Carolyn Yoon

University of Michigan, Stephen M. Ross School of Business

Assistant Professor

701 Tappan Street

Ann Arbor, MI MI 48109

United States

University of Michigan at Ann Arbor - Institute for Social Research (ISR)

Faculty Associate

Ann Arbor, MI 48106-1248

United States

SCHOLARLY PAPERS

3

DOWNLOADS

877

SSRN CITATIONS
Rank 40,090

SSRN RANKINGS

Top 40,090

in Total Papers Citations

10

CROSSREF CITATIONS

14

Scholarly Papers (3)

1.

How Warnings About False Claims Become Recommendations

Number of pages: 38 Posted: 19 Apr 2004
University of Toronto, University of Michigan, Stephen M. Ross School of Business, University of Illinois at Urbana-Champaign - Department of Psychology and University of Southern California - Department of Psychology
Downloads 468 (116,213)
Citation 4

Abstract:

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Older consumers, beliefs, memory, learning, public policy issues

2.

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

Journal of Consumer Research, 44 (August 2017), 414-31.
Number of pages: 58 Posted: 30 Jan 2017 Last Revised: 03 Sep 2017
James Mourey, Jenny Olson and Carolyn Yoon
DePaul University, Indiana University - Kelley School of Business - Department of Marketing and University of Michigan, Stephen M. Ross School of Business
Downloads 357 (158,373)
Citation 4

Abstract:

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Social Exclusion, Anthropomorphism, Compensatory Consumption, Belonging, Prosocial Behavior, Misattribution

3.

The Relationship between Agency, Communion, and Neural Processes Associated with Conforming to Social Influence

Number of pages: 25 Posted: 07 Mar 2023
University of Washington, University of Amsterdam, University of Pennsylvania, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Department of Psychology, University of Pennsylvania, University of Pennsylvania and University of Wisconsin - Madison
Downloads 52 (706,878)

Abstract:

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self-construal, gender, conformity, fMRI, and social influence