Berend Wierenga

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

P.O. Box 1738

Room T08-21

3000 DR Rotterdam, 3000 DR

Netherlands

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

14

DOWNLOADS
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4,797

CITATIONS
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Top 16,862

in Total Papers Citations

20

Scholarly Papers (14)

1.

When are Crm Systems Successful? The Perspective of the User and of the Organization

ERIM Report Series Reference No. ERS-2005-048-MKT
Number of pages: 53 Posted: 02 Jan 2006
G.H. van Bruggen and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 1,178 (11,903)
Citation 2

Abstract:

Customer Relationship Management, marketing management support systems, survey research

2.

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

ERIM Report Series Reference No. ERS-2000-33-MKT
Number of pages: 39 Posted: 26 Aug 2006
G.H. van Bruggen, A. Smidts and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 581 (35,360)
Citation 1

Abstract:

information technology, decision making, decision biases, marketing management support systems

3.

Building Stronger Channel Relationships Through Information Sharing

ERIM Report Series Reference No. ERS-2002-84-MKT
Number of pages: 62 Posted: 19 Mar 2003
Willem Smit, G.H. van Bruggen and Berend Wierenga
IMD International, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 541 (39,565)

Abstract:

experimental design, information-sharing, interfirm collaboration, marketing channels

4.

How the Impact of Integration of Marketing and R&D Differs Depending on a Firm?S Resources and its Strategic Scope

ERIM Report Series Reference No. ERS-2002-68-MKT
Number of pages: 50 Posted: 17 Feb 2003
Mark A.A.M. Leenders and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 470 (47,412)

Abstract:

marketing-R&D interface, new product performance, resources, strategic scope

5.

The Effectiveness of Different Mechanisms for Integrating Marketing and R&D

ERIM Report Series Reference No. ERS-2001-20-MKT
Number of pages: 47 Posted: 10 Feb 2003
Mark A.A.M. Leenders and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 368 (59,730)
Citation 8

Abstract:

marketing, interfaces, productontwikkeling, interne organisatie, farmaceutische industrie

6.

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

ERIM Report Series Reference No. ERS-2009-029-MKT
Number of pages: 68 Posted: 08 Jun 2009
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 320 (68,599)
Citation 4

Abstract:

branching processes, Markov processes, forecasting, online marketing, viral marketing, word of mouth

7.

Means-End Relations

ERIM Report Series Reference No. ERS-2002-36-MKT
Number of pages: 65 Posted: 26 Aug 2006
Johan van Rekom and Berend Wierenga
Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 288 (81,157)

Abstract:

laddering, means-end relations, consumer behavior, semantic relations, hierarchy

8.

Suboptimality of Sales Promotions and Improvement Through Channel Coordination

ERIM Report Series Reference No. ERS-2002-10-MKT
Number of pages: 49 Posted: 23 Feb 2003
Berend Wierenga and Han Soethoudt
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Agrotechnological Research Institute ATO - Wageningen
Downloads 244 (97,495)

Abstract:

Sales Promotions, Channels of Distribution, Consumer Price Discounts, Channel Coordination

9.

Sensemaking from Actions

ERIM Report Series Reference No. ERS-2000-52-MKT
Number of pages: 56 Posted: 26 Aug 2006
Johan van Rekom, C.B.M. van Riel and Berend Wierenga
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 210 (111,022)

Abstract:

means-end analysis, laddering, sensemaking, organizational action, employee motivation

10.

Demand-Driven Scheduling of Movies in a Multiplex

ERIM Report Series Reference No. ERS-2007-033-MKT
Number of pages: 36 Posted: 20 May 2007
University of Pennsylvania - Marketing Department, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, University of British Columbia (UBC) - Sauder School of Business and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 132 (168,390)
Citation 3

Abstract:

Integer programming, Column generation, Demand forecasting, Optimization of movie schedules

11.

The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach

ERIM Report Series Reference No. ERS-2008-006-MKT
Number of pages: 54 Posted: 29 Jan 2009
Niek Althuizen and Berend Wierenga
ESSEC Business School - Marketing Department and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 120 (173,321)

Abstract:

creative design, analogical reasoning, decision support systems, sales promotion campaigns, analogie├źn

12.

New Product Announcements as Market Signals. A Content Analysis in the Dram Chip Industry

ERIM Report Series Reference No. ERS-2003-025-MKT
Number of pages: 35 Posted: 28 Feb 2008
Wybe T. Popma, Eric Waarts and Berend Wierenga
affiliation not provided to SSRN, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 81 (229,310)

Abstract:

competition, innovation, new product announcement, market signals, semiconductors

13.

Intra-Firm Adoption Decisions

ERIM Report Series Reference No. ERS-2001-21-MKT
Number of pages: 37 Posted: 10 Feb 2003
Yvonne M. van Everdingen and Berend Wierenga
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 60 (286,209)

Abstract:

intra-firm adoption, European marketing, European Monetary Union, business marketing, innovation

14.

A Methodology for Assessing Organizational Core Values

Journal of Management Studies, Vol. 43, No. 2, pp. 175-201, March 2006
Number of pages: 27 Posted: 08 May 2006
Johan van Rekom, Berend Wierenga and C.B.M. van Riel
Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus Research Institute of Management (ERIM)
Downloads 14 (460,572)
Citation 2
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Abstract: