Author Page for Werner J. Reinartz

An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

INSEAD Working Paper No. 2009/44/MKT

Number of pages: 51 Posted: 28 Aug 2009

Werner J. Reinartz, Werner J. Reinartz, Michael Haenlein and Jörg Henseler

University of CologneUniversity of Cologne, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen

Downloads 858 (60,562)

Citation 22

Abstract:

2.

The Impact of Digital Transformation on the Retailing Value Chain

Forthcoming in International Journal of Research in Marketing

Number of pages: 49 Posted: 28 Dec 2018

Werner J. Reinartz, Werner J. Reinartz, Nico Wiegand and Monika Imschloss

University of CologneUniversity of Cologne, VU Amsterdam and University of Cologne

Downloads 626 (91,634)

Citation 4

Abstract:

3.

Price Differentiation and Dispersion in Retailing

Price Differentiation and Dispersion in Retailing, Selected Publications of the IFH-Förderer, Volume 6; ISBN: 978-3-935546-82-9

Number of pages: 20 Posted: 06 Nov 2018

Werner J. Reinartz, Werner J. Reinartz, Justus Haucap, Justus Haucap, Nico Wiegand and Matthias Hunold

University of CologneUniversity of Cologne, German Institute for Economic Research (DIW Berlin)Heinrich Heine University Dusseldorf - Department of Economics, VU Amsterdam and ZEW – Leibniz Centre for European Economic Research

Downloads 241 (269,631)

Abstract:

4.

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J., When and Why Do Customer Solutions Pay Off in Business Markets? Journal of the Academy of Marketing Science, Forthcoming

Number of pages: 51 Posted: 15 Mar 2017 Last Revised: 03 May 2017

Stefan Worm, Sundar G. Bharadwaj, Wolfgang Ulaga, Werner J. Reinartz and Werner J. Reinartz

BI Norwegian Business School, University of Georgia--Terry School of Business, Arizona State University (ASU) and University of CologneUniversity of Cologne

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Citation 12

Abstract:

5.

Selling, General, and Administrative Expense (SGA)-Based Metrics in Marketing: Conceptual and Measurement Challenges

Ptok, Annette, Rupinder P. Jindal, and Werner Reinartz (2018), “Selling, General, and Administrative expense (SGA)-Based Metrics in Marketing: Conceptual and Measurement Challenges,” Journal of the Academy of Marketing Science, Forthcoming

Number of pages: 71 Posted: 24 May 2018 Last Revised: 12 Oct 2018

Annette Ptok, Rupinder Paul Jindal, Werner J. Reinartz and Werner J. Reinartz

Independent, Milgard School of Business and University of CologneUniversity of Cologne

Downloads 150 (415,221)

Citation 3

Abstract:

6.

Determinants of the Variety of Routes to Market

International Journal of Research in Marketing, 24 (1), 17-29, 2007

Number of pages: 38 Posted: 07 Oct 2014

Rupinder Paul Jindal, Werner J. Reinartz, Werner J. Reinartz, Manfred Krafft and Wayne Hoyer

Milgard School of Business, University of CologneUniversity of Cologne, University of Muenster and Independent

Downloads 100 (567,367)

Werner J. Reinartz

University of Cologne

University of Cologne

Professor of Marketing

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Scholarly Papers (6)

An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

Abstract:

The Impact of Digital Transformation on the Retailing Value Chain

Abstract:

Price Differentiation and Dispersion in Retailing

Abstract:

When and Why Do Customer Solutions Pay Off in Business Markets?

Abstract:

Selling, General, and Administrative Expense (SGA)-Based Metrics in Marketing: Conceptual and Measurement Challenges

Abstract:

Determinants of the Variety of Routes to Market

Abstract: