Michael F. Walsh

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

DOWNLOADS

734

SSRN CITATIONS

2

CROSSREF CITATIONS

6

Scholarly Papers (2)

1.

Do Logo Redesigns Help or Hurt Your Brand? The Role of Brand Commitment

Journal of Product and Brand Management, Vol. 19, No. 2, pp. 76-84, 2010
Number of pages: 9 Posted: 06 Feb 2012
Michael F. Walsh, Karen Page Winterich and Vikas Mittal
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 582 (50,205)
Citation 2

Abstract:

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Brand identity, Brand loyalty, Logos

2.

How Re-Designing Angular Logos to Be Rounded Shapes Brand Attitude: Consumer Brand Commitment and Self-Construal

Journal of Consumer Marketing, Vol. 28, No. 6, pp. 438-447, 2011
Number of pages: 10 Posted: 06 Feb 2012
Michael F. Walsh, Karen Page Winterich and Vikas Mittal
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 152 (209,939)

Abstract:

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Self construal, Brand commitment, Advertising framing, Logos, Consumers