Harikesh Nair

Stanford University - Graduate School of Business

Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

http://faculty-gsb.stanford.edu/nair/index.html

  • Stanford University - Graduate School of Business

    • Email
    • Tel: 650-736-4256
SCHOLARLY PAPERS

25

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Top 2,930

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464

Scholarly Papers (25)

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1.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Dokyun Lee, Kartik Hosanagar and Harikesh Nair
Boston University - Questrom School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 11,219 (997)
Citation 87

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consumer engagement, social media, advertising content, content engineering, marketing communication, large-scale data, natural language processing, machine learning, selection, Facebook, EdgeRank, content engineering, text mining

2.

Marketing Models of Consumer Demand

Downloads 1,435 (28,774)
Citation 3

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Pradeep K. Chintagunta and Harikesh Nair
University of Chicago and Stanford University - Graduate School of Business
Downloads 1,435 (28,273)
Citation 3

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Marketing Models of Consumer Demand

Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Harikesh Nair and Pradeep K. Chintagunta
Stanford University - Graduate School of Business and University of Chicago

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3.

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Number of pages: 49 Posted: 25 Feb 2016 Last Revised: 21 Apr 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 1,290 (33,626)
Citation 8

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native advertising, online advertising, advertising and content, advertising disclosure, field experiment, randomized control trial, search advertising, mobile advertising

4.

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search

Stanford University Graduate School of Business Research Paper No. 16-10
Number of pages: 96 Posted: 25 Jan 2016 Last Revised: 03 Dec 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 1,248 (35,237)
Citation 10

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informative advertising, signaling, field-experiments, restaurants, mobile, paid-search, platforms

5.

Automated Bidding and Budget Optimization for Performance Advertising Campaigns

Number of pages: 42 Posted: 31 Aug 2021 Last Revised: 01 Sep 2021
Tong Geng, Fangzhou Sun, Di Wu, Wei Zhou, Harikesh Nair and Zhangang Lin
JD.com American Technologies Corporation, JD.com American Technologies Corporation, JD.com American Technologies Corporation, LinkedIn, Stanford University - Graduate School of Business and affiliation not provided to SSRN
Downloads 1,161 (39,151)
Citation 5

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Online advertising, performance advertising, automated bidding, real-time bidding, budget allocation, multi touch attribution, e-commerce, randomized controlled trials

6.

A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation

Stanford University Graduate School of Business Research Paper No. 2037, Simon School Working Paper No. FR 09-26
Number of pages: 56 Posted: 18 Sep 2009 Last Revised: 17 Feb 2011
Sanjog Misra and Harikesh Nair
University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 883 (57,602)
Citation 25

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Marketing Implemetation, econometrics, sales force compensation, agency theory, sales force compensation, marketing strategy, market research, dynamic programming, marketing management, market research, stochastic modeling

7.

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Stanford University Graduate School of Business Research Paper No. 1970
Number of pages: 41 Posted: 13 Oct 2006 Last Revised: 30 Jul 2014
Harikesh Nair, Puneet Manchanda, Tulikaa Bhatia and Tulikaa Bhatia
Stanford University - Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and affiliation not provided to SSRNRutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 867 (59,075)
Citation 22

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Social Interactions, Peer effects, Social Multiplier, Contagion, Physician Prescription Behavior, Pharmaceutical Industry

8.

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Stanford University Graduate School of Business Research Paper No. 14-07, Simon Business School Working Paper No. FR 14-04
Number of pages: 47 Posted: 27 Feb 2014 Last Revised: 28 Jun 2017
Harikesh Nair, Sanjog Misra, William Hornbuckle, Ranjan Mishra and Anand Acharya
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business, MGM Resorts International, ESS Analysis and ESS Analysis
Downloads 817 (64,024)
Citation 8

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marketing, promotions, casinos, behavioral targeting, nonrandom targeting, endogeneity, field experiments

9.

Consumption Vouchers during COVID-19: Evidence from E-Commerce

Stanford University Graduate School of Business Research Paper No. 3892, 2020
Number of pages: 57 Posted: 27 Aug 2020 Last Revised: 28 Aug 2021
Di Wu, Harikesh Nair and Tong Geng
JD.com American Technologies Corporation, Stanford University - Graduate School of Business and JD.com American Technologies Corporation
Downloads 801 (65,749)

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COVID-19, Household consumption, Causal Inference, e-commerce, Vouchers, Bootstrap

10.

Advertising as Information for Ranking E-Commerce Search Listings

Stanford University Graduate School of Business Research Paper
Number of pages: 44 Posted: 02 Aug 2021 Last Revised: 31 May 2023
Joonhyuk Yang, Navdeep S. Sahni, Harikesh Nair and Xi Xiong
University of Notre Dame - Mendoza College of Business, Stanford Graduate School of Business, Stanford University - Graduate School of Business and affiliation not provided to SSRN
Downloads 730 (74,331)
Citation 10

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Advertising as information, Search engines, New products, Platform businesses, E-Commerce, Field-experiments

11.

Price Promotions for "Freemium" App Monetization

Stanford University Graduate School of Business Research Paper No. 19-22
Number of pages: 43 Posted: 05 Apr 2019 Last Revised: 19 Mar 2021
Julian Runge, Harikesh Nair and Jonathan Levav
Northwestern University, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 682 (80,974)
Citation 3

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freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments

12.

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Downloads 557 (104,807)
Citation 20

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Number of pages: 38 Posted: 17 Jan 2008 Last Revised: 01 May 2012
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 323 (195,239)
Citation 2

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tied goods, retail competition, dynamic discrete choice models, long-run effects, vertical channels, razor-blade market

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Stanford University Graduate School of Business Research Paper No. 1990
Number of pages: 38 Posted: 25 Apr 2008 Last Revised: 20 May 2009
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 234 (272,517)
Citation 18

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tied goods, retail competition, dynamic discrete choice, durable good replacement, endogenous consumption, long-run effects, vertical channels, razor-blade market

13.

Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the Us Market for Console Video-Games

Stanford University Graduate School of Business Research Paper No. 1947
Number of pages: 51 Posted: 17 Nov 2006
Harikesh Nair
Stanford University - Graduate School of Business
Downloads 502 (119,451)
Citation 59

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Durable-good pricing, forward-looking consumers, Markov-perfect equilibrium, numerical dynamic programming, video-game industry, econometrics, enomic policy, empirical industrial organization, market research, marketing strategy, product management

14.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Downloads 501 (119,451)
Citation 36

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44 Posted: 22 Jul 2003
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 501 (117,975)
Citation 36

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high-technology products, indirect network effects, positive feedback, endogeneity, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Posted: 08 Jan 2004
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

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High-technology products, indirect network effects, positive feedback, endogeneity

15.

Repositioning Dynamics and Pricing Strategy

Journal of Marketing Research, 49(6), 2012
Number of pages: 57 Posted: 15 Feb 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson, Sanjog Misra and Harikesh Nair
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 492 (122,005)
Citation 17

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Retailing, dynamic games, positioning, PROMO, pricing, EDLP, Wal-Mart

16.

Social Ties and User Generated Content: Evidence from an Online Social Network

Downloads 442 (138,891)
Citation 71

Social Ties and User Generated Content: Evidence from an Online Social Network

NET Institute Working Paper No. 09-28
Number of pages: 35 Posted: 08 Dec 2009 Last Revised: 05 Aug 2014
Scott K. Shriver, Harikesh Nair and Reto Hofstetter
affiliation not provided to SSRN, Stanford University - Graduate School of Business and University of St. Gallen (HSG)
Downloads 342 (183,656)
Citation 62

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Marketing, User-Generated Content, Social Networks, Monotone Treatment Response, Monotone Treatment Selection, Monotone Instrumental Variable, Homophily, Endogenous Group Formation, Correlated Unobservables, Endogeneity

Social Ties and User-Generated Content: Evidence from an Online Social Network

Stanford Graduate School of Business Research Paper No. 2083
Number of pages: 36 Posted: 25 Aug 2011
Scott K. Shriver, Harikesh Nair and Reto Hofstetter
affiliation not provided to SSRN, Stanford University - Graduate School of Business and University of St. Gallen (HSG)
Downloads 100 (563,974)
Citation 9

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Marketing, User-Generated Content, Endogeneity, Homophily, Monotone Treatment Response, Social Networks, Correlated Unobservables, Endogenous Group Formation, Monotone Instrumental Variable, Monotone Treatment Selection

17.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 317 (200,848)

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diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

18.

Diffusion and Pricing Over the Product Life Cycle

Stanford University Graduate School of Business Research Paper No. 19-24
Number of pages: 90 Posted: 07 May 2019
Harikesh Nair
Stanford University - Graduate School of Business
Downloads 316 (201,520)
Citation 1

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diffusion, dynamic pricing, durable goods, forward-looking consumers and firms, time consistency, Markov Perfect Equilibrium

19.

Can Open Innovation Survive? Imitation and Return on Originality in Crowdsourcing Creative Work

Stanford University Graduate School of Business Research Paper No. 18-11
Number of pages: 37 Posted: 03 Mar 2018 Last Revised: 14 Jan 2020
Reto Hofstetter, Harikesh Nair and Sanjog Misra
University of St. Gallen (HSG), Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 302 (211,606)
Citation 3

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open innovation, crowdsourcing, imitation, return on originality, image similarity, computer vision, ensemble learning

20.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Nova School of Business and Economics
Downloads 300 (213,064)
Citation 29

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

21.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949
Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008
Harikesh Nair, Jean-Pierre Dubé and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 261 (245,944)
Citation 10

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Discrete/continuous demand, logit demand system, aggregate data, price endogeneity, primary and secondary demand, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

22.

The Role of Randomized Control Trials in Online Demand Generation: Exploratory Evidence from Facebook

Proceedings of the International Conference on Information Systems (ICIS) 2021
Number of pages: 30 Posted: 22 Mar 2021 Last Revised: 27 Apr 2022
Julian Runge and Harikesh Nair
Northwestern University and Stanford University - Graduate School of Business
Downloads 247 (259,921)
Citation 1

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Experimentation, firm learning, online advertising, randomized control trials, exploration-exploitation

23.

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Stanford University Graduate School of Business Research Paper No. 2039 (R)
Number of pages: 39 Posted: 21 Dec 2009 Last Revised: 04 Jun 2011
Wesley R. Hartmann, Harikesh Nair and Sridhar Narayanan
Stanford Graduate School of Business, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 221 (289,495)
Citation 5

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endogeneity, discontinuity, treatment effects, selection, direct-mail, regression, nonparametric identification, targeted marketing, casinos

24.

Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation

Stanford University Graduate School of Business Research Paper No. 14-09, Simon Business School Working Paper No. FR 14-03
Number of pages: 45 Posted: 23 Feb 2014
Øystein Daljord, Sanjog Misra and Harikesh Nair
University of Chicago, Booth School of Business, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 192 (330,281)
Citation 1

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25.

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Downloads 145 (420,945)
Citation 30

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

NET Institute Working Paper No. 11-22
Number of pages: 52 Posted: 24 Nov 2011
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 96 (579,796)
Citation 21

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Contagion, Social Interactions, Installed-base Effects, Homophily, Correlated Unobservables, Diffusion, Product Adoption, Toyota Prius

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Stanford Graduate School of Business Research Paper Series No. 2076
Number of pages: 51 Posted: 21 Mar 2011
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 49 (838,492)
Citation 9

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contagion, diffusion, installed-base effects, social interactions, correlated unobservables, homophily, product adoption, Toyota Prius