Joel Urbany

University of Notre Dame - Department of Marketing

Professor of Marketing, Associate Dean of Graduate Programs

Notre Dame, IN 46556-0399

United States

SCHOLARLY PAPERS

3

DOWNLOADS

591

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (3)

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Marketing Letters March 2010, Volume 21, pages 301–315 DOI: 10.1007/s11002-010-9109-y
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 30 Sep 2020
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing DepartmentUniversity of Miami
Downloads 504 (70,133)

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marketing channels, game theory, behavioral decision research

2.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Retired
Downloads 86 (362,397)

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Choice, Restrictions, Constraints

3.

The Customer-Focused Growth Project

Darden Case No. UVA-M-0798
Number of pages: 19 Posted: 30 May 2017
Marian Chapman Moore and Joel Urbany
University of Virginia - Darden School of Business and University of Notre Dame - Department of Marketing
Downloads 1 (793,524)
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marketing strategy, customer assessment, customer needs analysis, customer benefit ladders, growth opportunities, growth strategy, organic growth, growth ideas, competitive advantage, SWOT