Frank M. Go

Erasmus University Rotterdam (EUR)

Burgemeester Oudlaan 50

3000 DR Rotterdam, Zuid-Holland 3062PA

Netherlands

  • Erasmus University Rotterdam (EUR)

SCHOLARLY PAPERS

7

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SSRN CITATIONS
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4

CROSSREF CITATIONS

19

Scholarly Papers (7)

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1.

Tourism Destination Brand Identity: The Case of Slovenia

Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Number of pages: 13 Posted: 18 Mar 2013
Maja Konecnik Ruzzier and Frank M. Go
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Downloads 815 (50,993)

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brand identity, brand concept, Slovenia, tourism destination branding, perception

2.

Promoting Tourism Destination Image

Journal of Travel Research
Number of pages: 31 Posted: 30 Aug 2016
Robert Govers, Frank M. Go and Kuldeep Kumar
KU Leuven, Erasmus University Rotterdam (EUR) and Florida International University (FIU) - Department of Decision Sciences & Information Systems
Downloads 396 (125,339)
Citation 2

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tourism promotion; destination image; information sources

3.

Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain

ERIM Report Series Reference No. ERS-2008-079-ORG
Number of pages: 41 Posted: 17 Jan 2009
Jeroen van Wijk, Frank M. Go and Robert Govers
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) and KU Leuven
Downloads 169 (292,101)

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tourism industry, global value chain, dynamic image formation, Rwanda, Uganda, Mozambique, upgrading

4.

How Three Japanese City Marathon Brands Overcame Double Jeopardy

Asian Sport Management Review, Aug. 2016
Number of pages: 34 Posted: 12 Oct 2016
Frank M. Go, Chin-Kuang Chen and Remco Beek
Erasmus University Rotterdam (EUR), Rikkyo University and Erasmus University Rotterdam (EUR)
Downloads 133 (354,986)

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Value Co-Creation, Mediating Effect, Brand Penetration, Japanese Marathons, Service-Dominant Logic

5.

Virtual Destination Image: A New Measurement Approach

Annals of Tourism Research, 2007
Number of pages: 40 Posted: 30 Aug 2016
Robert Govers, Frank M. Go and Kuldeep Kumar
KU Leuven, Erasmus University Rotterdam (EUR) and Florida International University (FIU) - Department of Decision Sciences & Information Systems
Downloads 83 (491,281)
Citation 1

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destination image, computerized content analysis, qualitative online surveys

6.

Paradox of Authenticity Versus Standardization: Expansion Strategies of Restaurant Groups in China

Number of pages: 11 Posted: 19 Aug 2016
Guojun Zeng, Frank M. Go and Henk J. de Vries
National Sun Yat-sen University, Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 65 (563,174)

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7.

Analysing Beyond the Environmental Bubble Dichotomy: How the 2010 World Cup Case Helped to Bridge the Host-Guest Gap

Journal of Sport and Tourism, 18(3), pp 161-183
Number of pages: 43 Posted: 19 Aug 2015
Egbert van der Zee and Frank M. Go
KU Leuven, department of Geography and Erasmus University Rotterdam (EUR)
Downloads 41 (690,832)

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hallmark event, three-gap model, tourism destination image, service quality, environmental bubble