Doyle Weiss

University of Iowa

Melrose and Byington

Iowa City, IA 52242

United States

SCHOLARLY PAPERS

2

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CITATIONS
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Scholarly Papers (2)

1.

Does TV Advertising Really Affect Sales? The Role of Measures, Models and Data Aggregation

Journal of Advertising Research, Vol.24, No. 3, pp. 1-12, Fall 1995
Number of pages: 12 Posted: 07 Jun 2006
Doyle Weiss and Gerard J. Tellis
University of Iowa and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 1,304 (11,850)
Citation 3

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TV Advertising, Sales Impact, Data Aggregation

2.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
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Choice Dynamics, Buyer Behavior