Sridhar Narayanan

Stanford Graduate School of Business

Assistant Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

http://https://gsbapps.stanford.edu/facultybios/bio.asp?ID=409

SCHOLARLY PAPERS

9

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CITATIONS
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27

Scholarly Papers (9)

1.

The Informative versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market

Number of pages: 47 Posted: 26 Nov 2003
Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 1,040 (14,201)

Abstract:

Marketing Communication, Detailing, Learning Models, Discrete Choice Models, Structural Models, Generalized Method of Moments, Pharmaceutical Industry, Antihistamines

2.

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Number of pages: 43 Posted: 12 Oct 2006
Sridhar Narayanan and Puneet Manchanda
Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 637 (30,740)
Citation 18

Abstract:

Resource Allocation, Pharmaceutical Markets, Learning Models, Markov Chain Monte Carlo Methods

3.

An Empirical Analysis of Individual Level Casino Gambling Behavior

Stanford University Graduate School of Business Research Paper No. 2003 (R1)
Number of pages: 51 Posted: 22 Oct 2008 Last Revised: 09 Jan 2012
Sridhar Narayanan and Puneet Manchanda
Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 558 (35,805)

Abstract:

addiction, gambling behavior, selection models, casino gaming and gambling, Hierarchical Bayes Methods, slots

4.

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Stanford University Graduate School of Business Research Paper No. 2039 (R)
Number of pages: 39 Posted: 21 Dec 2009 Last Revised: 04 Jun 2011
Wesley R. Hartmann, Harikesh Nair and Sridhar Narayanan
Stanford University - Graduate School of Business, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 151 (152,623)
Citation 4

Abstract:

endogeneity, discontinuity, treatment effects, selection, direct-mail, regression, nonparametric identification, targeted marketing, casinos

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

NET Institute Working Paper No. 11-22
Number of pages: 52 Posted: 24 Nov 2011
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 44 (339,052)
Citation 3

Abstract:

Contagion, Social Interactions, Installed-base Effects, Homophily, Correlated Unobservables, Diffusion, Product Adoption, Toyota Prius

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Stanford Graduate School of Business Research Paper Series No. 2076
Number of pages: 51 Posted: 21 Mar 2011
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 24 (421,491)
Citation 3

Abstract:

contagion, diffusion, installed-base effects, social interactions, correlated unobservables, homophily, product adoption, Toyota Prius

6.

Bayesian Estimation of Discrete Games of Complete Information

Stanford Graduate School of Business Research Paper No. 2079
Number of pages: 57 Posted: 01 Jun 2011
Sridhar Narayanan
Stanford Graduate School of Business
Downloads 49 (304,511)
Citation 2

Abstract:

Discrete Games, Markov Chain Monte Carlo Methods, Reversible Jump Algorithm, Bayesian Estimation, Multiple Equilibria

7.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Stanford University Graduate School of Business Research Paper No. 16-47
Number of pages: 64 Posted: 17 Oct 2016
Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam
Stanford Graduate School of Business, Stanford Graduate School of Business and Santa Clara University
Downloads 0 (143,749)

Abstract:

Internet marketing; Online advertising; Field experiment; Timing of ads

8.

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Journal of Marketing, Vol. 68, October 2004
Posted: 05 Jun 2011
Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

Abstract:

Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry

9.

The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service

Quantitative Marketing and Economics, Vol. 5, No. 1, 2007
Posted: 04 Jun 2011
Stanford Graduate School of Business, University of Chicago and University of Texas at Austin

Abstract:

Self-Selection, Uncertainty, Value of Information, Discrete/Continuous Models, Learning Models, Telecommunications, Optional Calling Plans