Rajan Varadarajan

Texas A&M University - Department of Marketing

430 Wehner

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

2

DOWNLOADS

766

CITATIONS

2

Scholarly Papers (2)

1.

CRM Implementation: Effectiveness Issues and Insights

Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Naryandas, Girish Ramani, & Rajan Varadarajan. 2006. "CRM Implementation: Effectiveness Issues and Insights" Journal of Service Research, 9(2), November, 184-194.
Number of pages: 11 Posted: 02 Nov 2013
IBM Corporation, Emory University, IBM Corporation, Rice University, Harvard Business School - Marketing Unit, Drexel University and Texas A&M University - Department of Marketing
Downloads 660 (38,099)
Citation 4

Abstract:

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customer relationship management; CRM; CRM strategy; CRM implementation

2.

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Journal of Interactive Marketing (2010), 24 (2), 96-110
Number of pages: 15 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Temple University - Department of Management Information Systems, Texas A&M University - Department of Marketing, University of Texas at Austin - Red McCombs School of Business, Texas A&M University - Mays Business School, Texas A&M University - Department of Marketing, University of Washington, Bothell - E-Commerce and Marketing and Advance Auto
Downloads 106 (251,521)
Citation 4

Abstract:

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Interactive technology, Interactive retailing technology, Retailing strategy, Strategy capabilities