Joel Urbany

University of Notre Dame - Department of Marketing

Professor of Marketing, Associate Dean of Graduate Programs

Notre Dame, IN 46556-0399

United States

SCHOLARLY PAPERS

3

DOWNLOADS

567

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (3)

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 493 (56,252)

Abstract:

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marketing channels, game theory, behavioral decision research

2.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 73 (324,432)

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Choice, Restrictions, Constraints

3.

The Customer-Focused Growth Project

Darden Case No. UVA-M-0798
Number of pages: 19 Posted: 30 May 2017
Marian Chapman Moore and Joel Urbany
University of Virginia - Darden School of Business and University of Notre Dame - Department of Marketing
Downloads 1 (656,915)
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Abstract:

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marketing strategy, customer assessment, customer needs analysis, customer benefit ladders, growth opportunities, growth strategy, organic growth, growth ideas, competitive advantage, SWOT