Yanchen Li

School of Economics and Management, Southwest Jiaotong University

PhD candidate

No. 111, Sec. North 1, Er-Huan Rd.

Chengdu, Sichuan 610081

China

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

The Effect of Service Quality and Opportunistic Behavior on Customer Share and Future Intentions in Business Market: The Pivotal Role of Trust

Number of pages: 32 Posted: 14 Mar 2009
Yanchen Li, Ting-Jui Chou and Yan Xingquan
School of Economics and Management, Southwest Jiaotong University, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 310 (180,276)

Abstract:

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trust, service quality, opportunism, customer share, future intention