Author Page for Gerard J. Tellis

How Long Should Social Distancing Last? Predicting Time to Moderation, Control, and Containment of COVID-19

USC Marshall School of Business Research Paper

Number of pages: 7 Posted: 30 Mar 2020 Last Revised: 22 Aug 2021

Gerard J. Tellis, Ashish Sood and Nitish Sood

University of Southern California - Marshall School of Business, Department of Marketing, University of California, Riverside (UCR) - School of Business Administration and Augusta University

Downloads 4,867 (4,087)

Citation 10

Abstract:

2.

First to Market, First to Fail? Real Causes of Enduring Market Leadership

MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996

Number of pages: 11 Posted: 02 Jun 2006

Gerard J. Tellis and Peter N. Golder

University of Southern California - Marshall School of Business, Department of Marketing and Dartmouth College - Tuck School of Business

Downloads 4,757 (4,283)

Citation 23

Abstract:

3.

Effective Frequency: One Exposure or Three Factors?

Journal of Advertising Research, pp. 75-80, July-August 1997

Number of pages: 6 Posted: 02 Jun 2006

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Downloads 2,270 (14,035)

Citation 1

Abstract:

4.

Drivers of Success for Market Entry into China and India

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 10-07

Number of pages: 40 Posted: 26 Sep 2007 Last Revised: 17 Dec 2007

Joseph Johnson and Gerard J. Tellis

University of Miami - Department of Marketing and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 2,252 (14,207)

Citation 1

Abstract:

5.

Research on Innovation: A Review and Agenda for Marketing Science

Marketing Science, Forthcoming

Number of pages: 64 Posted: 11 Jun 2006

John R. Hauser, Gerard J. Tellis and Abbie Griffin

MIT Sloan School of Management, University of Southern California - Marshall School of Business, Department of Marketing and University of Illinois at Urbana-Champaign - Department of Business Administration

Downloads 2,233 (14,395)

Citation 16

Abstract:

6.

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Journal of Marketing, Vol. 66, p. 72, January 2002

Number of pages: 18 Posted: 31 May 2006

Gerard J. Tellis and S. Stremersch

University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Downloads 2,124 (15,605)

Citation 13

Abstract:

7.

Disruptive Technology or Visionary Leadership?

Journal of Product Innovation Management, Vol. 23, No. 1, pp. 34-38, January 2006

Number of pages: 5 Posted: 07 Jun 2006

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Downloads 2,055 (16,429)

Citation 7

Abstract:

8.

Does TV Advertising Really Affect Sales? The Role of Measures, Models and Data Aggregation

Journal of Advertising Research, Vol.24, No. 3, pp. 1-12, Fall 1995

Number of pages: 12 Posted: 07 Jun 2006

Doyle Weiss and Gerard J. Tellis

University of Iowa and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 1,475 (27,454)

Citation 3

Abstract:

9.

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Number of pages: 39 Posted: 04 Oct 2014

Martin Spann, Marc Fischer and Gerard J. Tellis

Ludwig Maximilian University of Munich (LMU), University of Cologne and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 1,318 (32,486)

Citation 8

Abstract:

10.

Technological Evolution and Radical Innovation

Journal of Marketing, Vol. 69, pp. 152-168, July 2005

Number of pages: 18 Posted: 23 May 2006

Ashish Sood and Gerard J. Tellis

University of California, Riverside (UCR) - School of Business Administration and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 1,272 (34,143)

Citation 3

Abstract:

11.

What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information

Marketing Science Working Paper Series, USC Marshall School of Business Research Paper

Number of pages: 55 Posted: 23 Apr 2020 Last Revised: 07 Aug 2020

Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai and Yanwei Zhang

University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department, University of Houston - C.T. Bauer College of Business and Uber Technologies Inc.

Downloads 1,271 (34,212)

Abstract:

12.

Important Research Questions in Innovation and Technology

Marshall School of Business Working Paper No. MKT 12-09

Number of pages: 13 Posted: 17 Apr 2008 Last Revised: 31 Jul 2012

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Downloads 1,193 (37,444)

Abstract:

13.

Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions

Number of pages: 48 Posted: 07 Dec 2017 Last Revised: 17 Jan 2018

Davide Proserpio and Gerard J. Tellis

Marshall School of Business - University of Southern California and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 956 (51,377)

Abstract:

14.

Do Innovations Really Payoff? Total Stock Market Returns to Innovation

Marketing Science, Vol. 28, No..3, p. 442, May/Jun 2009, Marshall School of Business Working Paper No. MKT 11-09

Number of pages: 49 Posted: 17 Apr 2008 Last Revised: 24 Oct 2014

Ashish Sood and Gerard J. Tellis

University of California, Riverside (UCR) - School of Business Administration and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 936 (52,870)

Citation 26

Abstract:

15.

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Downloads 888 (56,858)

Citation 39

2

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

ERIM Report Series Reference No. ERS-2011-021-MKT

Number of pages: 71 Posted: 01 Jun 2011

Seshadri Tirunillai and Gerard J. Tellis

University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 888 (55,985)

Citation 39

Abstract:

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Marketing Science, Vol. 31, No. 2, 2012; pp. 198-215; DOI: 10.1287/mksc.1110.0682

Posted: 24 Oct 2012

Seshadri Tirunillai and Gerard J. Tellis

University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

Abstract:

16.

What Drives Innovation in Firms Across Nations? A Culture of Innovation

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 03-07

Number of pages: 51 Posted: 07 Feb 2007 Last Revised: 24 Jan 2010

Gerard J. Tellis, Jaideep Prabhu, Jaideep Prabhu and Rajesh K. Chandy

University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business SchoolImperial College Business School and University of Minnesota - Twin Cities - Carlson School of Management

Downloads 872 (58,268)

Citation 1

Abstract:

17.

The Incumbent's Curse? Incumbency, Size and Radical Product Innovation

Journal of Marketing, Vol. 64, pp. 1-17, July 2000

Number of pages: 17 Posted: 01 Jun 2006

Gerard J. Tellis and Rajesh K. Chandy

University of Southern California - Marshall School of Business, Department of Marketing and University of Minnesota - Twin Cities - Carlson School of Management

Downloads 870 (58,479)

Citation 23

Abstract:

18.

Generalizations About Advertising Effectiveness in Markets

Number of pages: 10 Posted: 18 Jan 2010 Last Revised: 27 Jan 2010

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Downloads 825 (62,855)

Citation 2

Abstract:

19.

A Critical Review of Marketing Research on Diffusion of New Products

Review of Marketing Research, pp. 39-80, 2007 , Marshall School of Business Working Paper No. MKT 01-08

Number of pages: 79 Posted: 11 Mar 2007 Last Revised: 19 Apr 2013

Deepa Chandrasekaran and Gerard J. Tellis

University of Texas at Austin and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 817 (63,703)

Citation 1

Abstract:

20.

Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices

Journal of Retailing, Vol. 77, 2001

Number of pages: 26 Posted: 25 May 2006

Gerard J. Tellis and David S. Ackerman

University of Southern California - Marshall School of Business, Department of Marketing and California State University, Northridge - Department of Marketing

Downloads 695 (78,671)

Citation 3

Abstract:

21.

Pioneer Advantage: Marketing Logic or Marketing Legend?

Journal of Marketing Research, Vol. 30, No. 2, p. 158, May 1993

Number of pages: 13 Posted: 02 Jun 2006

Gerard J. Tellis and Peter N. Golder

University of Southern California - Marshall School of Business, Department of Marketing and Dartmouth College - Tuck School of Business

Downloads 691 (79,252)

Citation 53

Abstract:

22.

Why Did US Governors Delay Lockdowns Against COVID-19? Disease Science vs Learning, Cascades, and Political Polarization

USC Marshall School of Business Research Paper

Number of pages: 17 Posted: 14 Apr 2020 Last Revised: 16 Jun 2020

Gerard J. Tellis, Nitish Sood and Ashish Sood

University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California, Riverside (UCR) - School of Business Administration

Downloads 679 (81,044)

Citation 15

Abstract:

23.

The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy?

Marshall School of Business Working Paper No. MKT 04-07

Number of pages: 45 Posted: 23 Apr 2007

Ashish Sood and Gerard J. Tellis

University of California, Riverside (UCR) - School of Business Administration and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 640 (87,427)

Citation 1

Abstract:

24.

Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising

Journal of Marketing Research, Vol. 37, No. 1, pg. 32, February 2000

Number of pages: 15 Posted: 05 Jun 2006

Gerard J. Tellis, Rajesh K. Chandy and Pattana Thaivanich

University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management and affiliation not provided to SSRN

Downloads 629 (89,445)

Citation 2

Abstract:

25.

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Marketing Science, Vol. 24, No. 3, 2005

Number of pages: 8 Posted: 25 May 2006

Gerard J. Tellis, Rajesh K. Chandy, Deborah J. MacInnis and Pattana Thaivanich

University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management, University of Southern California - Marketing Department and affiliation not provided to SSRN

Downloads 600 (94,983)

Abstract:

26.

Indirect Network Effects in New Product Growth

Downloads 275 (97,434)

Citation 2

1

Indirect Network Effects in New Product Growth

Marshall School of Business Working Paper No. MKT 01-07

Number of pages: 52 Posted: 01 Feb 2007

S. Stremersch, Gerard J. Tellis and Philip Hans Franses

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics

Downloads 275 (230,450)

Citation 2

Abstract:

27.

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Marketing Science Working Paper Series 2010: Report No. 10-102, Emory Law and Economics Research Paper No. 10-69, Emory Public Law Research Paper No. 10-109, Marshall School of Business Working Paper No. MKT 17-10

Number of pages: 53 Posted: 25 Jun 2010

Ashish Sood and Gerard J. Tellis

University of California, Riverside (UCR) - School of Business Administration and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 582 (98,720)

Citation 11

Abstract:

28.

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle

Marketing Science, Vol. 23, No. 2, pp. 207-218, Spring 2004

Number of pages: 12 Posted: 31 May 2006

Peter N. Golder and Gerard J. Tellis

Dartmouth College - Tuck School of Business and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 535 (109,668)

Citation 25

Abstract:

29.

Beyond Diffusion: An Affordability Model of the Growth of New Consumer Durables

Journal of Forecasting, Vol. 17, pp. 259-280, 1998

Number of pages: 22 Posted: 02 Jun 2006

Peter N. Golder and Gerard J. Tellis

Dartmouth College - Tuck School of Business and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 534 (109,920)

Abstract:

30.

Global Takeoff of New Products: Culture, Wealth or Vanishing Differences?

Marketing Science, Forthcoming

Number of pages: 52 Posted: 27 Sep 2007

Deepa Chandrasekaran and Gerard J. Tellis

University of Texas at Austin and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 528 (111,458)

Citation 2

Abstract:

31.

Extracting Dimensions of Consumer Satisfaction with Quality from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

Number of pages: 61 Posted: 15 Mar 2014 Last Revised: 20 Mar 2014

Seshadri Tirunillai and Gerard J. Tellis

University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 519 (113,862)

Citation 16

Abstract:

32.

The Value of Quality: Stock Market Returns to Reviewed Quality of New Products

Marshall School of Business Working Paper No. MKT 02-07

Number of pages: 41 Posted: 07 Feb 2007

Gerard J. Tellis and Joseph Johnson

University of Southern California - Marshall School of Business, Department of Marketing and University of Miami - Department of Marketing

Downloads 482 (124,496)

Citation 8

Abstract:

33.

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control

Number of pages: 40 Posted: 21 Dec 2016

Seshadri Tirunillai and Gerard J. Tellis

University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 474 (126,955)

Citation 22

Abstract:

34.

Price of Delay in COVID-19 Lockdowns: Delays Spike Total Cases, Natural Experiments Reveal

USC Marshall School of Business Research Paper

Number of pages: 24 Posted: 05 May 2020 Last Revised: 16 Jun 2020

Gerard J. Tellis, Nitish Sood and Ashish Sood

University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California, Riverside (UCR) - School of Business Administration

Downloads 472 (127,604)

Citation 4

Abstract:

35.

Halo Effects in Social Media: Do Product Recalls Hurt or Help Rival Brands

Number of pages: 111 Posted: 22 Apr 2015 Last Revised: 08 Jan 2019

Abhishek Borah and Gerard J. Tellis

INSEAD and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 449 (135,531)

Citation 8

Abstract:

36.

Does Culture Matter? Assessing Response Biases in Cross-National Survey Research

International Journal of Research in Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 19-10

Number of pages: 47 Posted: 18 Aug 2010 Last Revised: 23 Nov 2010

Gerard J. Tellis and Deepa Chandrasekaran

University of Southern California - Marshall School of Business, Department of Marketing and University of Texas at Austin

Downloads 426 (144,131)

Abstract:

37.

Make, Buy, or Ally? Choice of and Payoff to Alternate Strategies for Innovations

Number of pages: 57 Posted: 06 Sep 2013

Abhishek Borah and Gerard J. Tellis

INSEAD and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 423 (145,290)

Abstract:

38.

Does Quality Win? Network Effects versus Quality in High-Tech Markets

Journal of Marketing Research, Forthcoming

Number of pages: 56 Posted: 17 Apr 2008 Last Revised: 08 Aug 2023

Gerard J. Tellis, Eden Yin and Rakesh Niraj

University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and Case Western Reserve University - Department of Marketing and Policy Studies

Downloads 406 (152,387)

Citation 10

Abstract:

39.

What to Say When: Advertising Appeals in Evolving Markets

Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001

Number of pages: 16 Posted: 31 May 2006

Deborah J. MacInnis, Rajesh K. Chandy, Pattana Thaivanich and Gerard J. Tellis

University of Southern California - Marketing Department, University of Minnesota - Twin Cities - Carlson School of Management, affiliation not provided to SSRN and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 406 (152,387)

Citation 4

Abstract:

40.

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

Journal of Marketing, Vol. 70, No. 1, pp. 65-78, January 2006

Number of pages: 14 Posted: 23 May 2006

Martin Spann and Gerard J. Tellis

Ludwig Maximilian University of Munich (LMU) and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 406 (152,387)

Citation 2

Abstract:

41.

Functional Regression: A New Model and Approach for Predicting Market Penetration of New Products

Marketing Science, Vol. 28, No. 1; p. 36, Jan/Feb 2009

Number of pages: 41 Posted: 18 Apr 2008 Last Revised: 31 Jul 2012

Ashish Sood, Gareth James and Gerard J. Tellis

University of California, Riverside (UCR) - School of Business Administration, University of Southern California - Marshall school of Business and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 388 (160,291)

Citation 5

Abstract:

42.

Contextual and Temporal Components of Reference Price

Journal of Marketing, Vol. 58, pp. 22-34, January 1994

Number of pages: 13 Posted: 13 Jun 2006

K N (Raj) Rajendran and Gerard J. Tellis

University of Northern Iowa and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 376 (166,078)

Citation 27

Abstract:

43.

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Number of pages: 55 Posted: 31 Jan 2009

Gerard J. Tellis, Eden Yin and Simon J. Bell

University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and University of Cambridge

Downloads 374 (167,027)

Citation 5

Abstract:

44.

Tata Nano: Poor Man's Car or Radical Innovation?

Number of pages: 3 Posted: 19 Jan 2010

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Downloads 360 (174,221)

Abstract:

45.

Understanding and Managing International Growth of New Products

International Journal of Research in Marketing, Vol. 21, No. 4 , December 2004

Number of pages: 18 Posted: 25 May 2006

Gerard J. Tellis and S. Stremersch

University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Downloads 351 (179,120)

Citation 1

Abstract:

46.

Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder

Marketing Science, Forthcoming

Number of pages: 54 Posted: 22 Jul 2012

Ashish Sood, Gareth James, Gerard J. Tellis and Ji Zhu

University of California, Riverside (UCR) - School of Business Administration, University of Southern California - Marshall school of Business, University of Southern California - Marshall School of Business, Department of Marketing and University of Michigan at Ann Arbor

Downloads 336 (187,870)

Citation 3

Abstract:

47.

Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Marketing Science, Vol. 14, No. 3, Part 1 of 2, pp. 271-299, 1995

Number of pages: 30 Posted: 13 Jun 2006

Gerard J. Tellis and Fred S. Zufryden

University of Southern California - Marshall School of Business, Department of Marketing and University of Southern California - Marketing Department

Downloads 320 (197,902)

Citation 1

Abstract:

48.

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Marketing Science, Vol. 22, No. 2, Spring 2003

Number of pages: 21 Posted: 25 May 2006

Gerard J. Tellis, S. Stremersch and Eden Yin

University of Southern California - Marshall School of Business, Department of Marketing, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Cambridge - Judge Business School

Downloads 308 (206,232)

Citation 4

Abstract:

49.

Predicting Sales Takeoff for Whirlpool's New Personal Valet

Marketing Science, Vol. 23, No. 2, pp. 180-191, 2004

Number of pages: 4 Posted: 31 May 2006

Gerard J. Tellis, Peter N. Golder and Joseph A. Foster

University of Southern California - Marshall School of Business, Department of Marketing, Dartmouth College - Tuck School of Business and affiliation not provided to SSRN

Downloads 300 (212,075)

Citation 4

Abstract:

50.

To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts

Number of pages: 39 Posted: 29 Sep 2013

Joseph Johnson, Gerard J. Tellis and Eddie Ip

University of Miami - Department of Marketing, University of Southern California - Marshall School of Business, Department of Marketing and Wake Forest University School of Medicine

Downloads 291 (218,921)

Citation 3

Abstract:

51.

Pricing in the International Takeoff of New Products

Marshall School of Business Working Paper No. MKT 1-13

Number of pages: 54 Posted: 10 Nov 2012

Deepa Chandrasekaran, Joep Arts, Gerard J. Tellis and Ruud T. Frambach

University of Texas at Austin, VU University Amsterdam - Department of Information Systems, Marketing and Logistics, University of Southern California - Marshall School of Business, Department of Marketing and VU University Amsterdam

Downloads 264 (241,858)

Citation 2

Abstract:

52.

Why and How Quality Wins over Network Effects and What it Means

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09

Number of pages: 7 Posted: 29 Aug 2008 Last Revised: 03 Sep 2014

Gerard J. Tellis, Rakesh Niraj and Eden Yin

University of Southern California - Marshall School of Business, Department of Marketing, Case Western Reserve University - Department of Marketing and Policy Studies and University of Cambridge - Judge Business School

Downloads 257 (248,547)

Abstract:

53.

Product Recall: A Synthesis of Marketing Findings and Research Directions

Downloads 32 (263,924)

1

Product Recall: A Synthesis of Marketing Findings and Research Directions

Marketing Letters, Forthcoming

Number of pages: 49 Posted: 29 Feb 2024

Vivek Astvansh, Kersi D. Antia and Gerard J. Tellis

McGill University, University of Western Ontario - Richard Ivey School of Business and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 32 (988,668)

Abstract:

54.

The Optimal Data Interval for Econometric Models of Advertising Carryover

Marketing Science, Forthcoming

Number of pages: 37 Posted: 25 May 2006

Gerard J. Tellis and Philip Hans Franses

University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics

Downloads 238 (268,196)

Abstract:

55.

Decoding Market Disruption: New Schema, Model, and Findings

Emory Law and Economics Research Paper No. 10-68, Emory Public Law Research Paper No. 10-108, Marshall School of Business Working Paper No. 18-10

Number of pages: 50 Posted: 14 Jun 2010

Ashish Sood and Gerard J. Tellis

University of California, Riverside (UCR) - School of Business Administration and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 229 (278,417)

Abstract:

56.

Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices

Journal of the Academy of Marketing Science, Vol. 33, No. 4, pp. 486-503, 2005

Number of pages: 18 Posted: 23 May 2006

Joseph Johnson and Gerard J. Tellis

University of Miami - Department of Marketing and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 214 (296,997)

Citation 1

Abstract:

57.

New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates

Marshall School of Business Working Paper No. MKT 3-11

Number of pages: 48 Posted: 20 Jun 2011 Last Revised: 06 Nov 2014

Raj Sethuraman, Gerard J. Tellis and Richard Briesch

Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business, Department of Marketing and Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased)

Downloads 213 (298,301)

Abstract:

58.

Getting a Grip on the Saddle: Chasms or Cycles

Number of pages: 56 Posted: 22 Jun 2012

Gerard J. Tellis and Deepa Chandrasekaran

University of Southern California - Marshall School of Business, Department of Marketing and University of Texas at Austin

Downloads 205 (309,290)

Citation 4

Abstract:

59.

Challenges of Technological Evolution in Contemporary Markets

Marshall School of Business Working Paper No. MKT 7-11

Number of pages: 16 Posted: 29 Jan 2011 Last Revised: 04 Oct 2013

Gerard J. Tellis and Ashish Sood

University of Southern California - Marshall School of Business, Department of Marketing and University of California, Riverside (UCR) - School of Business Administration

Downloads 203 (312,170)

Abstract:

60.

Do Consumers Ever Learn? Analysis of Segment Behavior in Experimental Markets

Journal of Behavioral Decision Making, Vol. 13, 2000

Number of pages: 16 Posted: 01 Jun 2006

Gerard J. Tellis, Jaideep Prabhu and Jaideep Prabhu

University of Southern California - Marshall School of Business, Department of Marketing and University of Cambridge - Judge Business SchoolImperial College Business School

Downloads 191 (330,143)

Abstract:

61.

Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance

ERIM Report Series

Number of pages: 54 Posted: 02 Oct 2016 Last Revised: 09 Jan 2019

Myrthe Dieijen, Abhishek Borah, Gerard J. Tellis and Philip Hans Franses

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), INSEAD, University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics

Downloads 187 (336,600)

Abstract:

62.

Interesting and Impactful Research: On Phenomena, Theory, and Writing

Number of pages: 10 Posted: 08 Sep 2016

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Downloads 186 (338,308)

Abstract:

63.

Losers, Winners and Biased Trades

Journal of Consumer Research, Vol. 32, No. 2, 2005

Number of pages: 6 Posted: 01 Jun 2006

Gerard J. Tellis, Deborah J. MacInnis and Joseph Johnson

University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department and University of Miami - Department of Marketing

Downloads 170 (366,454)

Citation 8

Abstract:

64.

Silicon Envy: How Global Innovation Clusters Hurt or Stimulate Each Other Across Developed and Emerging Markets

Downloads 162 (382,041)

2

Silicon Envy: How Global Innovation Clusters Hurt or Stimulate Each Other Across Developed and Emerging Markets

Number of pages: 44 Posted: 22 Feb 2018

Nukhet Harmancioglu and Gerard J. Tellis

Koc University and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 160 (385,914)

Abstract:

Silicon Envy: How Global Innovation Clusters Hurt or Stimulate Each Other Across Developed and Emerging Markets

Journal of International Business Studies, Vol. 49, Issue 7, 2018

Number of pages: 17 Posted: 27 Aug 2018

Nukhet Harmancioglu and Gerard J. Tellis

Koc University and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 2 (1,347,360)

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Abstract:

65.

Network Effects: Do They Warm or Chill A Budding Product?

Number of pages: 5 Posted: 18 Jan 2010

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Downloads 126 (468,115)

Citation 2

Abstract:

66.

Stock Market Returns to Financial Innovations Before and During the Financial Crisis in US and Europe

Forthcoming in Journal of Product Innovation Management

Number of pages: 44 Posted: 26 Oct 2013

Lisa Schöler, Bernd Skiera and Gerard J. Tellis

Goethe University Frankfurt - Faculty of Economics and Business Administration, Goethe University Frankfurt and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 121 (483,116)

Abstract:

67.

Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?

Journal of Advertising Research, Vol. 45, No. 2, June 2005

Number of pages: 9 Posted: 25 May 2006

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Downloads 109 (522,334)

Abstract:

68.

The Dive & Disruption of Successful Current Products: Measures, Global Patterns, and Predictive Model

Number of pages: 40 Posted: 07 Nov 2014

Javier Palacios Fenech and Gerard J. Tellis

affiliation not provided to SSRN and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 103 (544,367)

Citation 3

Abstract:

69.

Lockdown Without Loss? A Natural Experiment of Net Payoffs to COVID Lockdowns

Journal of Public Policy and Marketing 2022

Number of pages: 59 Posted: 15 Dec 2022

Gerard J. Tellis, Ashish Sood, Sajeev Nair and Nitish Sood

University of Southern California - Marshall School of Business, Department of Marketing, University of California, Riverside (UCR) - School of Business Administration, University of Kansas - School of Business and Augusta University

Downloads 96 (570,992)

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70.

Spinoffs versus Buyouts: Profitability of Alternate Routes to Commercializing Innovations

Number of pages: 54 Posted: 29 Sep 2013

Gaia Rubera and Gerard J. Tellis

Bocconi University and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 76 (655,752)

Abstract:

71.

Is China Uniform? Intra-Country Differences in the Takeoff of New Products

Number of pages: 52 Posted: 21 Aug 2015

Ying Li and Gerard J. Tellis

School of Business, East China University of Science and Technology and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 59 (747,199)

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72.

Cash or Non-Cash? Unveiling Ideators' Incentive Preferences in Crowdsourcing Contests

Journal of Management Information Systems, Forthcoming , Northeastern U. D’Amore-McKim School of Business Research Paper No. 4781572

Number of pages: 44 Posted: 23 Apr 2024

Christoph Riedl, Johann Füller, Katja Hutter and Gerard J. Tellis

Northeastern University - D’Amore-McKim School of Business, University of Innsbruck, University of Innsbruck - School of Management - Department of Strategic Management, Marketing and Tourism and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 32 (961,982)

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73.

Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects

Journal of Marketing, Forthcoming. https://journals.sagepub.com/doi/10.1177/00222429211005481

Posted: 07 Apr 2021 Last Revised: 13 Jun 2024

Yanhao 'Max' Wei, Jihoon Hong and Gerard J. Tellis

University of Southern California - Marshall School of Business, University of Southern California, Marshall School of Business, Marketing Department, Students and University of Southern California - Marshall School of Business, Department of Marketing

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74.

Machine Learning for Creativity: How Similarity Networks Help to Design Winning Projects in Crowdfunding?

Forthcoming in Journal of Marketing.

Posted: 02 Mar 2021

Jihoon Hong, Yanhao 'Max' Wei and Gerard J. Tellis

University of Southern California, Marshall School of Business, Marketing Department, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business, Department of Marketing

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75.

Leapfrogging, Cannibalization, and Survival during Disruptive Technological Change: The Critical Role of Rate of Disengagement

USC Marshall School of Business Research Paper

Posted: 09 Oct 2020

Deepa Chandrasekaran, Gerard J. Tellis and Gareth James

University of Texas at Austin, University of Southern California - Marshall School of Business, Department of Marketing and University of Southern California - Marshall school of Business

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76.

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Marketing Science, Vol. 33, No. 1, 2014; pp. 114-133; DOI: 10.1287/mksc.2013.0818

Posted: 28 Feb 2014

Abhishek Borah and Gerard J. Tellis

INSEAD and University of Southern California - Marshall School of Business, Department of Marketing

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77.

A Critical Review and Synthesis of Research on Advertising in a Recession

Posted: 06 May 2009

Gerard J. Tellis and Kethan Tellis

University of Southern California - Marshall School of Business, Department of Marketing and affiliation not provided to SSRN

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78.

The Value of Quality: Stock Market Returns to Published Quality Reviews

Marketing Science, Vol. 26, No. 6, pp. 758-773, November-December 2007

Posted: 18 Apr 2008 Last Revised: 29 Apr 2008

Gerard J. Tellis and Joseph Johnson

University of Southern California - Marshall School of Business, Department of Marketing and University of Miami - Department of Marketing

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79.

Optimal Data Interval for Estimating Advertising Response

Marketing Science, Vol. 25, No. 3, May-June 2007

Posted: 15 Feb 2007

Gerard J. Tellis and Philip Hans Franses

University of Southern California - Marshall School of Business, Department of Marketing and Erasmus University Rotterdam (EUR) - Department of Econometrics

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Director of the Institute for Outlier Research in Business; Neely Chaired Professor of American Enterprise; Director of the Center for Global Innovation

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Scholarly Papers (79)

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Silicon Envy: How Global Innovation Clusters Hurt or Stimulate Each Other Across Developed and Emerging Markets

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