Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Director of the Institute for Outlier Research in Business; Neely Chaired Professor of American Enterprise; Director of the Center for Global Innovation
Hoffman Hall 701
Los Angeles, CA 90089-0443
United States
SCHOLARLY PAPERS
78
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Top 940
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Top 1,815
in Total Papers Citations
467
CROSSREF CITATIONS
434
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