Peeter W.J. Verlegh

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

SCHOLARLY PAPERS

5

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1,607

SSRN CITATIONS

1

CROSSREF CITATIONS

8

Scholarly Papers (5)

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1.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Number of pages: 51 Posted: 27 May 2003
Fred Langerak, Peter C. Verhoef, Peeter W.J. Verlegh and Kristine de Valck
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing
Downloads 861 (48,804)

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virtual community, satisfaction, internet, consumers, relationship age

2.

Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

ERIM Report Series Reference No. ERS-2008-056-MKT
Number of pages: 42 Posted: 27 Oct 2008
Mirjam A. Tuk, Peeter W.J. Verlegh, A. Smidts and Daniel H.J. Wigboldus
Imperial College Business School, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Radboud University Nijmegen
Downloads 527 (92,086)
Citation 1

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word-of-mouth, rewarded recommendations, relationship norms, disclosure of ulterior motive

3.

Cognitive and Affective Consequences of Two Types of Incongruent Advertising

ERIM Report Series Reference No. ERS-2002-42-MKT
Number of pages: 33 Posted: 26 Feb 2008
Joost Loef and Peeter W.J. Verlegh
Tinbergen Institute and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 140 (350,980)

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Advertising, information processing, experiments, congruency, schema theory

4.

Interpersonal Relationships Moderate the Effect of Faces on Person Judgments

ERIM Report Series Reference No. ERS-2008-057-MKT
Number of pages: 32 Posted: 27 Oct 2008
Mirjam A. Tuk, Peeter W.J. Verlegh, A. Smidts and Daniel H.J. Wigboldus
Imperial College Business School, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Radboud University Nijmegen
Downloads 79 (520,671)

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trust, facial characteristics, person perception, word-of-mouth, relationship norms

5.

The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions

ERIM Report Series Reference No. ERS-2013-010-MKT
Posted: 24 Jul 2013
Anne-Sophie Lenoir, S. Puntoni, Americus Reed and Peeter W.J. Verlegh
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - The Wharton School, University of Pennsylvania - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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advertising, ethnicity, identity, minority targeting