Young Ae Kim

KAIST Business School

Ph.D Student

85 Hoegiro Dongdaemun-Gu

Seoul 130-722

Korea, Republic of (South Korea)

http://business.kaist.ac.kr/

SCHOLARLY PAPERS

2

DOWNLOADS
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Top 37,296

in Total Papers Downloads

867

CITATIONS

0

Scholarly Papers (2)

1.

A New Marketing Strategy Map for Direct Marketing

International Journal of Knowledge-Based Systems, Forthcoming, KAIST Business School Working Paper Series No. 2009-001
Number of pages: 37 Posted: 24 Jan 2009
Young Ae Kim, H. S. Song and Soung Hie Kim
KAIST Business School, affiliation not provided to SSRN and Korea Advanced Institute of Science and Technology (KAIST) - Management Engineering
Downloads 679 (26,358)

Abstract:

Sequential decision making; Reinforcement Learning; Direct marketing strategy; Customer Relationship Management; Marketing strategy map

2.

Role of Computational Trust Models in Service Science

Journal of Management Information Systems, Forthcoming, KAIST Business School Working Paper No. 2009-002
Number of pages: 36 Posted: 24 Jan 2009
KAIST Business School, University of Minnesota - Twin Cities, affiliation not provided to SSRN and Korea Advanced Institute of Science and Technology (KAIST) - Management Engineering
Downloads 142 (157,460)

Abstract:

Online community, Person-to-Person online service markets, Trust, Reputation, Dempster-Shafer theory of belief functions