2015
Hong Kong University of Science & Technology (HKUST), New York University (NYU) - Robert F. Wagner Graduate School of Public Service, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST)
Downloads 87 (550,724)

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educational economics, incentives, attendance, motivation, experiment

Unintended Negative Consequences of Rewards for Student Attendance: Results from a Field Experiment in Indian Classrooms

NYU Wagner Research Paper No. 2597814
Number of pages: 23 Posted: 24 Apr 2015
Hong Kong University of Science & Technology (HKUST), New York University (NYU) - Robert F. Wagner Graduate School of Public Service, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST)
Downloads 74 (607,857)

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educational economics, incentives, attendance, motivation, experiment

4.

Aquatic Salinization and Mangrove Species in a Changing Climate: Impact in the Indian Sundarbans

World Bank Policy Research Working Paper No. 8532
Number of pages: 23 Posted: 28 Aug 2018
Hong Kong University of Science & Technology (HKUST), World Bank - Policy Research Department, World Bank - Development Research Group (DECRG), Nature Environment & Wildlife Society  and World Bank
Downloads 114 (453,874)

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5.

Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences

Journal of Consumer Research, Vol. 38, April 2012
Number of pages: 14 Posted: 30 Oct 2012
Iris W. Hung and Anirban Mukhopadhyay
National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST)
Downloads 91 (529,951)

Abstract:

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specific emotions, mixed emotions, visual perspectives, advertising

6.

Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children

Journal of Marketing Research, Vol. XLVII, pp. 240–250, April 2010
Number of pages: 11 Posted: 30 Oct 2012
Anirban Mukhopadhyay and Catherine Yeung
Hong Kong University of Science & Technology (HKUST) and National University of Singapore (NUS) - Department of Marketing
Downloads 83 (560,898)
Citation 1

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lay theories, self-control, parenting, consumer socialization, social influences

7.

Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation

Journal of Consumer Research, Vol. 36, No. 2, August 2009
Number of pages: 14 Posted: 30 Oct 2012
Aparna A. Labroo and Anirban Mukhopadhyay
University of Chicago and Hong Kong University of Science & Technology (HKUST)
Downloads 80 (573,437)

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lay theories, implicit theories, emotion, affect regulation, self-regulation

8.

When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption

Journal of Marketing Research, Vol. 47, No. 3, pp. 497-507, June 2010
Number of pages: 11 Posted: 29 Oct 2012
Elaine Chan and Anirban Mukhopadhyay
Tilburg University and Hong Kong University of Science & Technology (HKUST)
Downloads 80 (573,437)

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time preference, choice, discounting, anticipation, hedonic products

9.

Where there is a Will, is there a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions

Journal of Consumer Research, Vol. 31, March 2005
Number of pages: 8 Posted: 30 Oct 2012
Anirban Mukhopadhyay and Gita Johar
Hong Kong University of Science & Technology (HKUST) and Columbia University - Columbia Business School, Marketing
Downloads 74 (599,298)
Citation 2

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lay theories, implicit theories, goals, resolutions, goal-setting

10.

Tempted or Not? - The Effect of Recent Purchase History on Responses to Affective Advertising

Journal of Consumer Research, Vol. 33, March 2007
Number of pages: 9 Posted: 30 Oct 2012
Anirban Mukhopadhyay and Gita Johar
Hong Kong University of Science & Technology (HKUST) and Columbia University - Columbia Business School, Marketing
Downloads 72 (608,402)

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specific emotions, mixed emotions, impulsivity, advertising

11.

What's Not to Like? Preference Asymmetry in the False Consensus Effect

Journal of Consumer Research, Vol. 35, June 2008
Number of pages: 7 Posted: 29 Oct 2012
Andrew Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay
University of Texas at Austin, McCombs School of Business, Department of Marketing, McGill University and Hong Kong University of Science & Technology (HKUST)
Downloads 58 (679,519)

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false consensus, agents, positivity, preferences

12.

Few Ways to Love, But Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation

Journal of Consumer Research, Vol. 33, March 2007
Number of pages: 7 Posted: 29 Oct 2012
Andrew Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay
University of Texas at Austin, McCombs School of Business, Department of Marketing, McGill University and Hong Kong University of Science & Technology (HKUST)
Downloads 53 (708,258)

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preferences, agents, recommendations, word-of-mouth, positivity

13.

Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

Journal of Consumer Research, Vol. 35, December 2008
Number of pages: 14 Posted: 30 Oct 2012
Anirban Mukhopadhyay, Jaideep Sengupta and Suresh Ramanathan
Hong Kong University of Science & Technology (HKUST), Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 50 (726,939)
Citation 1

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self-control, impulsivity, temptations, goal activation

14.

The Dynamics of Goal Revision: A Cybernetic Multiperiod Test-Operate-Test-Adjust-Loop (Total) Model of Self-Regulation

Journal of Consumer Research, Vol. 38, No. 5, pp. 815-832, February 2012
Number of pages: 19 Posted: 29 Oct 2012
Chen Wang and Anirban Mukhopadhyay
University of British Columbia (UBC) and Hong Kong University of Science & Technology (HKUST)
Downloads 36 (825,608)

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goals, motivation, updating, cybernetic model, self-determination

15.

'I Love It' or 'I Hate It'? The Positivity Effect in Stated Preferences for Agent Evaluation

Marketing Letters, Vol. 17, pp. 103–117, 2006
Number of pages: 15 Posted: 29 Oct 2012
Andrew Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay
University of Texas at Austin, McCombs School of Business, Department of Marketing, McGill University and Hong Kong University of Science & Technology (HKUST)
Downloads 26 (911,539)

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agent, preference, similarity, word-of-mouth

16.

Unintended Consequences of Rewards for Student Attendance: Results from a Field Experiment in Indian Classrooms

NBER Working Paper No. w22528
Number of pages: 33 Posted: 22 Aug 2016 Last Revised: 23 Jul 2023
Hong Kong University of Science & Technology (HKUST), New York University (NYU) - Robert F. Wagner Graduate School of Public Service, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST)
Downloads 24 (930,460)
Citation 2

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17.

Getting Consumers to Recycle NOW! Positive Effects of Cuteness in Prosocial Behavior

Wang, Tingting, Anirban Mukhopadhyay and Vanessa M. Patrick (2017), “Getting Consumers to Recycle NOW!: Positive Effects of Cuteness in Prosocial Behavior,” Journal of Public Policy and Marketing, 36(2), 269-283.
Posted: 10 Jun 2020
Vanessa Patrick, Tingting Wang and Anirban Mukhopadhyay
University of Houston - C.T. Bauer College of Business, Sun Yat-sen University (SYSU) and Hong Kong University of Science & Technology (HKUST)

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Kindchenschema Cuteness, Aesthetics, Sustainability, Prosocial Behavior, Motivation