Peeter W.J. Verlegh

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

5

DOWNLOADS
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Top 44,582

in Total Papers Downloads

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SSRN CITATIONS

1

CROSSREF CITATIONS

8

Scholarly Papers (5)

1.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing
Downloads 778 (44,205)

Abstract:

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virtual community, satisfaction, internet, consumers, relationship age

2.

Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

ERIM Report Series Reference No. ERS-2008-056-MKT
Number of pages: 42 Posted: 27 Oct 2008
Mirjam A. Tuk, Peeter W.J. Verlegh, A. Smidts and Daniel H.J. Wigboldus
Imperial College Business School, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Radboud University Nijmegen
Downloads 506 (77,069)
Citation 1

Abstract:

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word-of-mouth, rewarded recommendations, relationship norms, disclosure of ulterior motive

3.

Cognitive and Affective Consequences of Two Types of Incongruent Advertising

ERIM Report Series Reference No. ERS-2002-42-MKT
Number of pages: 33 Posted: 26 Feb 2008
Joost Loef and Peeter W.J. Verlegh
Tinbergen Institute and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 107 (338,665)

Abstract:

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Advertising, information processing, experiments, congruency, schema theory

4.

Interpersonal Relationships Moderate the Effect of Faces on Person Judgments

ERIM Report Series Reference No. ERS-2008-057-MKT
Number of pages: 32 Posted: 27 Oct 2008
Mirjam A. Tuk, Peeter W.J. Verlegh, A. Smidts and Daniel H.J. Wigboldus
Imperial College Business School, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Radboud University Nijmegen
Downloads 60 (472,578)

Abstract:

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trust, facial characteristics, person perception, word-of-mouth, relationship norms

5.

The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions

ERIM Report Series Reference No. ERS-2013-010-MKT
Posted: 24 Jul 2013
Anne-Sophie Lenoir, S. Puntoni, Americus Reed and Peeter W.J. Verlegh
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Abstract:

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advertising, ethnicity, identity, minority targeting