Sonya A. Grier

American University - Kogod School of Business

4400 Massachusetts Avenue NW

Washington, DC 20816-8044

United States

American University - Center for Latin American & Latino Studies (CLALS)

4400 Massachusetts Avenue NW

Washington, DC 20016

United States

SCHOLARLY PAPERS

7

DOWNLOADS

163

CITATIONS

0

Scholarly Papers (7)

1.

The Impact of Status on Third Person Effects in Advertising Persuasion in South Africa

Journal of Consumer Behaviour, Forthcoming
Number of pages: 36 Posted: 23 Aug 2005
Sonya A. Grier and Anne M. Brumbaugh
American University - Kogod School of Business and College of Charleston
Downloads 120 (231,636)

Abstract:

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Third person effect, status, norms, attribution, persuasion, advertising, South Africa

2.

Assessing the Societal Impact of Research: The Relational Engagement Approach

Journal of Public Policy & Marketing, 2016 Forthcoming
Number of pages: 47 Posted: 09 Apr 2016 Last Revised: 12 Apr 2016
University of Melbourne - Melbourne Business School, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Sam M. Walton College of Business, University of Arkansas, American University - Kogod School of Business, University of Lille II, Queen’s University Management School, Rutgers University, SKEMA Business School - Université de Lille, Stockholm University, Université de Brest in France, Aalto University School of Business, Aalto University, University of Texas at Austin and Department of Management, Marketing, and Entrepreneurship, University of Canterbury
Downloads 35 (442,336)

Abstract:

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research impact, relational engagement, transformative consumer research, societal benefit, impact assessment

3.

When the Burger Becomes Halal: A Critical Discourse Analysis of Privilege and Marketplace Inclusion

Forthcoming, Consumption Markets & Culture.
Number of pages: 60 Posted: 21 Jul 2017
Guillaume Johnson, Kevin Thomas and Sonya A. Grier
CNRS - Dauphine Recherches en Management, University of Texas at Austin and American University - Kogod School of Business
Downloads 8 (591,299)

Abstract:

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Privilege, power, market inclusion, critical discourse analysis, discursive legitimation, secularism/laïcité

4.

Re-Imagining the Marketplace: Addressing Race in Academic Marketing Research

Posted: 03 Jan 2018
Sonya A. Grier, Kevin Thomas and Guillaume Johnson
American University - Kogod School of Business, University of Texas at Austin and CNRS - Dauphine Recherches en Management

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Race, marketplace icon, research network, critical approach, interdisciplinary, consumer research, diversity, ethnicity

5.

Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents

Journal of Public Policy & Marketing, 1-47, 2012
Posted: 29 Jul 2012
Sonya A. Grier and Brennan Davis
American University - Kogod School of Business and California State Polytechnic University, San Luis Obispo - Orfalea College of Business

Abstract:

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adolescent obesity, fast food, urban, ethnic minorities, low income

6.

Targeted Marketing and Public Health

Annual Review of Public Health, Vol. 31, pp. 349-369, 2010
Posted: 04 Jun 2010
Sonya A. Grier and Shiriki Kumanyika
American University - Kogod School of Business and University of Pennsylvania - Perelman School of Medicine

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7.

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

Stanford University Graduate School of Business Research Paper No. 1578, Journal of Consumer Psychology, Vol. 9, No. 3, pp. 127-140, 2002
Posted: 17 Nov 2006
Anne M. Brumbaugh, Sonya A. Grier and Jennifer Aaker
College of Charleston, American University - Kogod School of Business and Stanford University - Graduate School of Business

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