Young-Hoon Park

Cornell University - Samuel Curtis Johnson Graduate School of Management

Ithaca, NY 14853-6201

United States

SCHOLARLY PAPERS

15

DOWNLOADS
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Top 15,690

in Total Papers Downloads

3,029

CITATIONS
Rank 9,002

SSRN RANKINGS

Top 9,002

in Total Papers Citations

88

Scholarly Papers (15)

1.

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Johnson School Research Paper Series No. 24-2012
Number of pages: 34 Posted: 10 Oct 2012 Last Revised: 12 Mar 2013
Kinshuk Jerath, Liye Ma and Young-Hoon Park
Columbia University - Columbia Business School, Carnegie Mellon University - David A. Tepper School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 563 (47,376)
Citation 1

Abstract:

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Sponsored search advertising, organic search listings, consumer click behavior, keyword popularity

2.

A 'Position Paradox' in Sponsored Search Auctions

Johnson School Research Paper Series No. 36-09
Number of pages: 45 Posted: 01 Sep 2009 Last Revised: 15 Oct 2010
Kinshuk Jerath, Liye Ma, Young-Hoon Park and Kannan Srinivasan
Columbia University - Columbia Business School, Carnegie Mellon University - David A. Tepper School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 515 (52,985)
Citation 4

Abstract:

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sponsored search advertising, search cost, vertical differentiation, bidding strategy, pay-per-impression, pay-per-click

3.

Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value

Johnson School Research Paper Series No. 03-06, Marketing Science, Forthcoming
Number of pages: 37 Posted: 05 May 2006
Teck Ho, Young-Hoon Park and Yong-Pin Zhou
University of California, Berkeley - Haas School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Washington Business School
Downloads 411 (70,031)

Abstract:

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Customer Satisfaction, Customer Value Analysis, Hidden Markov Model, Non-stationarity, Stochastic Processes

4.

Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising

Johnson School Research Paper Series No. 45-09
Number of pages: 48 Posted: 21 Dec 2009 Last Revised: 10 Oct 2014
Tat Y. Chan and Young-Hoon Park
Washington University in St. Louis - John M. Olin Business School and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 371 (78,897)
Citation 6

Abstract:

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Search advertising, Advertiser value, Advertising competition, Impressions, Clicks, Terminal clicks, Moment inequality

5.

Willingness to Pay and Competition in Online Auctions

Journal of Marketing Research, Forthcoming, Johnson School Research Paper No. 04-06
Number of pages: 32 Posted: 05 May 2006
Tat Y. Chan, Vrinda Kadiyali and Young-Hoon Park
Washington University in St. Louis - John M. Olin Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 323 (92,405)

Abstract:

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6.

PIE: A Holistic Preference Concept and Measurement Model

Johnson School Research Paper Series No. 33-2010
Number of pages: 49 Posted: 16 Sep 2010 Last Revised: 27 Dec 2013
Hye-jin Kim, Young-Hoon Park, Eric Bradlow and Min Ding
Korea Advanced Institute of Science and Technology (KAIST), Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Pennsylvania - Marketing Department and Pennsylvania State University - Department of Marketing
Downloads 197 (152,989)

Abstract:

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preference measurement, conjoint analysis, incentive alignment, mechanism design, new products

7.

An Integrated Model for Whether, Who, When, and How Much in Internet Auctions

Journal of Marketing Research, November 2005
Number of pages: 38 Posted: 14 Jun 2005
Young-Hoon Park and Eric Bradlow
Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Pennsylvania - Marketing Department
Downloads 186 (161,309)

Abstract:

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Bayesian inference, bidding behavior, probability model

8.

What Are Your Customers Still Doing? A Bivariate Generalization of the Latent Attrition Framework

Johnson School Research Paper Series No. 21-2011
Number of pages: 39 Posted: 18 Aug 2010 Last Revised: 14 Apr 2011
David A. Schweidel, Young-Hoon Park and Zainab Jamal
McDonough School of Business, Georgetown University, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 140 (205,517)

Abstract:

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Duration model, copula, customer base analysis

9.

Generalizing Latent Attrition Models for Multi-Activity Customer Base Analysis

Number of pages: 36 Posted: 21 May 2013
David A. Schweidel, Young-Hoon Park and Zainab Jamal
McDonough School of Business, Georgetown University, Cornell University - Samuel Curtis Johnson Graduate School of Management and HP Labs
Downloads 137 (209,170)

Abstract:

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customer base analysis, Latent Changepoint Model, Multivariate Choice Model

10.

Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record Breaking Model

Johnson School Research Paper No. 02-06, Marketing Science, Forthcoming
Number of pages: 33 Posted: 04 May 2006
Eric Bradlow and Young-Hoon Park
University of Pennsylvania - Marketing Department and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 115 (239,069)

Abstract:

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Latent bidders, Bidding dynamics, Record breaking events, Bayesian inference, Data augmentation

11.

The Impact of Coupons on the Visit-to-Purchase Funnel: Theory and Empirical Evidence

Number of pages: 47 Posted: 13 Jul 2018 Last Revised: 28 May 2019
Arun Gopalakrishnan and Young-Hoon Park
Rice University - Jones Graduate School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 62 (348,946)

Abstract:

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Promotion, Couponing, Customer heterogeneity, Consumer search, Visit-to-purchase funnel, Field experiment

12.

Competition Between Auctions

Marketing Letters, Vol. 19, Nos. 3-4, pp. 431-448, 2008
Number of pages: 18 Posted: 14 Apr 2009 Last Revised: 19 Nov 2017
University of Texas at Dallas - Naveen Jindal School of Management, University of Queensland - Business School, Federal Communications Commission (FCC), Georgia State University - Department of Economics, New York University (NYU) - Department of Marketing, University of Maryland - Decision and Information Technologies Department, Emory University - Department of Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management and Rutgers University, Piscataway
Downloads 9 (585,136)
Citation 4

Abstract:

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auctions, bidding, competition, auction formats, auction houses

13.

A Multi-Category Customer Base Analysis

International Journal of Research in Marketing, 31 (3), 266-279 (2014)
Posted: 16 Apr 2013 Last Revised: 06 Aug 2015
Chang Hee Park, Young-Hoon Park and David A. Schweidel
Binghamton University, SUNY, Cornell University - Samuel Curtis Johnson Graduate School of Management and McDonough School of Business, Georgetown University

Abstract:

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Customer base analysis, Timing models, Multi-category choice models, Latent space models, Bayesian estimation

14.

Investigating Purchase Conversion by Uncovering Online Visit Patterns

Marketing Science, 35 (6), 894-914, 2016
Posted: 03 Oct 2010 Last Revised: 12 Apr 2017
Chang Hee Park and Young-Hoon Park
Binghamton University, SUNY and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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Online shopping behavior, Timing models, Changepoint models, Pattern analysis, Bayesian estimation

Asymmetric Consumer Learning and Inventory Competition

Management Science, Forthcoming, Johnson School Research Paper No. 01-06
Posted: 04 May 2006
Vishal Gaur and Young-Hoon Park
Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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Asymmetric Consumer Learning, Customer Satisfaction, Inventory Competition, Retail Operations

Asymmetric Consumer Learning and Inventory Competition

NYU Working Paper No. OM-2005-05
Posted: 31 Oct 2008
Vishal Gaur and Young-Hoon Park
Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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Asymmetric Consumer Learning, Customer Satisfaction, Inventory Competition, Retail Operations