Surendra Singh

University of Kansas - School of Business

1300 Sunnyside Avenue

Lawrence, KS 66045

United States

SCHOLARLY PAPERS

20

DOWNLOADS

702

CITATIONS
Rank 47,749

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6

Scholarly Papers (20)

1.

Enhancing Helping Behavior: An Integrative Framework for Promotion Planning

Journal of Marketing, Vol. 60 (July 1996), 33-49
Number of pages: 18 Posted: 22 Apr 2016
Neeli Bendapudi, Surendra Singh and Venkat Bendapudi
University of Kansas - School of Business, University of Kansas - School of Business and University of Kansas - School of Business
Downloads 453 (61,843)
Citation 12

Abstract:

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2.

Recognition Versus Recall as Measures of Television Commercial Forgetting

Journal of Marketing Research, Vol. XXV, pp. 72-80, (February 1988)
Number of pages: 10 Posted: 28 Apr 2016
University of Kansas - School of Business, University of Wisconsin - Madison - Graduate School of Business and University of Wisconsin - Madison - Business Research
Downloads 127 (220,612)
Citation 3

Abstract:

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3.

Recognition as a Measure of Learning from Television Commercials

Journal of Marketing Research, Vol. XX, pp. 235-48, (August 1983)
Number of pages: 15 Posted: 28 Apr 2016
Surendra Singh and Michael Rothschild
University of Kansas - School of Business and University of Wisconsin - Madison - Graduate School of Business
Downloads 36 (435,264)
Citation 2

Abstract:

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4.

The State of Social Welfare in Asia

The State of Social Welfare in Asia (Christian Aspalter, Antonina Dashkina, Adel. S. Aldosary, Surendra Singh, published by Casa Verde, Taipei, 2008)
Number of pages: 242 Posted: 29 Sep 2015 Last Revised: 09 Jun 2016
BNU-HKBU United International College, Zhuhai, China, Independent, King Fahd University of Petroleum & Minerals (KFUPM) and University of Kansas - School of Business
Downloads 28 (471,273)

Abstract:

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Social Welfare, poverty, social security, social development, Russia, Korea, China, Hong Kong, Macau, Sri Lanka, India, Saudi Arabia, Malaysia, Japan.

5.

Using the Theory of Signal Detection to Improve Ad Recognition Testing

Journal of Marketing Research Vol. XXIII (November 1986), 327-36
Number of pages: 11 Posted: 29 Apr 2016
Surendra Singh and Gilbert Churchill
University of Kansas - School of Business and University of Wisconsin - Madison - Business Research
Downloads 21 (509,558)
Citation 2

Abstract:

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6.

Does Your Ad Have Too Many Pictures?

Journal of Advertising Research, January - April (2000)
Number of pages: 17 Posted: 27 Apr 2016
University of Kansas - School of Business, University of Kansas, Michigan Technological University, CUNY Baruch College and Samford University
Downloads 14 (550,201)

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7.

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research, Vol. 31, No. 3 (Aug., 1994), pp. 384-392
Number of pages: 10 Posted: 22 Apr 2016
University of Kansas - School of Business, University of Kansas, University of Kansas - School of Business and University of Kansas - School of Journalism and Mass Communication
Downloads 11 (568,364)
Citation 1

Abstract:

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8.

The Effects of Length, Content, and Repetition on Television Commercial Effectiveness

Journal of Marketing Research, Vol. XXX (February 1993), 91 - 104
Number of pages: 15 Posted: 28 Apr 2016
Surendra Singh and Catherine Cole
University of Kansas - School of Business and University of Iowa
Downloads 8 (586,965)
Citation 2

Abstract:

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9.

A Communications View of Web Page Perception

Journal of Current Issues and Research in Advertising, Volume 27, Number 1 (Spring 2005).
Number of pages: 23 Posted: 20 Apr 2016
Surendra Singh, Nikunj Dalal, Sanjay Mishra and Vivek Patil
University of Kansas - School of Business, Oklahoma State University - Stillwater - College of Business Administration, University of Kansas and Gonzaga University - School of Business Administration
Downloads 4 (613,177)

Abstract:

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10.

Understanding Web Home Page Perception

European Journal of Information Systems (2005) 14, 288 - 302
Posted: 29 Apr 2016
Surendra Singh, Nikunj Dalal and Nancy Spears
University of Kansas - School of Business, Oklahoma State University - Stillwater - College of Business Administration and University of North Texas - Department of Marketing and Logistics

Abstract:

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Web page perception, informational model, understanding, involvement

11.

The Intensifying Effects of Exciting Television Programs on the Reception of Subsequent Commercials

Psychology & Marketing, Vol. 6(1): 1-31, (Spring 1989)
Posted: 28 Apr 2016
Surendra Singh and Jacqueline Hitchon
University of Kansas - School of Business and University of Wisconsin - Madison

Abstract:

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12.

Sun-Safety Behavior Among Elementary School Children: The Role of Knowledge, Social Norms, and Parental Involvement

Psychological Reports, (1999), 84, 831-836
Posted: 28 Apr 2016
D. Todd Donavan and Surendra Singh
Kansas State University and University of Kansas - School of Business

Abstract:

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13.

Research Burnout: A Refined Multidimensional Scale

Psychological Reports, (2004), 95,1253 - 1263
Posted: 28 Apr 2016
Surendra Singh, Nikunj Dalal and Sanjay Mishra
University of Kansas - School of Business, Oklahoma State University - Stillwater - College of Business Administration and University of Kansas

Abstract:

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14.

Estes' Stimulus Sampling Theory and Massed Versus Spaced Advertising Schedules

Marketing Letters, Vol. 6, No. 4 (Oct., 1995), pp. 297-308
Posted: 22 Apr 2016
Sanjay Mishra, Ajay Sukhdial and Surendra Singh
University of Kansas, University of Oklahoma and University of Kansas - School of Business

Abstract:

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massed and spaced advertising, stimulus sampling theory

15.

Enhancing the Efficacy of Split Thirty-Second Television Commercials: An Encoding Variability Application

Journal of Advertising, Vol. 24, No. 3 (Autumn, 1995), pp. 13-23
Posted: 22 Apr 2016
University of Kansas - School of Business, University of Kansas - School of Journalism and Mass Communication and University of Oklahoma

Abstract:

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16.

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Marketing Science, Vol. 30, No. 3, May–June 2011, pp. 532–549
Posted: 21 Apr 2016
Surendra Singh and Ze Wang
University of Kansas - School of Business and University of Central Florida

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17.

Arousal and Advertising Effectiveness

Journal of Advertising, Vol. 16, No. 1 (1987), pp. 4-10+40
Posted: 21 Apr 2016
Surendra Singh and Gilbert Churchill
University of Kansas - School of Business and University of Wisconsin - Madison - Business Research

Abstract:

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18.

An Investigation of Subliminal Embed Effect on Multiple Measures of Advertising Effectiveness

Posted: 21 Apr 2016
Dennis Rosen and Surendra Singh
University of Kansas - School of Business and University of Kansas - School of Business

Abstract:

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19.

Advertising Copy Testing in Print Media

Reviews of Selected Areas, Volume 11, Issue 1-2, (1988)
Posted: 21 Apr 2016 Last Revised: 27 Apr 2016
Surendra Singh and Catherine Cole
University of Kansas - School of Business and University of Iowa

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20.

Advertising by Attorneys: New Developments

Journal of Current Issues and Research in Advertising, Vol. 19, No. 1 (1997)
Posted: 20 Apr 2016
Douglas Whitman and Surendra Singh
University of Kansas and University of Kansas - School of Business

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