Carolyn Yoon

University of Michigan, Stephen M. Ross School of Business

Assistant Professor

701 Tappan Street

Ann Arbor, MI MI 48109

United States

University of Michigan at Ann Arbor - Institute for Social Research (ISR)

Faculty Associate

Ann Arbor, MI 48106-1248

United States

SCHOLARLY PAPERS

2

DOWNLOADS

609

SSRN CITATIONS
Rank 39,032

SSRN RANKINGS

Top 39,032

in Total Papers Citations

3

CROSSREF CITATIONS

14

Scholarly Papers (2)

1.

How Warnings About False Claims Become Recommendations

Number of pages: 38 Posted: 19 Apr 2004
University of Toronto, University of Michigan, Stephen M. Ross School of Business, University of Illinois at Urbana-Champaign - Department of Psychology and University of Southern California - Department of Psychology
Downloads 373 (86,988)
Citation 3

Abstract:

Loading...

Older consumers, beliefs, memory, learning, public policy issues

2.

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

Journal of Consumer Research, 44 (August 2017), 414-31.
Number of pages: 58 Posted: 30 Jan 2017 Last Revised: 03 Sep 2017
James Mourey, Jenny Olson and Carolyn Yoon
DePaul University, Indiana University - Kelley School of Business - Department of Marketing and University of Michigan, Stephen M. Ross School of Business
Downloads 236 (142,187)

Abstract:

Loading...

Social Exclusion, Anthropomorphism, Compensatory Consumption, Belonging, Prosocial Behavior, Misattribution