Sridhar Narayanan

Stanford Graduate School of Business

Assistant Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

http://https://gsbapps.stanford.edu/facultybios/bio.asp?ID=409

SCHOLARLY PAPERS

11

DOWNLOADS
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3,437

SSRN CITATIONS
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SSRN RANKINGS

Top 10,660

in Total Papers Citations

86

CROSSREF CITATIONS

17

Scholarly Papers (11)

1.

The Informative Versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market

Number of pages: 47 Posted: 26 Nov 2003
Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 1,184 (18,523)
Citation 38

Abstract:

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Marketing Communication, Detailing, Learning Models, Discrete Choice Models, Structural Models, Generalized Method of Moments, Pharmaceutical Industry, Antihistamines

2.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Stanford University Graduate School of Business Research Paper No. 16-47
Number of pages: 50 Posted: 17 Oct 2016 Last Revised: 10 Apr 2018
Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam
Stanford Graduate School of Business, Stanford Graduate School of Business and Santa Clara University
Downloads 672 (41,439)
Citation 7

Abstract:

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Internet marketing; Online advertising; Field experiment; Timing of ads

3.

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Number of pages: 43 Posted: 12 Oct 2006
Sridhar Narayanan and Puneet Manchanda
Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 666 (41,958)
Citation 15

Abstract:

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Resource Allocation, Pharmaceutical Markets, Learning Models, Markov Chain Monte Carlo Methods

4.

An Empirical Analysis of Individual Level Casino Gambling Behavior

Stanford University Graduate School of Business Research Paper No. 2003 (R1)
Number of pages: 51 Posted: 22 Oct 2008 Last Revised: 09 Jan 2012
Sridhar Narayanan and Puneet Manchanda
Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 614 (46,712)
Citation 7

Abstract:

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addiction, gambling behavior, selection models, casino gaming and gambling, Hierarchical Bayes Methods, slots

5.

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Stanford University Graduate School of Business Research Paper No. 2039 (R)
Number of pages: 39 Posted: 21 Dec 2009 Last Revised: 04 Jun 2011
Wesley R. Hartmann, Harikesh Nair and Sridhar Narayanan
Stanford Graduate School of Business, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 166 (194,665)
Citation 4

Abstract:

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endogeneity, discontinuity, treatment effects, selection, direct-mail, regression, nonparametric identification, targeted marketing, casinos

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

NET Institute Working Paper No. 11-22
Number of pages: 52 Posted: 24 Nov 2011
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 50 (426,315)
Citation 17

Abstract:

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Contagion, Social Interactions, Installed-base Effects, Homophily, Correlated Unobservables, Diffusion, Product Adoption, Toyota Prius

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Stanford Graduate School of Business Research Paper Series No. 2076
Number of pages: 51 Posted: 21 Mar 2011
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 27 (535,546)
Citation 3

Abstract:

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contagion, diffusion, installed-base effects, social interactions, correlated unobservables, homophily, product adoption, Toyota Prius

7.

Bayesian Estimation of Discrete Games of Complete Information

Stanford Graduate School of Business Research Paper No. 2079
Number of pages: 57 Posted: 01 Jun 2011
Sridhar Narayanan
Stanford Graduate School of Business
Downloads 58 (391,734)
Citation 2

Abstract:

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Discrete Games, Markov Chain Monte Carlo Methods, Reversible Jump Algorithm, Bayesian Estimation, Multiple Equilibria

8.

Inefficiencies in Digital Advertising Markets

Journal of Marketing, Forthcoming
Posted: 30 Sep 2019 Last Revised: 05 May 2020
Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, University of California, Berkeley - Haas School of Business, Stanford Graduate School of Business, Yale School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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Advertising, Antitrust, Digitalization, Inefficiencies, Markets

9.

The Impact of Mobile App Failures on Online and Offline Purchases

Mays Business School Research Paper No. 3144434
Posted: 20 Mar 2018 Last Revised: 06 Jan 2019
Unnati Narang, Venkatesh Shankar and Sridhar Narayanan
Texas A&M University - Mays Business School, Texas A&M University - Mays Business School and Stanford Graduate School of Business

Abstract:

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service failure, mobile marketing, mobile app, retailing, omnichannel, difference-in- differences, natural experiment

10.

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Journal of Marketing, Vol. 68, October 2004
Posted: 05 Jun 2011
Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

Abstract:

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Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry

11.

The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service

Quantitative Marketing and Economics, Vol. 5, No. 1, 2007
Posted: 04 Jun 2011
Stanford Graduate School of Business, University of Chicago and University of Texas at Austin

Abstract:

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Self-Selection, Uncertainty, Value of Information, Discrete/Continuous Models, Learning Models, Telecommunications, Optional Calling Plans