S. Puntoni

University of Pennsylvania - The Wharton School

SCHOLARLY PAPERS

11

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SSRN CITATIONS
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Top 38,824

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18

CROSSREF CITATIONS

6

Scholarly Papers (11)

1.

Polysemy in Advertising

ERIM Report Series Reference No. ERS-2006-043-MKT, Journal of Advertising, Forthcoming
Number of pages: 39 Posted: 23 Dec 2006
University of Pennsylvania - The Wharton School, Rochester Institute of Technology and London Business School
Downloads 1,709 (19,285)

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Advertising, Polysemy, Semiotics

2.

“Emotional” Versus “Emotioneel”: Advertising Language and Emotional Appraisal

ERIM Report Series Reference No. ERS-2006-066-MKT, Journal of Consumer Research, Vol. 35, pp. 1012-25, April 2009
Number of pages: 41 Posted: 16 Jan 2007
S. Puntoni
University of Pennsylvania - The Wharton School
Downloads 319 (175,126)

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Advertising, Bilinguals, Psycholinguistic research

3.

Chatbots and Mental Health: Insights into the Safety of Generative AI

Harvard Business School Marketing Unit Working Paper No. 23-011, Harvard Business School Research Paper No. 23-011
Number of pages: 29 Posted: 12 Sep 2022 Last Revised: 31 Jul 2023
Harvard University - Business School (HBS), Bilkent University, Bilkent University and University of Pennsylvania - The Wharton School
Downloads 299 (187,454)

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Autonomy, Artificial Intelligence, Chatbots, New Technology, Brand Crises, Ethics, Mental Health, AI and Machine Learning, Well-being, Health, Applications and Software

Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making

Marketing Letters, Vol. 25, No. 3, pp. 281-291, 2014
Number of pages: 11 Posted: 16 Sep 2015
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management, Yale School of Management, University of Pennsylvania - The Wharton School and Northwestern University
Downloads 109 (457,969)
Citation 1

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Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making

Marketing Letters, 25(3), 281-291, 2014
Number of pages: 20 Posted: 18 Feb 2016
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management, Yale School of Management, University of Pennsylvania - The Wharton School and Northwestern University
Downloads 92 (515,441)

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personal identity, social identity, decision-making

5.

Identity-Based Consumer Behavior

Katholieke Universiteit Leuven: Faculty of Business and Economics OR 1201
Number of pages: 53 Posted: 17 Nov 2012
University of Pennsylvania - Department of Marketing, University of Washington - Michael G. Foster School of Business, University of Pennsylvania - The Wharton School and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 185 (297,691)
Citation 8

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identity, consumer behavior

6.

When and Why We Forget to Buy

Journal of Consumer Psychology (Forthcoming)
Number of pages: 18 Posted: 19 Oct 2015 Last Revised: 20 Nov 2015
Catholic University of Portugal, University of Pennsylvania - The Wharton School, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Sydney Business School
Downloads 167 (325,717)

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Memory; Metamemory; Consideration sets; Shopping lists; Memory-based search; Stimulus-based search

7.

Gender Identity Salience and Perceived Vulnerability to Breast Cancer

ERIM Report Series Reference No. ERS-2008-063-MKT
Number of pages: 29 Posted: 03 Nov 2008
INSEAD - Marketing, University of Pennsylvania - The Wharton School and London Business School - Department of Marketing
Downloads 139 (378,765)

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gender identity salience, breast cancer vulnerability, awareness campaigns

8.

Categorization by Groups

ERIM Report Series Reference No. ERS-2006-044-MKT
Number of pages: 32 Posted: 23 Dec 2006
Georgetown University - McDonough School of Business, University of Pennsylvania - The Wharton School and London Business School - Department of Marketing
Downloads 132 (394,339)

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Decision-making, Categorization, Group and Individual Categorization

9.

Advertising-Induced Embarrassment

ERIM Report Series Reference No. ERS-2013-003-MKT
Number of pages: 39 Posted: 16 Apr 2013
S. Puntoni, Ilona de Hooge and Willem Verbeke
University of Pennsylvania - The Wharton School, Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 100 (484,015)

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advertising, social identity, embarrassment, self-conscious emotions

10.

The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability

Sweldens, S., Puntoni, P., Paolacci, G., Vissers, M. (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124(2), 229-244.
Number of pages: 63 Posted: 07 May 2014
INSEAD - Marketing, University of Pennsylvania - The Wharton School, Erasmus University - Rotterdam School of Management and Dutch Tax and Customs Administration
Downloads 47 (725,499)

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comparative optimism, social undesirability, impression management, unrealistic optimism, meta-analysis

11.

The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions

ERIM Report Series Reference No. ERS-2013-010-MKT
Posted: 24 Jul 2013
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - The Wharton School, University of Pennsylvania - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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advertising, ethnicity, identity, minority targeting