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3000 DR Rotterdam
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Customer Relationship Management, marketing management support systems, survey research
information technology, decision making, decision biases, marketing management support systems
experimental design, information-sharing, interfirm collaboration, marketing channels
marketing-R&D interface, new product performance, resources, strategic scope
marketing, interfaces, productontwikkeling, interne organisatie, farmaceutische industrie
branching processes, Markov processes, forecasting, online marketing, viral marketing, word of mouth
laddering, means-end relations, consumer behavior, semantic relations, hierarchy
Sales Promotions, Channels of Distribution, Consumer Price Discounts, Channel Coordination
means-end analysis, laddering, sensemaking, organizational action, employee motivation
Integer programming, Column generation, Demand forecasting, Optimization of movie schedules
creative design, analogical reasoning, decision support systems, sales promotion campaigns, analogieën
competition, innovation, new product announcement, market signals, semiconductors
intra-firm adoption, European marketing, European Monetary Union, business marketing, innovation
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