Susan M. Broniarczyk

University of Texas at Austin - Marketing

Professor of Marketing

2110 Speedway Stop B6700

McCombs School of Business

Austin, TX 78712-1275

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 37,464

SSRN RANKINGS

Top 37,464

in Total Papers Downloads

1,351

SSRN CITATIONS
Rank 40,006

SSRN RANKINGS

Top 40,006

in Total Papers Citations

6

CROSSREF CITATIONS

11

Scholarly Papers (8)

1.

Decision Difficulty in the Age of Consumer Empowerment

Journal of Consumer Psychology, Forthcoming
Number of pages: 55 Posted: 08 Jun 2014
Susan M. Broniarczyk and Jill Griffin
University of Texas at Austin - Marketing and University of Evansville - School of Business Administration
Downloads 594 (50,435)

Abstract:

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decision difficulty, consumer empowerment, assortment, customization, word-of-mouth, decision aids

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009
Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 358 (92,522)
Citation 3

Abstract:

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behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research Vol. XLIX (August 2012), 537–550
Number of pages: 14 Posted: 03 Sep 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 21 (591,093)

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retirement, investment decisions, 401(k), asset allocation, 1/n heuristic, diversification

3.

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Journal for Consumer Psychology, 23, 2 (2013) 165–174
Number of pages: 10 Posted: 04 Apr 2012 Last Revised: 25 Apr 2018
Joseph K. Goodman, Susan M. Broniarczyk, Jill Griffin and Leigh McAlister
Fisher College of Business, The Ohio State University, University of Texas at Austin - Marketing, University of Evansville - School of Business Administration and University of Texas at Austin - Department of Marketing
Downloads 193 (175,475)
Citation 4

Abstract:

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recommendations, choice expansion, choice overload, preference development, assortment, consideration sets

4.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 76 (349,393)

Abstract:

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Choice, Restrictions, Constraints

5.

Fund Assortments and 401(K) Plan Participation: The Moderating Effect of Gender

Networks Financial Institute Working Paper No. 2009-WP-06
Number of pages: 21 Posted: 14 Jul 2009 Last Revised: 19 May 2014
Maureen Morrin, Susan M. Broniarczyk and Jeffrey Inman
Temple University - Fox School of Business and Management, University of Texas at Austin - Marketing and University of Pittsburgh - Katz Graduate School of Business
Downloads 72 (360,188)

Abstract:

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retirement investing, gender, fund assortments

6.

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction

Journal of Marketing Research, April 2010
Number of pages: 13 Posted: 29 Sep 2013
Jill Griffin and Susan M. Broniarczyk
University of Evansville - School of Business Administration and University of Texas at Austin - Marketing
Downloads 37 (484,205)

Abstract:

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search, satisfaction, alignability, assortment, consumer decision making

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices

Ward, Morgan and Susan Broniarczyk (2016), Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in their Gift Choices, The Journal of Marketing Research, (Forthcoming).
Posted: 25 Apr 2016
Morgan Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

Abstract:

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gift giving, social closeness, goal conflict, motivated reasoning, relational-signaling

8.

It’s Not Me, It’s You: The Downstream Effects of Identity Threat in the Context of Gift Giving

Posted: 18 May 2010
Morgan K. Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

Abstract:

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gift giving, identity, identity threat, self verification