Els Breugelmans

KU Leuven @ Antwerp

Associate Professor

Department of Business Studies

Korte Nieuwstraat 33

Antwerp, 2000

Belgium

SCHOLARLY PAPERS

6

DOWNLOADS

545

CITATIONS

0

Scholarly Papers (6)

1.

The Effects of Shelf Display on Online Grocery Choices

KUL Working Paper No. MO 0607
Number of pages: 23 Posted: 14 Nov 2006
Els Breugelmans, Katia Campo and Els Gijsbrechts
KU Leuven @ Antwerp, KU Leuven - Faculty of Business and Economics (FEB) and Tilburg University - Center for Economic Research (CentER)
Downloads 146 (145,544)

Abstract:

Effects, Shelf, Choice

2.

Can In-Store Displays Improve Category Sales and Brand Market Share in Online Stores? A Study on the Overall Effectiveness and Differences between Display Types in an Online FMCG Context

Number of pages: 50 Posted: 26 Mar 2009
Els Breugelmans and Katia Campo
KU Leuven @ Antwerp and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 135 (161,935)

Abstract:

3.

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Number of pages: 48 Posted: 28 Jan 2014
Maastricht University, IAL-Campus, KU Leuven @ Antwerp, University of Hamburg - Institute for Marketing and Media and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 57 (200,846)

Abstract:

Sales Promotion, Premiums, Price Cuts, Retailing, Purchase Decisions

4.

Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications

ERIM Report Series Reference No. ERS-2010-041-MKT
Number of pages: 53 Posted: 25 Oct 2010
Maastricht University, KU Leuven @ Antwerp and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 52 (282,082)

Abstract:

e-commerce, interactive decision aids, construal level theory, consumer behavior, IDA communication design

5.

Effectiveness of In-Store Displays in a Virtual Store Environment

Catholic University of Leuven (KUL) Dept. of Marketing and Organisation Studies Working Paper Series
Number of pages: 44 Posted: 07 Dec 2010
Els Breugelmans and Katia Campo
KU Leuven @ Antwerp and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 46 (299,084)

Abstract:

n-store displays; online retailing; online grocery shopping; market share models

6.

Consumers' Evaluation of Allocation Policies for Scarce Health Care Services: Vested Interest Activation Trumps Spatial and Temporal Distance

Netspar Discussion Paper No. 11/2011-106
Number of pages: 19 Posted: 29 Jan 2012
Tim Benning, Els Breugelmans and Benedict G. C. Dellaert
affiliation not provided to SSRN, KU Leuven @ Antwerp and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 10 (450,904)

Abstract:

Allocation policy evaluations, individual vs. collective outcomes, construal level theory, vested interest theory, consumer decision making