Peeter W.J. Verlegh

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

1.

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

ERIM Report Series Reference No. ERS-2003-004-MKT
Number of pages: 51 Posted: 27 May 2003
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 684 (36,893)

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virtual community, satisfaction, internet, consumers, relationship age

2.

Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

ERIM Report Series Reference No. ERS-2008-056-MKT
Number of pages: 42 Posted: 27 Oct 2008
Mirjam A. Tuk, Peeter W.J. Verlegh, A. Smidts and Daniel H.J. Wigboldus
Imperial College Business School, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Radboud University Nijmegen
Downloads 484 (57,776)

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word-of-mouth, rewarded recommendations, relationship norms, disclosure of ulterior motive

3.

Cognitive and Affective Consequences of Two Types of Incongruent Advertising

ERIM Report Series Reference No. ERS-2002-42-MKT
Number of pages: 33 Posted: 26 Feb 2008
Joost Loef and Peeter W.J. Verlegh
Tinbergen Institute and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 95 (274,288)

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Advertising, information processing, experiments, congruency, schema theory

4.

Interpersonal Relationships Moderate the Effect of Faces on Person Judgments

ERIM Report Series Reference No. ERS-2008-057-MKT
Number of pages: 32 Posted: 27 Oct 2008
Mirjam A. Tuk, Peeter W.J. Verlegh, A. Smidts and Daniel H.J. Wigboldus
Imperial College Business School, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Radboud University Nijmegen
Downloads 58 (362,851)

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trust, facial characteristics, person perception, word-of-mouth, relationship norms

5.

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

British Journal of Management, Vol. 18, No. 3, pp. 241-256, September 2007
Number of pages: 16 Posted: 27 Aug 2007
Erasmus University Rotterdam - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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6.

The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions

ERIM Report Series Reference No. ERS-2013-010-MKT
Posted: 24 Jul 2013
Anne-Sophie Lenoir, S. Puntoni, Americus Reed and Peeter W.J. Verlegh
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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advertising, ethnicity, identity, minority targeting