Kevin Bradford

University of Notre Dame

Assistant Professor of Marketing

361 Mendoza College of Business

Notre Dame, IN 46556-5646

United States

SCHOLARLY PAPERS

1

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121

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (1)

1.

Creativity in Buyer-Seller Relationships: The Role of Governance

International Journal of Research in Marketing, Vol. 25, pp. 109-118, 2008
Number of pages: 41 Posted: 18 Dec 2008
Qiong Wang, Barton A. Weitz, Kevin Bradford and Xu Jun
University of Oklahoma - Division of Marketing, University of Florida - Warrington College of Business Administration, University of Notre Dame and affiliation not provided to SSRN
Downloads 121 (286,228)

Abstract:

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innovation, trust, contract, power, buyer-seller relationships, complementary resources, knowledge-sharing routines, learning orientation, open mindedness, management support, governance