Monic Sun

Questrom School of Business, Boston University

Assistant Professor of Marketing

595 Commonwealth Avenue

Boston, MA 02215

United States

http://people.bu.edu/monic

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 20,574

SSRN RANKINGS

Top 20,574

in Total Papers Downloads

2,296

CITATIONS
Rank 19,605

SSRN RANKINGS

Top 19,605

in Total Papers Citations

34

Scholarly Papers (12)

1.

How Does the Variance of Product Ratings Matter?

Number of pages: 28 Posted: 07 May 2009 Last Revised: 28 Sep 2011
Monic Sun
Questrom School of Business, Boston University
Downloads 582 (45,371)
Citation 2

Abstract:

Loading...

Theoretical Modelling, Information Transmission, Product Ratings

Ad Revenue and Content Commercialization: Evidence from Blogs

Number of pages: 34 Posted: 07 Jan 2011 Last Revised: 02 Dec 2015
Monic Sun and Feng Zhu
Questrom School of Business, Boston University and Harvard University - Harvard Business School
Downloads 399 (71,833)
Citation 4

Abstract:

Loading...

ad-sponsored business model, media content, blog, revenue-sharing, user-generated content

Ad Revenue and Content Commercialization: Evidence from Blogs

NET Institute Working Paper No. 11-32
Number of pages: 26 Posted: 24 Nov 2011
Monic Sun and Feng Zhu
Questrom School of Business, Boston University and Harvard University - Harvard Business School
Downloads 34 (457,267)
Citation 2

Abstract:

Loading...

ad-sponsored business model, media content, blog, revenue-sharing

3.

Peer-to-Peer Markets with Bilateral Ratings

MIT Sloan Research Paper No. 5236-17, NET Institute Working Paper No. 17-01
Number of pages: 47 Posted: 13 Sep 2017 Last Revised: 25 Sep 2017
T. Tony Ke, Baojun Jiang and Monic Sun
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Washington University in Saint Louis - John M. Olin Business School and Questrom School of Business, Boston University
Downloads 330 (90,275)

Abstract:

Loading...

Platform, Peer-to-Peer, Competitive Search, Matching, Reviews, Information Disclosure, Segmentation

4.
Downloads 234 (129,845)
Citation 5

Disclosing Multiple Product Attributes

Stanford University Graduate School of Business Research Paper No. 2006
Number of pages: 34 Posted: 21 Nov 2008
Monic Sun
Questrom School of Business, Boston University
Downloads 233 (129,872)
Citation 5

Abstract:

Loading...

advertising, marketing strategy

Disclosing Multiple Product Attributes

Journal of Economics & Management Strategy, Vol. 20, Issue 1, pp. 195-224, 2011
Number of pages: 30 Posted: 16 Mar 2011
Monic Sun
Questrom School of Business, Boston University
Downloads 1 (680,701)
  • Add to Cart

Abstract:

Loading...

5.

U-Shaped Conformity in Online Social Networks

NET Institute Working Paper No. 12-15
Number of pages: 55 Posted: 11 Nov 2012 Last Revised: 08 Aug 2018
Questrom School of Business, Boston University, Chinese University of Hong Kong and Harvard University - Harvard Business School
Downloads 206 (146,725)
Citation 4

Abstract:

Loading...

conformity, normative social influence, social networks, field experiment

6.

Optimal Search for Product Information

Number of pages: 31 Posted: 08 Dec 2010 Last Revised: 14 Dec 2010
Universidade Catolica Portuguesa, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 182 (164,542)
Citation 4

Abstract:

Loading...

search, product information

7.

Competitive Mobile Targeting

Number of pages: 37 Posted: 09 Mar 2015
Yuxin Chen, Xinxin Li and Monic Sun
New York University (NYU) - Department of Marketing, University of Connecticut - Department of Operations & Information Management and Questrom School of Business, Boston University
Downloads 153 (191,201)
Citation 3

Abstract:

Loading...

Mobilen Targeting, Competitive Targeting, Pricing

8.

Informal Payments in Developing Countries' Public Health Sectors

Pacific Economic Review, Vol. 17, 2012
Number of pages: 22 Posted: 20 May 2009 Last Revised: 06 Aug 2018
Ting Liu and Monic Sun
Stony Brook University and Questrom School of Business, Boston University
Downloads 80 (303,391)
Citation 1

Abstract:

Loading...

9.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 74 (317,469)

Abstract:

Loading...

10.

Too Much Information? Information Provision and Search Costs

Marketing Science, Vol. 35, No. 4, July–August 2016, pp. 605–618
Number of pages: 34 Posted: 30 Aug 2018
Universidade Catolica Portuguesa, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 13 (560,110)
Citation 2

Abstract:

Loading...

11.

The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence

Journal of Marketing Research, Vol. LIV (April 2017), 293–305
Number of pages: 43 Posted: 30 Aug 2018
Monic Sun and Remi Trudel
Questrom School of Business, Boston University and Boston University
Downloads 8 (591,439)

Abstract:

Loading...

behavioral economics, sustainability, recycling, disposal

12.

Informal Payments in Developing Countries' Public Health Sectors

Pacific Economic Review, Vol. 17, Issue 4, pp. 514-524, 2012
Number of pages: 11 Posted: 11 Oct 2012
Ting Liu and Monic Sun
Stony Brook University and Questrom School of Business, Boston University
Downloads 1 (648,481)
  • Add to Cart

Abstract:

Loading...