Javier Cebollada

Public University of Navarre, Spain

Associate Professor of Marketing

Campus de Arrosadía

Pamplona, Navarra 31006

Spain

SCHOLARLY PAPERS

8

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CITATIONS
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Top 45,207

in Total Papers Citations

3

Scholarly Papers (8)

1.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, National University of Singapore (NUS) - Information & Innovation Policy Centre and Public University of Navarre, Spain
Downloads 545 (32,267)
Citation 3

Abstract:

Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping

2.

The Internet as a Shopping Channel and Database Description: An Empirical Application to Online Grocery Shopping

Number of pages: 74 Posted: 10 Jun 2009
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Public University of Navarre, Spain
Downloads 414 (43,900)

Abstract:

e-commerce, grocery shopping, multichannel retailing

3.

Private Labels and National Brands Across Online and Offline Channels

Number of pages: 118 Posted: 09 Jun 2009
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Public University of Navarre, Spain
Downloads 328 (63,555)

Abstract:

Store Brands, National Brands, Multichannel Retailing, Multichannel Consumer, E-commerce, Grocery Shopping

4.

Reference Price in Online and Offline Channels

Number of pages: 56 Posted: 10 Jun 2009
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Public University of Navarre, Spain
Downloads 146 (135,953)

Abstract:

reference price, e-commerce, grocery shopping, multinomial logit model, multichannel retailing, multichannel consumer

5.

A Theoretical Evaluation of the Internet's Potential as a Shopping Channel

ESIC Market Economic and Business Journal, Vol. 135, January-April, 2010, pp. 149-180
Number of pages: 32 Posted: 09 Nov 2012
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Public University of Navarre, Spain
Downloads 37 (324,199)

Abstract:

Online shopping channel, advantages of online shopping, feasibility of products to be marketed online, online shopper’s characteristics

6.

Intra-Household Heterogeneity and Targeting

Number of pages: 48 Posted: 05 Jan 2017
University of Cologne - Faculty of Management, Economics and Social Sciences, Public University of Navarre, Spain and University of Chicago
Downloads 0 (456,169)

Abstract:

Choice Model, Targeting, Heterogeneity

7.

Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice

Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Posted: 24 Oct 2012
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, National University of Singapore (NUS) - Information & Innovation Policy Centre and Public University of Navarre, Spain

Abstract:

channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping

8.

Comparing Price and Loyalty Effects between Online and Offline Channels in the Grocery Industry: The Moderating Effect of Product Characteristics

Departamento de Gestion de Empresas DT 85/07
Posted: 02 Dec 2008 Last Revised: 26 Nov 2015
Marta Arce-Urriza and Javier Cebollada
Universidad Pública de Navarra and Public University of Navarre, Spain

Abstract:

e-commerce, online marketing, online channel, marketing, choice models, multichannel retailing, multichannel consumer