Susan M. Broniarczyk

University of Texas at Austin - Marketing

Professor of Marketing

2110 Speedway Stop B6700

McCombs School of Business

Austin, TX 78712-1275

United States

  • University of Texas at Austin - Marketing

SCHOLARLY PAPERS

9

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SSRN CITATIONS
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Top 37,985

in Total Papers Citations

10

CROSSREF CITATIONS

11

Scholarly Papers (9)

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1.

Decision Difficulty in the Age of Consumer Empowerment

Journal of Consumer Psychology, Forthcoming
Number of pages: 55 Posted: 08 Jun 2014
Susan M. Broniarczyk and Jill Griffin
University of Texas at Austin - Marketing and University of Evansville - School of Business Administration
Downloads 679 (62,329)

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decision difficulty, consumer empowerment, assortment, customization, word-of-mouth, decision aids

2.

I Share, Therefore I Know? Sharing Online Content — Even Without Reading It — Inflates Subjective Knowledge

Number of pages: 114 Posted: 16 Jun 2022 Last Revised: 29 Jul 2022
Adrian F. Ward, Frank Zheng and Susan M. Broniarczyk
The University of Texas at Austin, affiliation not provided to SSRN and University of Texas at Austin - Marketing
Downloads 622 (69,758)

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subjective knowledge, word of mouth, social media, self-perception

3.

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Downloads 446 (104,872)
Citation 4

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009
Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014
Maureen Morrin, Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 401 (117,633)
Citation 4

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behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research Vol. XLIX (August 2012), 537–550
Number of pages: 14 Posted: 03 Sep 2014
Maureen Morrin, Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 45 (653,625)

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retirement, investment decisions, 401(k), asset allocation, 1/n heuristic, diversification

4.

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Journal for Consumer Psychology, 23, 2 (2013) 165–174
Number of pages: 10 Posted: 04 Apr 2012 Last Revised: 25 Apr 2018
Joseph K. Goodman, Susan M. Broniarczyk, Jill Griffin and Leigh McAlister
Fisher College of Business, The Ohio State University, University of Texas at Austin - Marketing, University of Evansville - School of Business Administration and University of Texas at Austin - Department of Marketing
Downloads 219 (222,904)
Citation 4

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recommendations, choice expansion, choice overload, preference development, assortment, consideration sets

5.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
Simona Botti, Susan M. Broniarczyk, Gerald Häubl, Ronald Hill, Yanliu Huang, Barbara Kahn, Praveen K. Kopalle, Donald R. Lehmann, Joel Urbany and Brian Wansink
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, University of Notre Dame - Department of Marketing and Retired - Cornell University
Downloads 106 (403,035)

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Choice, Restrictions, Constraints

6.

Fund Assortments and 401(K) Plan Participation: The Moderating Effect of Gender

Networks Financial Institute Working Paper No. 2009-WP-06
Number of pages: 21 Posted: 14 Jul 2009 Last Revised: 19 May 2014
Maureen Morrin, Susan M. Broniarczyk and Jeffrey Inman
Temple University - Fox School of Business and Management, University of Texas at Austin - Marketing and University of Pittsburgh - Katz Graduate School of Business
Downloads 87 (458,922)

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retirement investing, gender, fund assortments

7.

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction

Journal of Marketing Research, April 2010
Number of pages: 13 Posted: 29 Sep 2013
Jill Griffin and Susan M. Broniarczyk
University of Evansville - School of Business Administration and University of Texas at Austin - Marketing
Downloads 50 (612,189)

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search, satisfaction, alignability, assortment, consumer decision making

8.

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices

Downloads 0 (982,787)

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices

Ward, Morgan and Susan Broniarczyk (2016), Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in their Gift Choices, The Journal of Marketing Research, (Forthcoming).
Posted: 25 Apr 2016
Morgan Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

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gift giving, social closeness, goal conflict, motivated reasoning, relational-signaling

9.

It’s Not Me, It’s You: The Downstream Effects of Identity Threat in the Context of Gift Giving

Posted: 18 May 2010
Morgan K. Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

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gift giving, identity, identity threat, self verification