Marcos Fava Neves

University of Sao Paulo (USP) - Business Administration

Dr.

FEARP Av dos Bandeirantes 3900

Ribeirao Preto, Sao Paulo, 14020-740

Brazil

SCHOLARLY PAPERS

7

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1,931

CITATIONS

0

Scholarly Papers (7)

1.

Marketing Planning Process under a Network Approach

FEARP Working Paper No. 0015/2003
Number of pages: 16 Posted: 04 Feb 2004
Marcos Fava Neves
University of Sao Paulo (USP) - Business Administration
Downloads 1,312 (11,262)

Abstract:

Marketing, marketing planning, networks, collective actions

2.

A Method for Demand Driven Strategic Planning and Management for Food Chains (The Chainplan Method)

Number of pages: 12 Posted: 24 Aug 2007
Marcos Fava Neves
University of Sao Paulo (USP) - Business Administration
Downloads 285 (79,296)

Abstract:

Strategic Planning, Chains, Demand Driven

3.

A Framework to Build or Review Marketing and Networks Contracts

University of Sao Paulo, FEARP Working Paper No. TDA/17 2002
Number of pages: 24 Posted: 06 Feb 2003
Marcos Fava Neves
University of Sao Paulo (USP) - Business Administration
Downloads 278 (89,807)

Abstract:

Contracts, networks, corporate governance, marketing

4.

Codevasf

Harvard Business School Marketing Unit Case No. 510-042
Posted: 12 Apr 2012
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School

Abstract:

5.

ViniBrasil: New Latitude Wines

Harvard Business School Marketing Unit Case No. 509-003
Posted: 12 Apr 2012
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School

Abstract:

6.

Inserting Small Holders into Sustainable Value Chains

HANDBOOK OF BUSINESS PRACTICES AND GROWTH IN EMERGING MARKETS
Posted: 22 Nov 2009
Marcos Fava Neves and Luciano Thomé Castro
University of Sao Paulo (USP) - Business Administration and affiliation not provided to SSRN

Abstract:

Emerging Markets, Growth, Business Practices, International Business, International Marketing, Developing Country, Transitional Economies

7.

Analysis of Carbon Credits' Transactions: An Empirical Study

Posted: 27 Aug 2007
Marco Conejero and Marcos Fava Neves
PENSA Ribeirao Preto - Agribusiness Intelligence Center and University of Sao Paulo (USP) - Business Administration

Abstract:

Kyoto Protocol, Clean Development Mechanism, Transaction Costs Economics, Distribution Channels