Campus de Arrosadía
Pamplona, Navarra 31006
Public University of Navarre, Spain
in Total Papers Downloads
in Total Papers Citations
Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping
e-commerce, grocery shopping, multichannel retailing
Store Brands, National Brands, Multichannel Retailing, Multichannel Consumer, E-commerce, Grocery Shopping
reference price, e-commerce, grocery shopping, multinomial logit model, multichannel retailing, multichannel consumer
Online shopping channel, advantages of online shopping, feasibility of products to be marketed online, online shopper’s characteristics
Choice Model, Targeting, Heterogeneity
channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping
e-commerce, online marketing, online channel, marketing, choice models, multichannel retailing, multichannel consumer
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