Bernd Skiera

Goethe University Frankfurt

Chaired Professor

Theodor-W.-Adorno-Platz 4

Frankfurt, 60323

Germany

http://www.skiera.de

  • Goethe University Frankfurt

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    • Tel: +49 69 798 34640
    • Fax: +49 69 798 35001
SCHOLARLY PAPERS

52

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“  Check out my vita available at https://bit.ly/2Xori8z. ORCID: https://orcid.org/0000-0001-9285-2013 Google Scholar: http://scholar.google.de/citations?user=nNCLgiIAAAAJ&hl  ”

  • Goethe University Frankfurt

    • Email
    • Tel: +49 69 798 34640
    • Fax: +49 69 798 35001

Scholarly Papers (52)

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1.

Evidence of Protective Role of Ultraviolet-B (UVB) Radiation in Reducing COVID-19 Deaths

Scientific Reports, 10:17705, October 2020
Number of pages: 55 Posted: 01 May 2020 Last Revised: 03 Nov 2020
Rahul Kalippurayil Moozhipurath, Lennart Kraft and Bernd Skiera
Goethe University Frankfurt, Goethe University Frankfurt and Goethe University Frankfurt
Downloads 1,084 (24,620)
Citation 1

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COVID-19; Coronavirus; UVB Radiation; UV Index; Ultraviolet; Sunlight; Vitamin D; Vitamin D deficiency; Vitamin D COVID-19; COVID-19 Clinical outcome; Infectious disease; Public health; COVID-19 Clinical Trial; Mortality

2.

Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases

Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Number of pages: 12 Posted: 04 Dec 2006 Last Revised: 29 Jan 2008
Anja Lambrecht and Bernd Skiera
London Business School and Goethe University Frankfurt
Downloads 950 (29,765)
Citation 3

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pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet

3.

Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs

Marketing Science, Vol. 26, No. 5, pp. 698-710, September-October 2007
Number of pages: 13 Posted: 08 May 2006 Last Revised: 30 Nov 2011
Anja Lambrecht, Katja Seim and Bernd Skiera
London Business School, Yale School of Management and Goethe University Frankfurt
Downloads 771 (39,787)
Citation 7

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Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty

4.

The Benefits of Bundling Strategies

Schmalenbach Business Review, Vol. 52, April 2000
Number of pages: 23 Posted: 11 Jun 2002
Bernd Skiera and Torsten Olderog
Goethe University Frankfurt and AKAD Fachhochschule Pinneberg
Downloads 693 (45,918)
Citation 1

Abstract:

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Price Bundling, Pricing

5.

How to Best Predict the Daily Number of New Infections of COVID-19

Number of pages: 17 Posted: 15 Apr 2020
Bernd Skiera, Lukas Jürgensmeier, Kevin Stowe and Iryna Gurevych
Goethe University Frankfurt, Goethe University Frankfurt, Darmstadt University of Technology and Darmstadt University of Technology
Downloads 637 (51,326)
Citation 7

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Corona, COVID-19, Prediction, Google search, Twitter, Robert Koch Institute, Johns Hopkins University

6.

Measuring Consumer Willingness to Pay at the Point of Purchase

Journal of Marketing Research, Vol. 39, May 2002
Number of pages: 14 Posted: 20 Nov 2001 Last Revised: 18 Sep 2014
Klaus Wertenbroch and Bernd Skiera
INSEAD - Marketing and Goethe University Frankfurt
Downloads 562 (60,177)
Citation 7

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contingent valuation, incentive compatibility, marketing research, pricing, reservation prices, willingness to pay

7.

Channel Power in Multi-Channel Environments

ERIM Report Series Reference No. ERS-2004-041-MKT
Number of pages: 27 Posted: 23 Jun 2006
Sonja Gensler, M. G. Dekimpe and Bernd Skiera
University of Frankfurt - Department of Electronic Commerce, Catholic University of Leuven (KUL) - Department of Applied Economics and Goethe University Frankfurt
Downloads 439 (81,461)

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channel power, internet marketing, channel loyalty, conquesting power, Colombo-Morrison model

8.

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Journal of Interactive Marketing, 27 (2013) 270–280
Number of pages: 11 Posted: 21 May 2015
Edward Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege and Xiaoquan (Michael) Zhang
Northwestern University, ESCP Europe, Goethe University Frankfurt, Roland Berger Strategy Consultants and Chinese University of Hong Kong
Downloads 262 (144,000)
Citation 1

Abstract:

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Customer relationship management, social media, engagement, information technology, customer insight, employees, key performance indicators

9.

Measurement of Consumer Preferences for Bucket Pricing Plans with Different Service Attributes

International Journal of Research in Marketing (2012), 29(2), 167-180.
Number of pages: 50 Posted: 31 Aug 2011 Last Revised: 20 Dec 2013
Christian Schlereth and Bernd Skiera
WHU - Otto Beisheim School of Management and Goethe University Frankfurt
Downloads 231 (162,790)
Citation 1

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Pricing, Willingness to Pay, Discrete Choice Experiments, Bayesian Estimation, Bucket Pricing, Two-Part Pricing Plans, Three-Part Pricing Plans

10.

Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection

International Journal of Research in Marketing, Forthcoming
Number of pages: 44 Posted: 12 Oct 2011 Last Revised: 17 Nov 2011
Sonja Gensler, Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, University of Groningen - Faculty of Economics and Business and Goethe University Frankfurt
Downloads 228 (164,895)
Citation 2

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channel management, self-selection effect, product portfolio, matching method, online marketing, distribution

11.

How Does the Adoption of Ad Blockers Affect News Consumption?

Number of pages: 73 Posted: 08 Jun 2020 Last Revised: 21 Jul 2021
Shunyao Yan, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, Goethe University Frankfurt and Goethe University Frankfurt
Downloads 180 (204,849)

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online advertising, news consumption, ad blocking, monetization of content, difference-in-differences

12.

What Makes Deal-of-The-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type

International Journal of Research in Marketing, Forthcoming
Number of pages: 43 Posted: 22 May 2015 Last Revised: 17 Jun 2015
Maik Eisenbeiss, Robert Wilken, Bernd Skiera and Markus Cornelißen
University of Bremen - Faculty of Business Studies and Economics, ESCP Europe, Goethe University Frankfurt and University of Muenster
Downloads 156 (231,440)

Abstract:

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deal-of-the-day, price promotions, time constraint, discount level, promotional effectiveness

13.

An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

International Journal of Research in Marketing, Forthcoming
Number of pages: 41 Posted: 19 Jul 2011 Last Revised: 19 Jun 2014
Nadia Abou Nabout, Bernd Skiera, Tanja Stepanchuk and Eva Charlotte Gerstmeier
WU Vienna, Goethe University Frankfurt, Independent and affiliation not provided to SSRN
Downloads 134 (261,578)
Citation 1

Abstract:

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electronic commerce, internet marketing, advertising, search engine marketing, agency compensation

14.

Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow

International Journal of Research in Marketing, 32 (3), 2015 Forthcoming , Rotman School of Management Working Paper No. 2575159
Number of pages: 62 Posted: 09 Mar 2015
Fabian Schulz, Christian Schlereth, Nina Mazar and Bernd Skiera
Goethe University Frankfurt - Marketing, WHU - Otto Beisheim School of Management, Boston University - Questrom School of Business and Goethe University Frankfurt
Downloads 116 (290,925)
Citation 1

Abstract:

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innovation; pricing; satisfaction; payment sequence preferences

15.

Information-Seeking Argument Mining: A Step Towards Identifying Reasons in Textual Analysis to Improve Services

Number of pages: 54 Posted: 27 May 2021
Bernd Skiera, Shunyao Yan, Johannes Daxenberger, Marcus Dombois and Iryna Gurevych
Goethe University Frankfurt, Goethe University Frankfurt, Technische Universität Darmstadt, Technical University of Darmstadt and Darmstadt University of Technology
Downloads 105 (311,687)

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Argument Mining; Information-Seeking Argument Mining; Electronic Scooters

16.

Second-Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms

Number of pages: 33 Posted: 20 Jul 2009
Christian Slamka, Wolfgang Jank and Bernd Skiera
Goethe University Frankfurt, University of Maryland - Decision and Information Technologies Department and Goethe University Frankfurt
Downloads 93 (337,297)
Citation 2

Abstract:

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prediction markets, preference markets, idea markets, forecasting, decision making, new product development

17.

Stock Market Returns to Financial Innovations Before and During the Financial Crisis in US and Europe

Forthcoming in Journal of Product Innovation Management
Number of pages: 44 Posted: 26 Oct 2013
Lisa Schöler, Bernd Skiera and Gerard J. Tellis
Goethe University Frankfurt - Faculty of Economics and Business Administration, Goethe University Frankfurt and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 92 (339,590)

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financial innovations, risk, returns, innovation radicalness, stock market, financial crisis, innovation complexity

18.

Institutional Forecasting: The Performance of Thin Virtual Stock Markets

ERIM Report Series Reference No. ERS-2006-028-MKT
Number of pages: 35 Posted: 23 Dec 2006
G.H. van Bruggen, Martin Spann, Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and Goethe University Frankfurt
Downloads 87 (351,614)

Abstract:

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Forecasting, Electronic Markets, Information Markets, Virtual Stock Markets

19.

Time Preferences and the Pricing of Complementary Durables and Consumables

Ahmadi, I., Skiera, B., Lambrecht, A., & Heubrandner, F. (2017). Time Preferences and the Pricing of Complementary Durables and Consumables. International Journal of Research in Marketing, 34(4), 813–828.
Number of pages: 78 Posted: 13 May 2015 Last Revised: 19 Mar 2018
Iman Ahmadi, Bernd Skiera, Anja Lambrecht and Florian Heubrandner
Goethe University Frankfurt - Marketing, Goethe University Frankfurt, London Business School and Goethe University Frankfurt
Downloads 70 (398,509)

Abstract:

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Pricing, Nonlinear pricing, Two-part tariffs, Complementary products, Tied goods, Commitment

20.

The Impact of Privacy Laws on Online User Behavior

Number of pages: 51 Posted: 16 Mar 2021
Julia Schmitt, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, Goethe University Frankfurt and Goethe University Frankfurt
Downloads 56 (445,938)

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Privacy Law, Online Privacy, Consumer Protection, GDPR, Data Privacy Regulation

21.

Tariff-Specific Preferences and Their Influence on Price Sensitivity

BuR Business Research Journal, Vol. 3, No. 1, May 2010
Number of pages: 11 Posted: 14 Jun 2010
Agnieszka Wolk and Bernd Skiera
Independent and Goethe University Frankfurt
Downloads 56 (445,938)

Abstract:

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pricing, nonlinear pricing, tariff choice, tariff-specific preferences, price elasticity, flat rate, three-part tariffs, flat-rate bias, pay-per-use bias

22.

Economic Loss of Cookie Lifetime Restrictions

NET Institute Working Paper No. 17-02
Posted: 10 Oct 2017 Last Revised: 26 Nov 2018
Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt and Goethe University Frankfurt

Abstract:

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Cookie; Privacy; Online Advertising; Real-time Bidding; Value of Information; Consumer Protection

23.

Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing

Journal of Retailing, Volume 88, Issue 1, March 2012, Pages 131–144, University of Alberta School of Business Research Paper No. 2013-743
Posted: 18 Sep 2014
Martin Spann, Gerald Haeubl, Bernd Skiera and Martin Bernhardt
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Independent, Goethe University Frankfurt and Berg & Partner

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24.

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

Journal of Marketing, Vol. 76, 17-32, March 2012
Posted: 30 Aug 2014
Christian Schulze, Bernd Skiera and Thorsten Wiesel
Frankfurt School of Finance & Management, Goethe University Frankfurt and University of Groningen

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customer equity, valuation, shareholder value, customer lifetime value, leverage effect

25.

Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets

Journal of Product Innovation Management, Vol. 29, Issue 1, 100-112, January 2012
Posted: 30 Aug 2014
Arina Soukhoroukova, Martin Spann and Bernd Skiera
University of Passau, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

Abstract:

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Idea sourcing, idea filtering, idea evaluation, new product development, prediction markets, virtual stock markets, idea markets, innovation, fuzzy front end

26.

Seeding Strategies for Viral Marketing: An Empirical Comparison

Journal of Marketing, 75 (November 2011), 55-71
Posted: 28 Aug 2014
Oliver Hinz, Bernd Skiera, Christian Barrot and Jan U. Becker
Goethe University Frankfurt - Faculty of Economics and Business Administration, Goethe University Frankfurt, Kühne Logistics University - THE KLU and University of Kiel

Abstract:

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viral marketing, seeding strategy, word of mouth, social contagion, targeting

27.

Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions

Marketing – Journal of Research and Management, Vol. 6, Issue 1, 91-99
Posted: 28 Aug 2014
Bernd Skiera
Goethe University Frankfurt

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28.

Identification of Lead Users for Consumer Products via Virtual Stock Markets

Journal of Product Innovation Management, Vol. 26, 322-335, 2009
Posted: 27 Aug 2014
Martin Spann, Holger Ernst, Bernd Skiera and Jan Henrik Soll
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), WHU Otto Beisheim School of Management, Goethe University Frankfurt and WHU Otto Beisheim School of Management

Abstract:

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Virtual Stock Markets, Lead user, Innovation, Expert identification, New product development, Internet

29.

Customer Equity – An Integral Part of Financial Reporting

Journal of Marketing, Vol. 72, Issue 2, 1-14 (March 2008)
Posted: 21 Aug 2014
Thorsten Wiesel, Bernd Skiera and Julian Villanueva
Independent, Goethe University Frankfurt and Assistant Professor of Marketing

Abstract:

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customer equity, decomposition, financial reporting, customer lifetime value

30.

Drivers of the Long Tail Phenomenon: An Empirical Analysis

Journal of Management Information Systems, Vol. 27, Issue 4, 43-69, Spring 2011
Posted: 21 Aug 2014
Oliver Hinz, Jochen Eckert and Bernd Skiera
Goethe University Frankfurt - Faculty of Economics and Business Administration, University of Technology Sydney (UTS) - School of Marketing and Goethe University Frankfurt

Abstract:

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electronic commerce, long tail, recommendation systems, search technology, video-on-demand

31.

Costa: Contribution Optimizing Sales Territory Alignment

Marketing Science, Vol. 18, S. 196-213
Posted: 20 Aug 2014
Bernd Skiera and Sönke Albers
Goethe University Frankfurt and Christian-Albrechts-Universitaet at Kiel

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salesforce research, industrial marketing, forecasting

32.

The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions

European Journal of Operational Research, Vol. 118, S. 450-463, 1999
Posted: 20 Aug 2014
Bernd Skiera and Martin Spann
Goethe University Frankfurt and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Marketing, Pricing, Capacity, Peak-load pricing, Flat maximum principle

33.

Internet-Based Virtual Stock Markets for Business Forecasting

Management Science, Volume 49 Issue 10, October 2003, pp. 1310-1326
Posted: 20 Aug 2014
Martin Spann and Bernd Skiera
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

Abstract:

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Internet, Forecasting, Virtual Stock Market, Design of Virtual Stock Markets, Movies, Virtual Markets

34.

Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms

Journal of Interactive Marketing, Vol. 18, Issue 4, 22-36, Autumn (Fall) 2004
Posted: 20 Aug 2014
Martin Spann, Bernd Skiera and Björn Schäfers
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Goethe University Frankfurt and Independent

Abstract:

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Pricing, Name-Your-Own-Price, Willingness-to-Pay, Market Design, Frictional Costs

35.

Sports Forecasting: A Comparison of the Forecast Accuracy of Prediction Markets, Betting Odds and Tipsters

Journal of Forecasting, Vol. 28, Issue1, 55-72, January 2009
Posted: 14 Aug 2014
Martin Spann and Bernd Skiera
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

Abstract:

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sports forecasting, prediction markets, combined forecasts, rule-based forecasts

36.

Time Preference and the Welfare Effects of Tie-In Sales

Economics Letters, Vol. 108, Issue 3, 314-317, September 2010
Posted: 14 Aug 2014
Florian Heubrandner and Bernd Skiera
Goethe University Frankfurt and Goethe University Frankfurt

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Tie-in sales, Time preference, Pricing, Intertemporal consumer choice

37.

Prediction Markets as Institutional Forecasting Support Systems

Decision Support Systems, Vol. 49, 404-416
Posted: 06 Aug 2014
G.H. van Bruggen, Martin Spann, Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and Goethe University Frankfurt

Abstract:

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Prediction Markets, Institutional forecasting

38.

Antecedents and Consequences of the Online Channel Performance

Journal of Retailing and Consumer Services, Vol. 16, Issue 3, 163-173
Posted: 06 Aug 2014
Agnieszka Wolk and Bernd Skiera
Independent and Goethe University Frankfurt

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Internet channel, Company performance, Electronic commerce, Distribution management

39.

Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs

European Journal of Operational Research, Vol. 206, Issue 3, 691-701
Posted: 06 Aug 2014 Last Revised: 07 Aug 2014
Christian Schlereth, Tanja Stepanchuk and Bernd Skiera
WHU - Otto Beisheim School of Management, Independent and Goethe University Frankfurt

Abstract:

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Marketing, Pricing, Two-part tariffs, Mixed integer nonlinear programming

40.

An Analysis of the Importance of the Long Tail in Search Engine Marketing

Electronic Commerce Research and Applications, Vol. 9, 488-494
Posted: 06 Aug 2014 Last Revised: 23 Aug 2014
Bernd Skiera, Jochen Eckert and Oliver Hinz
Goethe University Frankfurt, University of Technology Sydney (UTS) - School of Marketing and Goethe University Frankfurt - Faculty of Economics and Business Administration

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Long tail, Search engine marketing, Online marketing

41.

Referral Programs and Customer Value

Journal of Marketing, Vol. 75, Issue 1, 46-59
Posted: 06 Aug 2014 Last Revised: 27 Aug 2014
Philipp Schmitt, Bernd Skiera and Christophe Van den Bulte
Independent, Goethe University Frankfurt and University of Pennsylvania - Marketing Department

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customer referral programs, customer loyalty, customer value, customer management, word of mouth, social networks

42.

Measuring Consumers’ Preferences for Metered Pricing of Services

Journal of Service Research, Vol. 14, Issue 4, 443-459
Posted: 06 Aug 2014
Christian Schlereth, Bernd Skiera and Agnieszka Wolk
WHU - Otto Beisheim School of Management, Goethe University Frankfurt and Independent

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metered pricing, usage-based pricing, conjoint analysis, pricing, services

43.

How Retailers Exploit Consumers' Biased Perceptions of Shipping Costs

International Journal of Electronic Commerce, Vol. 16, Issue 3, 65-87
Posted: 06 Aug 2014
Tanja Frischmann, Oliver Hinz and Bernd Skiera
Independent, Goethe University Frankfurt - Faculty of Economics and Business Administration and Goethe University Frankfurt

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Electronic commerce, e-tail, price comparison, pricing, shipping costs

44.

Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals

Marketing Letters, Vol. 23, Issue 3, 761-776
Posted: 06 Aug 2014
Christian Schlereth, Christine Eckert and Bernd Skiera
WHU - Otto Beisheim School of Management, University of Technology Sydney (UTS) - School of Marketing and Goethe University Frankfurt

Abstract:

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Willingness-to-pay, Willingness-to-pay intervals, Discrete choice experiments, Scale heterogeneity

45.

A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting

Journal of Business Research, Vol. 66, Issue 9, 1272-1278
Posted: 06 Aug 2014
Sonja Gensler, Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, University of Groningen - Faculty of Economics and Business and Goethe University Frankfurt

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Self-selection effects, Matching methods, Instrumental variables method, Control function method, Online use

46.

Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers

IEEE Transactions on Engineering Management, Vol. 60, Issue 1, 169-185
Posted: 06 Aug 2014
Christian Slamka, Bernd Skiera and Martin Spann
Goethe University Frankfurt, Goethe University Frankfurt and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Engineering management, decision making, engineering management:, electronic commerce, mathematics, prediction algorithms

47.

PROSAD: A Bidding Decision Support System for Profitable Search Engine Marketing

Marketing Science, Vol. 32, Issue 2, 213-220
Posted: 06 Aug 2014
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

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decision support system, optimized bidding, search engine advertising, online advertising

48.

Not all Fun and Games: Viral Marketing for Utilitarian Products

Journal of Marketing: January 2014, Vol. 78, No. 1, pp. 1-19
Posted: 30 Jul 2014 Last Revised: 06 Aug 2014
Christian Schulze, Lisa Schöler and Bernd Skiera
Frankfurt School of Finance & Management, Goethe University Frankfurt - Faculty of Economics and Business Administration and Goethe University Frankfurt

Abstract:

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social media marketing, viral marketing, utilitarian, sharing mechanisms, Facebook, apps

49.

Practice Prize Paper — PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Vol. 32, No. 2, 2013; pp. 213-220; DOI: 10.1287/mksc.1120.0735
Posted: 13 Nov 2013
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

Abstract:

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decision support system, optimized bidding, search engine advertising, online advertising

50.

PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising

Marketing Science, Forthcoming
Posted: 25 Jun 2012
Bernd Skiera and Nadia Abou Nabout
Goethe University Frankfurt and WU Vienna

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decision support system, optimized bidding, search engine advertising, online advertising

51.

Return on Quality Improvements in Search Engine Marketing

Journal of Interactive Marketing, Vol. 26, No. 3, pp. 141-154
Posted: 25 Jun 2012
Nadia Abou Nabout and Bernd Skiera
WU Vienna and Goethe University Frankfurt

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search engine marketing, keyword advertising, online marketing

52.

Evaluating Channel Performance in Multi-Channel Environments

Downloads 0 (794,362)

Evaluating Channel Performance in Multi-Channel Environments

Journal of Retailing and Consumer Services, Vol. 14, pp. 17-23, 2007
Posted: 07 May 2009 Last Revised: 09 Nov 2012
Sonja Gensler, M. G. Dekimpe and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and Goethe University Frankfurt

Abstract:

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Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics

Evaluating Channel Performance in Multi-Channel Environments

Journal of Retailing and Consumer Services, Vol. 14, Issue 1 ,17-23, 2007
Posted: 20 Aug 2014
Bernd Skiera, M. G. Dekimpe and Sonja Gensler
Goethe University Frankfurt, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Muenster - Institute for Value-Based Marketing

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Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics