Purva Kansal

Panjab University - University Business School

Chandigarh, 160014

India

SCHOLARLY PAPERS

26

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Scholarly Papers (26)

1.

Service Performance Quality and Organizational Commitment of Customer Contact Employees in Indian Call Centers

Number of pages: 15 Posted: 27 May 2012 Last Revised: 08 Jun 2012
Purva Kansal
Panjab University - University Business School
Downloads 316 (104,815)

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service quality, service performance quality, organizational commitment, SERVPERF, linkage research, regression

2.

Advertising Appeals of Globalized Companies: Cross Cultural Lessons from India and US OTC Drugs Industry

National Conference "Kashti 2012" on Innovative Strategies for Global business in recessionary times”, Organized by KC Group of Institutes, UNA campus, Himachal Pradesh, India, 24th and 25th March 2012, Published in conference proceedings, pg 105-115
Number of pages: 11 Posted: 29 May 2012 Last Revised: 08 Jun 2012
Purva Kansal
Panjab University - University Business School
Downloads 190 (174,259)

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Advertising Appeals, Content Analysis, OTC drugs, print media, cross culture

3.

Relationship between Succession Planning and Retirement Variables Among Family Businesses in India: A Cross Gender Study

Number of pages: 13 Posted: 20 Aug 2012
Purva Kansal
Panjab University - University Business School
Downloads 132 (236,795)

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4.

Factors Effecting ‘Make in India’ Success - A Grangers Study of FDI

Kansal Purva, Harsh Tuli, "Factors effecting ‘Make in India’ Success - A Grangers study of FDI", Make in India:Retrospectives & Perspectives, 1st edited by Prof.R.K.Gupta, Dr.Geeta Bansal, 03/2015: chapter 4: pages 21-31; Bharti Publications., ISBN: 978-9385000126
Number of pages: 11 Posted: 13 Apr 2015
Purva Kansal and Harsh Tuli
Panjab University - University Business School and Independent
Downloads 101 (287,243)

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Foreign Direct Investment into India, Grangers Causality Test, Eclectic Paradigm, Make in India

5.

Effects of Organization Culture in the Dynamic Context of the Indian Banking Industry

QUEST-Journal of Management and Research, 2(1), 43-56
Number of pages: 14 Posted: 13 Sep 2013 Last Revised: 23 Nov 2013
Purva Kansal
Panjab University - University Business School
Downloads 88 (313,811)

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Organization Culture, Competitive advantage, Strategy, Banking Sector, India

6.

IT Based Vertical Integration of Agri Based Value Chains: Case Study of ITC Echoupals

Number of pages: 13 Posted: 27 May 2012 Last Revised: 29 May 2012
Purva Kansal and Gunmala Suri
Panjab University - University Business School and University Business School
Downloads 87 (316,020)

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value chain, vertical integration, ITC E-choupals, agriculture

7.

Banking Smart: Factors Affecting Intentions to Use

Kansal, P. (2015). Banking Smart: Factors Affecting Intentions to Use. In A. K. Vashisht, G. Suri & R. Kaur (Eds.), Innovation Management Addressing Gaps in Theoretical and Empirical Interpretations (pp. 114-122). New Delhi: Excel India Publishers
Number of pages: 9 Posted: 27 Feb 2015
Purva Kansal
Panjab University - University Business School
Downloads 78 (337,479)

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Innovative Services, Banking Sector, Technology Acceptance Model, Self Service Banking

8.

Visual Identity Mix Across Tourist Area Life Cycle: Case Study of Indian States

in Hospitality and Tourism Industry: Modernization, Innovations and Opportunities, Edited by RK gupta, Abhishek Ghai and Anish Slath, Gaurav Book Centre, New Delhi, Chapter 16, 220-234, 2015
Number of pages: 15 Posted: 19 May 2015
Purva Kansal and Ravish Chabbra
Panjab University - University Business School and Panjab University, University Business School, Students
Downloads 37 (474,955)

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Tourist Area life cycle, Visual Image Mix, Indian States

9.

Made in Label: Image Evaluation Across India,China and USA

Kansal Purva, Made In Label : Image Evaluation Across India, China And USA, Make in India:Retrospectives & Perspectives, Edited by Prof.R.K.Gupta, Dr.Geeta Bansal, 01/2015: chapter 24: pages 211-219; Bharti Publications New Delhi., ISBN: 978-9385000126
Number of pages: 9 Posted: 13 Apr 2015
Purva Kansal
Panjab University - University Business School
Downloads 24 (542,673)

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Made in Label, country of origin, cross cultural study India, China and USA, customer perception, ANOVA, Post hoc analysis.

10.

Perceived Recourse and Redress Risk: Remedy Risk Before Purchase and Its Impact on Purchase Intention

The IUP Journal of Management Research, Vol. XVIII, No. 3, July 2019, pp. 51-66
Posted: 04 Aug 2020
Suriti Goel and Purva Kansal
Panjab University and Panjab University - University Business School

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11.

Structure Conduct Performance and Efficient-Structure Hypotheses: Evaluation in Indian Tourism Industry

Posted: 13 Dec 2018
Purva Kansal and Arpit Khurana
Panjab University - University Business School and University Business School, Panjab University

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Market Structure; Performance; Tourism Industry; Structure Conduct Performance; Efficiency

12.

Testing the Churchill Scale for Channel Member Satisfaction – A Function for Attracting Market Oriented FDI: 'Make in India'

in Make in India: Retrospectives & Perspectives, 1st edited by Prof. RK Gupta, Dr. Geeta Bansal (2015): Chapter 26, 232-242
Posted: 19 May 2015
Purva Kansal and Suriti Goel
Panjab University - University Business School and Independent

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Channel Satisfaction, Factor analysis, Make in India

13.

Online Privacy Concerns and Consumer Reactions: Insights for Future Strategies

Purva Kansal, (2014) "Online privacy concerns and consumer reactions: insights for future strategies", Journal of Indian Business Research, Vol. 6 Iss: 3
Posted: 30 Jul 2014 Last Revised: 17 Oct 2014
Purva Kansal
Panjab University - University Business School

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14.

Service Recovery and Consumer Satisfaction in Indian Telecom Industry: Findings from a Study Using Discriminant Analysis

South Asian Journal of Management, 20(4), 120-143, 2013
Posted: 23 Feb 2014
Purva Kansal
Panjab University - University Business School

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Customer satisfaction, Telecommunication, service recovery, discriminant analysis, consumer behavior, marketing of services

15.

Information vs Attractiveness Cues in Advertisements: OTC Drugs in India and USA

Purva Kansal, (2013) "INFORMATION Vs ATTRACTIVENESS CUES IN ADVERTISEMENTS: OTC DRUGS IN INDIA AND USA", Journal of Asia Business Studies, Vol. 7 Iss: 2
Posted: 19 Apr 2013
Purva Kansal
Panjab University - University Business School

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communication, corporate social responsibility, strategy, management, content analysis

16.

Linkage Research Model of Indian Hotel Industry

Kansal Purva, Linkage Research Model of Indian Hotel Industry, The Indian Journal of Industrial Relations, Vol. 48, No.2, October 2012, pg 217-232
Posted: 27 Dec 2012
Purva Kansal
Panjab University - University Business School

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Linkage Research, Confirmatory Factory Analysis, Discriminant Analysis, Service quality, Job satisfaction, Organizational Commitment

17.

Consumers Attitude About Blog and Community Marketing Across India and Australia

Abhigyaan, Vol. 30, No. 2, July–September 2012
Posted: 12 Oct 2012 Last Revised: 23 Dec 2014
Purva Kansal and Praveen Tiwari
Panjab University - University Business School and Independent

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online marketing communication, customer perception, cross cultural marketing, Chi Square, Mann Whitney

18.

Satisfaction Construct (SATDIR) Based Approach to Managing Channel Members Relationships: A Case Study of Ariel

National Conference on Global Supply Chain Management: Challenges and Prospects, UBS, Panjab University, Chandigarh, 19th March 2012
Posted: 20 Aug 2012
Purva Kansal
Panjab University - University Business School

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Relationship management, Channel satisfaction, SATDIR, channel management

19.

Relationship between Industry Membership and Organization Culture in Context of Indian Banking and Software Industry

Survey, Journal of IISWBM Kolkata, Vol. 51, No. 1&2, Jan-June 2011, ISSN: 0585-0008, pp. 12-27
Posted: 27 May 2012 Last Revised: 18 Jun 2015
Purva Kansal and Praveen Tiwari
Panjab University - University Business School and Independent

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organization culture, competitive advantage, industry environment, Indian Banking industry, Indian software industry

20.

Offshore Outsourcing – A E-Commerce Reality- Case Study of India

Electronic Business in Developing Countries: Opportunities and Challenges, Kamel Sherif, ed., Idea Group Publishing Inc. USA, 2006
Posted: 27 May 2012
Purva Kansal and Amit Kaushik
Panjab University - University Business School and affiliation not provided to SSRN

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offshoring, outsourcing, India, e-commerce, value chain analysis

21.

Strategic Relationship between Advertising Clutter and Polychronic Time Use: A Study of Indian Youth

Journal of Asia Business Studies, Vol. 2, No. 2, pp. 52-60, 2008
Posted: 27 May 2012
Purva Kansal and Divya Aggarwal
Panjab University - University Business School and affiliation not provided to SSRN

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advertising clutter, advertising strategies, consumer behavior, nomadic behvior, polychronic time use

22.

Succession and Retirement Planning: Integrated Strategy for Family Business Owners’ in India

Vilakshan, Journal of Management, XIMB, Bhubaneswar, Vol. IX, No.1, March 2012, pp. 23-40, ISSN:0973-1954
Posted: 27 May 2012
Purva Kansal
Panjab University - University Business School

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succession planning, retirement planning, family business in India, logistic regression

23.

Effect of Absurdity in Advertising on Brand Recall

Indian Journal of Marketing, Vol. 41, No. 7, July 2011, ISSN 0973-8703, pp. 3-8
Posted: 27 May 2012
Purva Kansal and Himanshu Sharma
Panjab University - University Business School and affiliation not provided to SSRN

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absurdity, brand recall, advertising, likeability, trustability, believability

24.

Growing Industry and Advertising Content – An Analysis of Over the Counter Drug Magazine Advertisements

Emerging Markets in the New World Order – A Paradigm Shift, co-sponsored by Academy of Indian Marketing(AIM), American Marketing Association(AMA) and Center for Excellence in Brand & Customer Management (CEBCM), New Delhi, India, 16-18th December 2010.
Posted: 27 May 2012
Purva Kansal
Panjab University - University Business School

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emerging industries, over the counter drugs, content analysis, advertising

25.

Cognitive Dissonance and the Marketing of Services: Some Issues

Journal of Services Research: A Publication of Institute of International Management and Technology, Gurgaon, Vol. 8, No.2, October 2008, ISSN:0972-4702, pp. 31-51
Posted: 27 May 2012
Anupam Bawa and Purva Kansal
University Business School and Panjab University - University Business School

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cognitive dissonance, marketing of services, advertising of services

26.

Home Country Institutions as Predictors of FDI in India

Journal of Asia Business Studies, Vol. 3, No. 1, 2008, pg 12-22
Posted: 30 Dec 2008 Last Revised: 08 Jun 2012
Jamie D. Collins, Dan Li and Purva Kansal
Sam Houston State University, Shanghai Maritime University (SMU) - School of Economics and Management and Panjab University - University Business School

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fdi, institutions, india