Susan M. Broniarczyk

University of Texas at Austin - Marketing

Professor of Marketing

2110 Speedway Stop B6700

McCombs School of Business

Austin, TX 78712-1275

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 37,572

SSRN RANKINGS

Top 37,572

in Total Papers Downloads

2,563

SSRN CITATIONS
Rank 36,867

SSRN RANKINGS

Top 36,867

in Total Papers Citations

17

CROSSREF CITATIONS

11

Scholarly Papers (9)

1.

I Share, Therefore I Know? Sharing Online Content — Even Without Reading It — Inflates Subjective Knowledge

Number of pages: 114 Posted: 16 Jun 2022 Last Revised: 29 Jul 2022
Adrian F. Ward, Frank Zheng and Susan M. Broniarczyk
The University of Texas at Austin, affiliation not provided to SSRN and University of Texas at Austin - Marketing
Downloads 854 (54,584)
Citation 1

Abstract:

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subjective knowledge, word of mouth, social media, self-perception

2.

Decision Difficulty in the Age of Consumer Empowerment

Journal of Consumer Psychology, Forthcoming
Number of pages: 55 Posted: 08 Jun 2014
Susan M. Broniarczyk and Jill Griffin
University of Texas at Austin - Marketing and University of Evansville - School of Business Administration
Downloads 718 (68,750)

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decision difficulty, consumer empowerment, assortment, customization, word-of-mouth, decision aids

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009
Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 426 (129,533)
Citation 5

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behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research Vol. XLIX (August 2012), 537–550
Number of pages: 14 Posted: 03 Sep 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 56 (704,727)

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retirement, investment decisions, 401(k), asset allocation, 1/n heuristic, diversification

4.

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Journal for Consumer Psychology, 23, 2 (2013) 165–174
Number of pages: 10 Posted: 04 Apr 2012 Last Revised: 25 Apr 2018
Joseph K. Goodman, Susan M. Broniarczyk, Jill Griffin and Leigh McAlister
Fisher College of Business, The Ohio State University, University of Texas at Austin - Marketing, University of Evansville - School of Business Administration and University of Texas at Austin - Department of Marketing
Downloads 239 (241,805)
Citation 4

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recommendations, choice expansion, choice overload, preference development, assortment, consideration sets

5.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, University of Notre Dame - Department of Marketing and Retired - Cornell University
Downloads 112 (459,827)

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Choice, Restrictions, Constraints

6.

Fund Assortments and 401(K) Plan Participation: The Moderating Effect of Gender

Networks Financial Institute Working Paper No. 2009-WP-06
Number of pages: 21 Posted: 14 Jul 2009 Last Revised: 19 May 2014
Maureen Morrin, Susan M. Broniarczyk and Jeffrey Inman
Temple University - Fox School of Business and Management, University of Texas at Austin - Marketing and University of Pittsburgh - Katz Graduate School of Business
Downloads 100 (498,449)

Abstract:

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retirement investing, gender, fund assortments

7.

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction

Journal of Marketing Research, April 2010
Number of pages: 13 Posted: 29 Sep 2013
Jill Griffin and Susan M. Broniarczyk
University of Evansville - School of Business Administration and University of Texas at Austin - Marketing
Downloads 58 (679,311)

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search, satisfaction, alignability, assortment, consumer decision making

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices

Ward, Morgan and Susan Broniarczyk (2016), Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in their Gift Choices, The Journal of Marketing Research, (Forthcoming).
Posted: 25 Apr 2016
Morgan Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

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gift giving, social closeness, goal conflict, motivated reasoning, relational-signaling

9.

It’s Not Me, It’s You: The Downstream Effects of Identity Threat in the Context of Gift Giving

Posted: 18 May 2010
Morgan K. Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

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gift giving, identity, identity threat, self verification