Monic Sun

Boston University

Assistant Professor of Marketing

595 Commonwealth Avenue

Boston, MA 02215

United States

http://smgapps.bu.edu/mgmt_new/profiles/SunMonic.html

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 20,933

SSRN RANKINGS

Top 20,933

in Total Papers Downloads

1,724

CITATIONS
Rank 13,840

SSRN RANKINGS

Top 13,840

in Total Papers Citations

27

Scholarly Papers (9)

1.

How Does the Variance of Product Ratings Matter?

Number of pages: 28 Posted: 07 May 2009 Last Revised: 28 Sep 2011
Monic Sun
Boston University
Downloads 513 (38,521)
Citation 9

Abstract:

Theoretical Modelling, Information Transmission, Product Ratings

Ad Revenue and Content Commercialization: Evidence from Blogs

Number of pages: 34 Posted: 07 Jan 2011 Last Revised: 02 Dec 2015
Monic Sun and Feng Zhu
Boston University and Harvard University - Harvard Business School
Downloads 382 (58,931)
Citation 3

Abstract:

ad-sponsored business model, media content, blog, revenue-sharing, user-generated content

Ad Revenue and Content Commercialization: Evidence from Blogs

NET Institute Working Paper No. 11-32
Number of pages: 26 Posted: 24 Nov 2011
Monic Sun and Feng Zhu
Boston University and Harvard University - Harvard Business School
Downloads 30 (387,422)
Citation 3

Abstract:

ad-sponsored business model, media content, blog, revenue-sharing

3.
Downloads 228 (105,449)
Citation 11

Disclosing Multiple Product Attributes

Stanford University Graduate School of Business Research Paper No. 2006
Number of pages: 34 Posted: 21 Nov 2008
Monic Sun
Boston University
Downloads 227 (105,442)
Citation 11

Abstract:

advertising, marketing strategy

Disclosing Multiple Product Attributes

Journal of Economics & Management Strategy, Vol. 20, Issue 1, pp. 195-224, 2011
Number of pages: 30 Posted: 16 Mar 2011
Monic Sun
Boston University
Downloads 1 (549,012)
Citation 11

Abstract:

4.

Optimal Search for Product Information

Number of pages: 31 Posted: 08 Dec 2010 Last Revised: 14 Dec 2010
Universidade Catolica Portuguesa, Boston University and University of California, Berkeley
Downloads 164 (137,806)
Citation 3

Abstract:

search, product information

5.

Informal Payments in Developing Countries' Public Health Sectors

Number of pages: 22 Posted: 20 May 2009
Ting Liu and Monic Sun
Stony Brook University and Boston University
Downloads 70 (251,779)

Abstract:

6.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, USC Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Boston University and University of California, Berkeley
Downloads 59 (265,985)
Citation 1

Abstract:

7.

Nonconformity in Online Social Networks

NET Institute Working Paper No. 12-15
Number of pages: 31 Posted: 11 Nov 2012 Last Revised: 21 Aug 2016
Boston University, Hong Kong University of Science & Technology (HKUST) and Harvard University - Harvard Business School
Downloads 57 (203,187)

Abstract:

nonconformity, field experiment, social networks

8.

Competitive Mobile Targeting

Number of pages: 37 Posted: 09 Mar 2015
Yuxin Chen, Xinxin Li and Monic Sun
New York University (NYU) - Department of Marketing, University of Connecticut - School of Business and Boston University
Downloads 46 (187,845)

Abstract:

Mobilen Targeting, Competitive Targeting, Pricing

9.

Informal Payments in Developing Countries' Public Health Sectors

Pacific Economic Review, Vol. 17, Issue 4, pp. 514-524, 2012
Number of pages: 11 Posted: 11 Oct 2012
Ting Liu and Monic Sun
State University of New York (SUNY), Stony Brook and Boston University
Downloads 1 (521,734)

Abstract: