Monic Sun

Questrom School of Business, Boston University

Assistant Professor of Marketing

595 Commonwealth Avenue

Boston, MA 02215

United States

http://people.bu.edu/monic

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 24,236

SSRN RANKINGS

Top 24,236

in Total Papers Downloads

3,985

SSRN CITATIONS
Rank 6,777

SSRN RANKINGS

Top 6,777

in Total Papers Citations

230

CROSSREF CITATIONS

29

Scholarly Papers (13)

1.

Peer-to-Peer Markets with Bilateral Ratings

NET Institute Working Paper No. 17-01
Number of pages: 44 Posted: 13 Sep 2017 Last Revised: 18 Jan 2024
T. Tony Ke, Monic Sun and Baojun Jiang
The Chinese University of Hong Kong (CUHK), Questrom School of Business, Boston University and Washington University in Saint Louis - John M. Olin Business School
Downloads 673 (73,423)
Citation 1

Abstract:

Loading...

platform design, information disclosure, customer reviews, decentralized matching, price competition

2.

How Does the Variance of Product Ratings Matter?

Number of pages: 28 Posted: 07 May 2009 Last Revised: 28 Sep 2011
Monic Sun
Questrom School of Business, Boston University
Downloads 662 (74,994)
Citation 25

Abstract:

Loading...

Theoretical Modelling, Information Transmission, Product Ratings

Ad Revenue and Content Commercialization: Evidence from Blogs

Number of pages: 34 Posted: 07 Jan 2011 Last Revised: 02 Dec 2015
Monic Sun and Feng Zhu
Questrom School of Business, Boston University and Harvard University - Harvard Business School
Downloads 460 (116,308)
Citation 5

Abstract:

Loading...

ad-sponsored business model, media content, blog, revenue-sharing, user-generated content

Ad Revenue and Content Commercialization: Evidence from Blogs

NET Institute Working Paper No. 11-32
Number of pages: 26 Posted: 24 Nov 2011
Monic Sun and Feng Zhu
Questrom School of Business, Boston University and Harvard University - Harvard Business School
Downloads 68 (625,800)
Citation 36

Abstract:

Loading...

ad-sponsored business model, media content, blog, revenue-sharing

4.

What Makes People Happy? Decoupling the Experiential-Material Continuum

Journal of Consumer Psychology 2022, Georgetown McDonough School of Business Research Paper No. 4315474
Number of pages: 26 Posted: 05 Jan 2023
Arizona State University, University of Toronto - Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management, Georgetown University - McDonough School of Business, University of California, San Diego (UCSD) - Rady School of Management, The George Washington University, Northwestern University - Kellogg School of Management, Fisher College of Business, The Ohio State University, Arizona State University (ASU), University of Chicago - Booth School of Business, ESADE University Faculties and Questrom School of Business, Boston University
Downloads 354 (158,498)

Abstract:

Loading...

Well-being, Emotion, Happiness, Experiential, Material

5.

U-Shaped Conformity in Online Social Networks

NET Institute Working Paper No. 12-15
Number of pages: 55 Posted: 11 Nov 2012 Last Revised: 08 Aug 2018
Questrom School of Business, Boston University, Chinese University of Hong Kong and Harvard University - Harvard Business School
Downloads 330 (170,909)
Citation 9

Abstract:

Loading...

conformity, normative social influence, social networks, field experiment

6.

The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence

Journal of Marketing Research, Vol. LIV (April 2017), 293–305
Number of pages: 43 Posted: 30 Aug 2018
Monic Sun and Remi Trudel
Questrom School of Business, Boston University and Boston University
Downloads 313 (180,713)
Citation 7

Abstract:

Loading...

behavioral economics, sustainability, recycling, disposal

7.

Disclosing Multiple Product Attributes

Stanford University Graduate School of Business Research Paper No. 2006
Number of pages: 34 Posted: 21 Nov 2008
Monic Sun
Questrom School of Business, Boston University
Downloads 261 (218,672)
Citation 17

Abstract:

Loading...

advertising, marketing strategy

8.

Competitive Mobile Targeting

Number of pages: 37 Posted: 09 Mar 2015
Yuxin Chen, Xinxin Li and Monic Sun
New York University (NYU) - Department of Marketing, University of Connecticut - Department of Operations & Information Management and Questrom School of Business, Boston University
Downloads 237 (239,607)
Citation 15

Abstract:

Loading...

Mobilen Targeting, Competitive Targeting, Pricing

9.

Optimal Search for Product Information

Number of pages: 31 Posted: 08 Dec 2010 Last Revised: 14 Dec 2010
Universidade Catolica Portuguesa, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 225 (251,822)
Citation 41

Abstract:

Loading...

search, product information

10.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 133 (396,655)

Abstract:

Loading...

11.

Too Much Information? Information Provision and Search Costs

Marketing Science, Vol. 35, No. 4, July–August 2016, pp. 605–618
Number of pages: 34 Posted: 30 Aug 2018
Universidade Catolica Portuguesa, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 104 (476,420)
Citation 27

Abstract:

Loading...

12.

Informal Payments in Developing Countries' Public Health Sectors

Pacific Economic Review, Vol. 17, 2012
Number of pages: 22 Posted: 20 May 2009 Last Revised: 06 Aug 2018
Ting Liu and Monic Sun
Stony Brook University and Questrom School of Business, Boston University
Downloads 98 (495,979)
Citation 1

Abstract:

Loading...

13.

Product Fit Uncertainty and Information Provision in a Distribution Channel

Number of pages: 42 Posted: 20 Jul 2020
Monic Sun
Questrom School of Business, Boston University
Downloads 67 (620,634)
Citation 5

Abstract:

Loading...