Susan M. Broniarczyk

University of Texas at Austin - Marketing

Professor of Marketing

2110 Speedway Stop B6700

McCombs School of Business

Austin, TX 78712-1275

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 31,033

SSRN RANKINGS

Top 31,033

in Total Papers Downloads

1,143

CITATIONS
Rank 40,198

SSRN RANKINGS

Top 40,198

in Total Papers Citations

4

Scholarly Papers (8)

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009
Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 332 (72,669)

Abstract:

behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research Vol. XLIX (August 2012), 537–550,
Number of pages: 14 Posted: 03 Sep 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 18 (468,327)

Abstract:

retirement, investment decisions, 401(k), asset allocation, 1/n heuristic, diversification

2.

Decision Difficulty in the Age of Consumer Empowerment

Journal of Consumer Psychology, Forthcoming
Number of pages: 55 Posted: 08 Jun 2014
Susan M. Broniarczyk and Jill Griffin
University of Texas at Austin - Marketing and University of Evansville - School of Business Administration
Downloads 254 (48,723)

Abstract:

decision difficulty, consumer empowerment, assortment, customization, word-of-mouth, decision aids

3.

Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty

Journal of Consumer Psychology, 23, 2 (2013) 165–174,
Number of pages: 10 Posted: 04 Apr 2012 Last Revised: 21 Mar 2013
Joseph K. Goodman, Susan M. Broniarczyk, Jill Griffin and Leigh McAlister
Fisher College of Business, University of Texas at Austin - Marketing, University of Evansville - School of Business Administration and University of Texas at Austin - Department of Marketing
Downloads 120 (144,973)

Abstract:

recommendations, choice expansion, choice overload, preference development, assortment, consideration sets

4.

Fund Assortments and 401(K) Plan Participation: The Moderating Effect of Gender

Networks Financial Institute Working Paper No. 2009-WP-06
Number of pages: 21 Posted: 14 Jul 2009 Last Revised: 19 May 2014
Maureen Morrin, Susan M. Broniarczyk and Jeffrey Inman
Temple University - Fox School of Business and Management, University of Texas at Austin - Marketing and University of Pittsburgh - Katz Graduate School of Business
Downloads 68 (272,579)

Abstract:

retirement investing, gender, fund assortments

5.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Tuck School of Business at Dartmouth, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 47 (288,313)

Abstract:

Choice, Restrictions, Constraints

6.

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction

Journal of Marketing Research, April 2010
Number of pages: 13 Posted: 29 Sep 2013
Jill Griffin and Susan M. Broniarczyk
University of Evansville - School of Business Administration and University of Texas at Austin - Marketing
Downloads 9 (431,239)
Citation 4

Abstract:

search, satisfaction, alignability, assortment, consumer decision making

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices

Ward, Morgan and Susan Broniarczyk (2016), Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in their Gift Choices, The Journal of Marketing Research, (Forthcoming).
Posted: 25 Apr 2016
Morgan K Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

Abstract:

gift giving, social closeness, goal conflict, motivated reasoning, relational-signaling

8.

It’s Not Me, It’s You: The Downstream Effects of Identity Threat in the Context of Gift Giving

Posted: 18 May 2010
Morgan K. Ward and Susan M. Broniarczyk
Southern Methodist University (SMU) and University of Texas at Austin - Marketing

Abstract:

gift giving, identity, identity threat, self verification