Bob Krider

Simon Fraser University (SFU) - Beedie School of Business

8888 University Drive

Burnaby, British Colombia V5A 1S6

Canada

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Scholarly Papers (1)

1.

Demand and Distribution Relationships in the Ready-to-Drink Iced Tea Market: A Graphical Approach

Marketing Letters, 19 (1): 1-12, Lead Article, 2008
Number of pages: 12 Posted: 06 Sep 2015
Simon Fraser University (SFU) - Beedie School of Business, Concordia University, Quebec, University of Arizona and University of British Columbia (UBC) - Sauder School of Business
Downloads 31 (616,302)

Abstract:

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Distribution, Market evolution, Time series, Measurement and inference, Retailing, Competitive analysis