Doyle Weiss

University of Iowa

Melrose and Byington

Iowa City, IA 52242

United States

SCHOLARLY PAPERS

2

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CITATIONS
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Scholarly Papers (2)

1.

Does TV Advertising Really Affect Sales? The Role of Measures, Models and Data Aggregation

Journal of Advertising Research, Vol.24, No. 3, pp. 1-12, Fall 1995
Number of pages: 12 Posted: 07 Jun 2006
Doyle Weiss and Gerard J. Tellis
University of Iowa and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 1,304 (10,938)
Citation 3

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TV Advertising, Sales Impact, Data Aggregation

2.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
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Choice Dynamics, Buyer Behavior