S. Puntoni

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

SCHOLARLY PAPERS

11

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14

Scholarly Papers (11)

1.

Polysemy in Advertising

ERIM Report Series Reference No. ERS-2006-043-MKT, Journal of Advertising, Forthcoming
Number of pages: 39 Posted: 23 Dec 2006
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Rochester Institute of Technology and London Business School
Downloads 999 (21,349)

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Advertising, Polysemy, Semiotics

2.

“Emotional” Versus “Emotioneel”: Advertising Language and Emotional Appraisal

ERIM Report Series Reference No. ERS-2006-066-MKT, Journal of Consumer Research, Vol. 35, pp. 1012-25, April 2009
Number of pages: 41 Posted: 16 Jan 2007
S. Puntoni
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 261 (115,451)

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Advertising, Bilinguals, Psycholinguistic research

3.

When and Why We Forget to Buy

Journal of Consumer Psychology (Forthcoming)
Number of pages: 18 Posted: 19 Oct 2015 Last Revised: 20 Nov 2015
Catholic University of Portugal, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Sydney Business School
Downloads 126 (221,914)

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Memory; Metamemory; Consideration sets; Shopping lists; Memory-based search; Stimulus-based search

Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making

Marketing Letters, 25(3), 281-291, 2014
Number of pages: 20 Posted: 18 Feb 2016
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management, Yale School of Management, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Northwestern University
Downloads 64 (345,404)

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personal identity, social identity, decision-making

Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making

Marketing Letters, Vol. 25, No. 3, pp. 281-291, 2014
Number of pages: 11 Posted: 16 Sep 2015
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management, Yale School of Management, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Northwestern University
Downloads 56 (369,734)
Citation 2

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5.

Categorization by Groups

ERIM Report Series Reference No. ERS-2006-044-MKT
Number of pages: 32 Posted: 23 Dec 2006
Georgetown University, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and London Business School - Department of Marketing
Downloads 114 (239,033)

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Decision-making, Categorization, Group and Individual Categorization

6.

Gender Identity Salience and Perceived Vulnerability to Breast Cancer

ERIM Report Series Reference No. ERS-2008-063-MKT
Number of pages: 29 Posted: 03 Nov 2008
INSEAD - Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and London Business School - Department of Marketing
Downloads 97 (267,162)
Citation 3

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gender identity salience, breast cancer vulnerability, awareness campaigns

7.

Identity-Based Consumer Behavior

Katholieke Universiteit Leuven: Faculty of Business and Economics OR 1201
Number of pages: 53 Posted: 17 Nov 2012
University of Pennsylvania - Department of Marketing, University of Washington - Michael G. Foster School of Business, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 63 (343,774)
Citation 13

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identity, consumer behavior

8.

Advertising-Induced Embarrassment

ERIM Report Series Reference No. ERS-2013-003-MKT
Number of pages: 39 Posted: 16 Apr 2013
S. Puntoni, Ilona de Hooge and Willem Verbeke
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 54 (370,570)

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advertising, social identity, embarrassment, self-conscious emotions

9.

The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability

Sweldens, S., Puntoni, P., Paolacci, G., Vissers, M. (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124(2), 229-244.
Number of pages: 63 Posted: 07 May 2014
INSEAD - Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University - Rotterdam School of Management and Dutch Tax and Customs Administration
Downloads 24 (492,428)

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comparative optimism, social undesirability, impression management, unrealistic optimism, meta-analysis

10.

Executive Summary: Making Cancer Detection Compelling

Business Strategy Review, Vol. 22, Issue 4, pp. 72-72, 2011
Number of pages: 1 Posted: 26 Nov 2011
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), affiliation not provided to SSRN and London Business School - Department of Marketing
Downloads 2 (630,845)
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11.

The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions

ERIM Report Series Reference No. ERS-2013-010-MKT
Posted: 24 Jul 2013
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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advertising, ethnicity, identity, minority targeting