Mary Steffel

Northeastern University

Assistant Professor of Marketing

MA

United States

http://mary-steffel.squarespace.com

SCHOLARLY PAPERS

2

DOWNLOADS

267

CITATIONS
Rank 36,254

SSRN RANKINGS

Top 36,254

in Total Papers Citations

5

Scholarly Papers (2)

1.

Over-Individuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts

Journal of Consumer Research, Vol. 40, No. 6, 2014, pp. 1167-1180
Number of pages: 60 Posted: 11 May 2011 Last Revised: 09 Aug 2014
Mary Steffel and Robyn A. LeBoeuf
Northeastern University and Washington University in St. Louis
Downloads 122 (139,178)

Abstract:

gift giving, judgment and decision making, consumer decision making, consumer behavior

2.

Making Better Decisions: From Measuring to Constructing Preferences

Healthy Psychology, Vol. 24, No. 4, pp. S17-S22
Number of pages: 6 Posted: 07 Jan 2009
Columbia Business School - Marketing, Northeastern University and Microsoft Research New York City
Downloads 83 (240,959)
Citation 5

Abstract:

constructive preferences, decision analysis, decision environments, affective forecasting, defaults