Harikesh Nair

Stanford University - Graduate School of Business

Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

http://faculty-gsb.stanford.edu/nair/index.html

  • Stanford University - Graduate School of Business

    • Email
    • Tel: 650-736-4256
SCHOLARLY PAPERS

21

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164

Scholarly Papers (21)

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1.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Dokyun (DK) Lee, Kartik Hosanagar and Harikesh Nair
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 5,968 (1,097)
Citation 8

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consumer engagement, social media, advertising content, content engineering, marketing communication, large-scale data, natural language processing, machine learning, selection, Facebook, EdgeRank, content engineering, text mining

2.

Marketing Models of Consumer Demand

Downloads 1,231 ( 15,691)

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Pradeep K. Chintagunta and Harikesh Nair
University of Chicago and Stanford University - Graduate School of Business
Downloads 1,231 (15,382)
Citation 2

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Marketing Models of Consumer Demand

Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Harikesh Nair and Pradeep K. Chintagunta
Stanford University - Graduate School of Business and University of Chicago

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3.

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Number of pages: 49 Posted: 25 Feb 2016 Last Revised: 21 Apr 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 796 (29,729)
Citation 2

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native advertising, online advertising, advertising and content, advertising disclosure, field experiment, randomized control trial, search advertising, mobile advertising

4.

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Stanford University Graduate School of Business Research Paper No. 1970
Number of pages: 41 Posted: 13 Oct 2006 Last Revised: 30 Jul 2014
Harikesh Nair, Puneet Manchanda and Tulikaa Bhatia
Stanford University - Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 762 (31,599)
Citation 13

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Social Interactions, Peer effects, Social Multiplier, Contagion, Physician Prescription Behavior, Pharmaceutical Industry

5.

A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation

Stanford University Graduate School of Business Research Paper No. 2037, Simon School Working Paper No. FR 09-26
Number of pages: 56 Posted: 18 Sep 2009 Last Revised: 17 Feb 2011
Sanjog Misra and Harikesh Nair
University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 678 (37,042)
Citation 5

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Marketing Implemetation, econometrics, sales force compensation, agency theory, sales force compensation, marketing strategy, market research, dynamic programming, marketing management, market research, stochastic modeling

6.

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search

Stanford University Graduate School of Business Research Paper No. 16-10
Number of pages: 96 Posted: 25 Jan 2016 Last Revised: 03 Dec 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 662 (38,176)
Citation 6

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informative advertising, signaling, field-experiments, restaurants, mobile, paid-search, platforms

7.

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Stanford University Graduate School of Business Research Paper No. 14-07, Simon Business School Working Paper No. FR 14-04
Number of pages: 47 Posted: 27 Feb 2014 Last Revised: 28 Jun 2017
Harikesh Nair, Sanjog Misra, William Hornbuckle, Ranjan Mishra and Anand Acharya
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business, MGM Resorts International, ESS Analysis and ESS Analysis
Downloads 599 (43,659)

Abstract:

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marketing, promotions, casinos, behavioral targeting, nonrandom targeting, endogeneity, field experiments

8.

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Downloads 431 ( 66,053)
Citation 11

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Number of pages: 38 Posted: 17 Jan 2008 Last Revised: 01 May 2012
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 246 (122,842)
Citation 2

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tied goods, retail competition, dynamic discrete choice models, long-run effects, vertical channels, razor-blade market

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Stanford University Graduate School of Business Research Paper No. 1990
Number of pages: 38 Posted: 25 Apr 2008 Last Revised: 20 May 2009
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 185 (161,992)
Citation 6

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tied goods, retail competition, dynamic discrete choice, durable good replacement, endogenous consumption, long-run effects, vertical channels, razor-blade market

9.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Downloads 400 ( 72,246)
Citation 7

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44 Posted: 22 Jul 2003
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 400 (71,580)
Citation 7

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high-technology products, indirect network effects, positive feedback, endogeneity, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitative Marketing and Economics, Forthcoming
Posted: 08 Jan 2004
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

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High-technology products, indirect network effects, positive feedback, endogeneity

10.

Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the Us Market for Console Video-Games

Stanford University Graduate School of Business Research Paper No. 1947
Number of pages: 51 Posted: 17 Nov 2006
Harikesh Nair
Stanford University - Graduate School of Business
Downloads 345 (85,808)
Citation 6

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Durable-good pricing, forward-looking consumers, Markov-perfect equilibrium, numerical dynamic programming, video-game industry, econometrics, enomic policy, empirical industrial organization, market research, marketing strategy, product management

11.

Repositioning Dynamics and Pricing Strategy

Journal of Marketing Research, 49(6), 2012
Number of pages: 57 Posted: 15 Feb 2011 Last Revised: 12 Oct 2012
Paul B. Ellickson, Sanjog Misra and Harikesh Nair
University of Rochester - Simon Business School, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 313 (95,602)
Citation 5

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Retailing, dynamic games, positioning, PROMO, pricing, EDLP, Wal-Mart

12.

Social Ties and User Generated Content: Evidence from an Online Social Network

Downloads 290 (103,894)
Citation 35

Social Ties and User Generated Content: Evidence from an Online Social Network

NET Institute Working Paper No. 09-28
Number of pages: 35 Posted: 08 Dec 2009 Last Revised: 05 Aug 2014
Scott K. Shriver, Harikesh Nair and Reto Hofstetter
affiliation not provided to SSRN, Stanford University - Graduate School of Business and University of Lucerne - Faculty of Economics and Management
Downloads 217 (139,302)
Citation 16

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Marketing, User-Generated Content, Social Networks, Monotone Treatment Response, Monotone Treatment Selection, Monotone Instrumental Variable, Homophily, Endogenous Group Formation, Correlated Unobservables, Endogeneity

Social Ties and User-Generated Content: Evidence from an Online Social Network

Stanford Graduate School of Business Research Paper No. 2083
Number of pages: 36 Posted: 25 Aug 2011
Scott K. Shriver, Harikesh Nair and Reto Hofstetter
affiliation not provided to SSRN, Stanford University - Graduate School of Business and University of Lucerne - Faculty of Economics and Management
Downloads 73 (323,218)

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Marketing, User-Generated Content, Endogeneity, Homophily, Monotone Treatment Response, Social Networks, Correlated Unobservables, Endogenous Group Formation, Monotone Instrumental Variable, Monotone Treatment Selection

13.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 249 (121,878)

Abstract:

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diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

14.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949
Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008
Harikesh Nair, Jean-Pierre Dubé and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 204 (148,052)
Citation 1

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Discrete/continuous demand, logit demand system, aggregate data, price endogeneity, primary and secondary demand, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

15.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 183 (163,631)
Citation 7

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

16.

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Stanford University Graduate School of Business Research Paper No. 2039 (R)
Number of pages: 39 Posted: 21 Dec 2009 Last Revised: 04 Jun 2011
Wesley R. Hartmann, Harikesh Nair and Sridhar Narayanan
Stanford Graduate School of Business, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 163 (181,064)
Citation 1

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endogeneity, discontinuity, treatment effects, selection, direct-mail, regression, nonparametric identification, targeted marketing, casinos

17.

Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation

Stanford University Graduate School of Business Research Paper No. 14-09, Simon Business School Working Paper No. FR 14-03
Number of pages: 45 Posted: 23 Feb 2014
Øystein Daljord, Sanjog Misra and Harikesh Nair
University of Chicago, Booth School of Business, University of Chicago - Booth School of Business and Stanford University - Graduate School of Business
Downloads 128 (220,603)
Citation 1

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18.

Diffusion and Pricing Over the Product Life Cycle

Stanford University Graduate School of Business Research Paper No. 19-24
Number of pages: 90 Posted: 07 May 2019
Harikesh Nair
Stanford University - Graduate School of Business
Downloads 73 (319,769)

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diffusion, dynamic pricing, durable goods, forward-looking consumers and firms, time consistency, Markov Perfect Equilibrium

19.

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Downloads 73 (319,769)
Citation 14

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

NET Institute Working Paper No. 11-22
Number of pages: 52 Posted: 24 Nov 2011
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 48 (399,752)
Citation 6

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Contagion, Social Interactions, Installed-base Effects, Homophily, Correlated Unobservables, Diffusion, Product Adoption, Toyota Prius

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Stanford Graduate School of Business Research Paper Series No. 2076
Number of pages: 51 Posted: 21 Mar 2011
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 25 (505,048)
Citation 2

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contagion, diffusion, installed-base effects, social interactions, correlated unobservables, homophily, product adoption, Toyota Prius

20.

Price Promotions in 'Freemium' Settings

Stanford University Graduate School of Business Research Paper No. 19-22
Number of pages: 32 Posted: 05 Apr 2019
Julian Runge, Harikesh Nair and Jonathan Levav
Humboldt University of Berlin - School of Business and Economics, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 64 (343,184)

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freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments

21.

A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform

Stanford University Graduate School of Business Research Paper No. 18-11
Posted: 03 Mar 2018 Last Revised: 29 May 2019
Reto Hofstetter, Harikesh Nair and Sanjog Misra
University of Lucerne - Faculty of Economics and Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business

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Crowdsourcing, Image Comparison Algorithms, Computer Vision, Imitation, Innovation Con- Tests, Platforms, Learning