Rajesh Jayprakash Bhatt

Department of Business Administration

Senior Associate Professor

Bhavnagar, Gujarat

India

http://bhavunimanagement.org

Department of Business Adminstration,Bhavnagar University

Associate Professor

Bhavnagar, Gujarat

India

  • Department of Business Administration

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    • Tel: 0278-2524216
    • Fax: 0278-2524440

  • Department of Business Adminstration,Bhavnagar University

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

An Empirical Evaluation of Alternative Scales to Measure Service Quality and Assessment of Service Quality Dimensions

Quest-Journal of Management and Research, 2(2), 45-56
Number of pages: 12 Posted: 13 Sep 2013 Last Revised: 23 Nov 2013
Rajesh Jayprakash Bhatt and Anitha Sunil
Department of Business Administration and Independent
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Abstract:

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Service Quality, SERVQUAL, OSQ, Factor Analysis

2.

Studying the Changing Customer Relationship Management Practices for Consumer Packaged Goods: An Empirical Investigation

Posted: 21 Jan 2009
Rajesh Jayprakash Bhatt
Department of Business Administration

Abstract:

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CRM, Consumer Packaged Goods, Loyalty