Scott M. Smith

Marriott School of Management, Brigham Young University

James Passey Professor of Marketing

TNRB 634

Provo, UT 84602

United States

http://marriottschool.byu.edu

  • Marriott School of Management, Brigham Young University

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    • Tel: 801 422-5569
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Scholarly Papers (1)

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1.

Improving Survey Completion Rates and Sample Representativeness Using Highly-Interesting Questions: A National Panel Experiment Comparing One and Two Stage Questions

Number of pages: 45 Posted: 11 Dec 2008 Last Revised: 18 Feb 2009
Jared M. Hansen, Scott M. Smith and Michael D. Geurts
University of North Carolina at Charlotte, Marriott School of Management, Brigham Young University and Brigham Young University - Department of Business Management
Downloads 235 (263,893)
Citation 2

Abstract:

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survey, nonresponse bias, response rate, completion rate, kurtosis, sample representativeness, highly-interesting questions; topic interest; interest; incentives