Berend Wierenga

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

SCHOLARLY PAPERS

13

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TOTAL CITATIONS
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Top 28,246

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14

Scholarly Papers (13)

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1.

When are Crm Systems Successful? The Perspective of the User and of the Organization

ERIM Report Series Reference No. ERS-2005-048-MKT
Number of pages: 53 Posted: 02 Jan 2006
G.H. van Bruggen and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,437 (27,271)

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Customer Relationship Management, marketing management support systems, survey research

2.

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

ERIM Report Series Reference No. ERS-2000-33-MKT
Number of pages: 39 Posted: 26 Aug 2006
G.H. van Bruggen, A. Smidts and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 667 (79,251)
Citation 2

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information technology, decision making, decision biases, marketing management support systems

3.

Building Stronger Channel Relationships Through Information Sharing

ERIM Report Series Reference No. ERS-2002-84-MKT
Number of pages: 62 Posted: 19 Mar 2003
Willem Smit, G.H. van Bruggen and Berend Wierenga
IMD International, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 608 (89,115)

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experimental design, information-sharing, interfirm collaboration, marketing channels

4.

How the Impact of Integration of Marketing and R&D Differs Depending on a Firm?S Resources and its Strategic Scope

Number of pages: 50 Posted: 17 Feb 2003
Mark A.A.M. Leenders and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 571 (96,566)

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marketing-R&D interface, new product performance, resources, strategic scope

5.

The Effectiveness of Different Mechanisms for Integrating Marketing and R&D

Number of pages: 47 Posted: 10 Feb 2003
Mark A.A.M. Leenders and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 440 (132,352)
Citation 2

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marketing, interfaces, productontwikkeling, interne organisatie, farmaceutische industrie

6.

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

ERIM Report Series Reference No. ERS-2009-029-MKT
Number of pages: 68 Posted: 08 Jun 2009
Ralf van der Lans, G.H. van Bruggen, J. Eliashberg and Berend Wierenga
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 413 (142,577)

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branching processes, Markov processes, forecasting, online marketing, viral marketing, word of mouth

7.

Means-End Relations

Number of pages: 65 Posted: 26 Aug 2006
Johan van Rekom and Berend Wierenga
Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 378 (157,528)

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laddering, means-end relations, consumer behavior, semantic relations, hierarchy

8.

Suboptimality of Sales Promotions and Improvement Through Channel Coordination

Number of pages: 49 Posted: 23 Feb 2003
Berend Wierenga and Han Soethoudt
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Agrotechnological Research Institute ATO - Wageningen
Downloads 312 (193,818)
Citation 6

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Sales Promotions, Channels of Distribution, Consumer Price Discounts, Channel Coordination

9.

Sensemaking from Actions

ERIM Report Series Reference No. ERS-2000-52-MKT
Number of pages: 56 Posted: 26 Aug 2006
Johan van Rekom, C.B.M. van Riel and Berend Wierenga
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 281 (216,437)

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means-end analysis, laddering, sensemaking, organizational action, employee motivation

10.

The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach

ERIM Report Series Reference No. ERS-2008-006-MKT
Number of pages: 54 Posted: 29 Jan 2009
Niek Althuizen and Berend Wierenga
ESSEC Business School - Marketing Department and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 213 (283,677)

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creative design, analogical reasoning, decision support systems, sales promotion campaigns, analogieën

11.

Demand-Driven Scheduling of Movies in a Multiplex

ERIM Report Series Reference No. ERS-2007-033-MKT
Number of pages: 36 Posted: 20 May 2007
J. Eliashberg, Q. Hegie, J. Ho, D. Huisman, S.J. Miller, Sanjeev Swami, Charles Weinberg and Berend Wierenga
University of Pennsylvania - Marketing Department, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, University of British Columbia (UBC) - Sauder School of Business and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 197 (304,914)
Citation 4

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Integer programming, Column generation, Demand forecasting, Optimization of movie schedules

12.

New Product Announcements as Market Signals. A Content Analysis in the Dram Chip Industry

ERIM Report Series Reference No. ERS-2003-025-MKT
Number of pages: 35 Posted: 28 Feb 2008
Wybe T. Popma, Eric Waarts and Berend Wierenga
affiliation not provided to SSRN, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 150 (386,728)

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competition, innovation, new product announcement, market signals, semiconductors

13.

Intra-Firm Adoption Decisions

Number of pages: 37 Posted: 10 Feb 2003
Yvonne M. van Everdingen and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 109 (494,508)

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intra-firm adoption, European marketing, European Monetary Union, business marketing, innovation