Werner J. Reinartz

University of Cologne

Albertus-Magnus-Platz

Cologne, 50923

Germany

SCHOLARLY PAPERS

7

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1,091

SSRN CITATIONS
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SSRN RANKINGS

Top 37,645

in Total Papers Citations

13

CROSSREF CITATIONS

4

Scholarly Papers (7)

1.

An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

INSEAD Working Paper No. 2009/44/MKT
Number of pages: 51 Posted: 28 Aug 2009
Werner J. Reinartz, Michael Haenlein and Jörg Henseler
University of Cologne, affiliation not provided to SSRN and Institute for Management Research, Radboud University Nijmegen
Downloads 603 (47,166)
Citation 13

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Structural Equation Modeling, Maximum-likelihood, LISREL, Monte-Carlo Simulation

2.

The Impact of Digital Transformation on the Retailing Value Chain

Forthcoming in International Journal of Research in Marketing
Number of pages: 49 Posted: 28 Dec 2018
Werner J. Reinartz, Nico Wiegand and Monika Imschloss
University of Cologne, VU Amsterdam and University of Cologne
Downloads 229 (143,166)
Citation 3

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digitization, retailing, customer interface, brands, platforms

3.

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang and Reinartz, Werner J., When and Why Do Customer Solutions Pay Off in Business Markets? Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 51 Posted: 15 Mar 2017 Last Revised: 03 May 2017
BI Norwegian Business School, University of Georgia--Terry School of Business, Arizona State University (ASU) and University of Cologne
Downloads 148 (211,628)

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Customer solutions, B2B services, B2B marketing, Firm performance, Return on sales, Differentiation

4.

Determinants of the Variety of Routes to Market

International Journal of Research in Marketing, 24 (1), 17-29, 2007
Number of pages: 38 Posted: 07 Oct 2014
Milgard School of Business, University of Cologne, University of Muenster and Independent
Downloads 45 (432,559)

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channels of distribution; routes to market; multiple channels; customer orientation; customer search behavior

5.

Selling, General, and Administrative Expense (SGA)-Based Metrics in Marketing: Conceptual and Measurement Challenges

Ptok, Annette, Rupinder P. Jindal, and Werner Reinartz (2018), “Selling, General, and Administrative expense (SGA)-Based Metrics in Marketing: Conceptual and Measurement Challenges,” Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 71 Posted: 24 May 2018 Last Revised: 12 Oct 2018
Annette Ptok, Rupinder Paul Jindal and Werner J. Reinartz
Independent, Milgard School of Business and University of Cologne
Downloads 30 (498,299)
Citation 2

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Validation, Content Validity, Construct Validity, Selling, General, and Administrative Expense (SGA), Compustat, Marketing–Accounting Interface

6.

Price Differentiation and Dispersion in Retailing

Price Differentiation and Dispersion in Retailing, Selected Publications of the IFH-Förderer, Volume 6; ISBN: 978-3-935546-82-9
Number of pages: 20 Posted: 06 Nov 2018
Werner J. Reinartz, Justus Haucap, Nico Wiegand and Matthias Hunold
University of Cologne, Heinrich Heine University Dusseldorf - Department of Economics, VU Amsterdam and ZEW – Leibniz Centre for European Economic Research
Downloads 21 (550,238)

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7.

The Managerial Relevance of Marketing Science: Properties and Genesis

Number of pages: 85 Posted: 07 Apr 2020
Nico Wiegand, Maren Becker, Monika Imschloss and Werner J. Reinartz
VU Amsterdam, VU Amsterdam, University of Cologne and University of Cologne
Downloads 15 (588,054)

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Managerial relevance, research–practice gap, research properties and genesis, marketing science value chain