Theodor-Adorno-Platz 4
Frankfurt am Main, 60323
Germany
http://www.skiera.de
University of Frankfurt - Department of Marketing
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pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet
Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty
Price Bundling, Pricing
contingent valuation, incentive compatibility, marketing research, pricing, reservation prices, willingness to pay
channel power, internet marketing, channel loyalty, conquesting power, Colombo-Morrison model
Customer relationship management, social media, engagement, information technology, customer insight, employees, key performance indicators
Pricing, Willingness to Pay, Discrete Choice Experiments, Bayesian Estimation, Bucket Pricing, Two-Part Pricing Plans, Three-Part Pricing Plans
channel management, self-selection effect, product portfolio, matching method, online marketing, distribution
deal-of-the-day, price promotions, time constraint, discount level, promotional effectiveness
electronic commerce, internet marketing, advertising, search engine marketing, agency compensation
innovation; pricing; satisfaction; payment sequence preferences
prediction markets, preference markets, idea markets, forecasting, decision making, new product development
financial innovations, risk, returns, innovation radicalness, stock market, financial crisis, innovation complexity
Forecasting, Electronic Markets, Information Markets, Virtual Stock Markets
Pricing, Nonlinear pricing, Two-part tariffs, Complementary products, Tied goods, Commitment
pricing, nonlinear pricing, tariff choice, tariff-specific preferences, price elasticity, flat rate, three-part tariffs, flat-rate bias, pay-per-use bias
Cookie; Privacy; Online Advertising; Real-time Bidding; Value of Information; Consumer Protection
Pay What You Want, Name Your Own Price, Charity Auctions, Outcome and process satisfaction, consumer behavior
customer equity, valuation, shareholder value, customer lifetime value, leverage effect
Idea sourcing, idea filtering, idea evaluation, new product development, prediction markets, virtual stock markets, idea markets, innovation, fuzzy front end
viral marketing, seeding strategy, word of mouth, social contagion, targeting
Virtual Stock Markets, Lead user, Innovation, Expert identification, New product development, Internet
customer equity, decomposition, financial reporting, customer lifetime value
electronic commerce, long tail, recommendation systems, search technology, video-on-demand
salesforce research, industrial marketing, forecasting
Marketing, Pricing, Capacity, Peak-load pricing, Flat maximum principle
Internet, Forecasting, Virtual Stock Market, Design of Virtual Stock Markets, Movies, Virtual Markets
Pricing, Name-Your-Own-Price, Willingness-to-Pay, Market Design, Frictional Costs
sports forecasting, prediction markets, combined forecasts, rule-based forecasts
Tie-in sales, Time preference, Pricing, Intertemporal consumer choice
Prediction Markets, Institutional forecasting
Internet channel, Company performance, Electronic commerce, Distribution management
Marketing, Pricing, Two-part tariffs, Mixed integer nonlinear programming
Long tail, Search engine marketing, Online marketing
customer referral programs, customer loyalty, customer value, customer management, word of mouth, social networks
metered pricing, usage-based pricing, conjoint analysis, pricing, services
Electronic commerce, e-tail, price comparison, pricing, shipping costs
Willingness-to-pay, Willingness-to-pay intervals, Discrete choice experiments, Scale heterogeneity
Self-selection effects, Matching methods, Instrumental variables method, Control function method, Online use
Engineering management, decision making, engineering management:, electronic commerce, mathematics, prediction algorithms
decision support system, optimized bidding, search engine advertising, online advertising
social media marketing, viral marketing, utilitarian, sharing mechanisms, Facebook, apps
search engine marketing, keyword advertising, online marketing
Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics
