Department of Business Studies
Korte Nieuwstraat 33
KU Leuven @ Antwerp
Effects, Shelf, Choice
Sales Promotion, Premiums, Price Cuts, Retailing, Purchase Decisions
e-commerce, interactive decision aids, construal level theory, consumer behavior, IDA communication design
n-store displays; online retailing; online grocery shopping; market share models
Allocation policy evaluations, individual vs. collective outcomes, construal level theory, vested interest theory, consumer decision making
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