Kent Grayson

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

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Customer Satisfaction Fables

Sloan Management Review, Summer, 1994, Vol. 35 Issue 4, pp. 93-96
Number of pages: 4 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Vanderbilt University - MarketingVanderbilt University - Marketing, Northwestern University - Kellogg School of Management and Arizona State University (ASU)
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Abstract:

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business enterprises, customer relations, customer satisfaction, marketing strategy, customer services, quality of service, customer loyalty