Frank M. Go

Erasmus University Rotterdam (EUR)

Burgemeester Oudlaan 50

3000 DR Rotterdam, Zuid-Holland 3062PA

Netherlands

SCHOLARLY PAPERS

7

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1,036

CITATIONS
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SSRN RANKINGS

Top 28,730

in Total Papers Citations

20

Scholarly Papers (7)

1.

Tourism Destination Brand Identity: The Case of Slovenia

Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Number of pages: 13 Posted: 18 Mar 2013
Maja Konecnik Ruzzier and Frank M. Go
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Downloads 645 (39,579)

Abstract:

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brand identity, brand concept, Slovenia, tourism destination branding, perception

2.

Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain

ERIM Report Series Reference No. ERS-2008-079-ORG
Number of pages: 41 Posted: 17 Jan 2009
Jeroen van Wijk, Frank M. Go and Robert Govers
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) and KU Leuven
Downloads 139 (206,735)

Abstract:

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tourism industry, global value chain, dynamic image formation, Rwanda, Uganda, Mozambique, upgrading

3.

Promoting Tourism Destination Image

Journal of Travel Research
Number of pages: 31 Posted: 30 Aug 2016
Robert Govers, Frank M. Go and Kuldeep Kumar
KU Leuven, Erasmus University Rotterdam (EUR) and Florida International University (FIU) - Department of Decision Sciences & Information Systems
Downloads 126 (223,400)

Abstract:

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tourism promotion; destination image; information sources

4.

How Three Japanese City Marathon Brands Overcame Double Jeopardy

Asian Sport Management Review, Aug. 2016
Number of pages: 34 Posted: 12 Oct 2016
Frank M. Go, Chin-Kuang Chen and Remco Beek
Erasmus University Rotterdam (EUR), Rikkyo University and Erasmus University Rotterdam (EUR)
Downloads 63 (346,218)

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Value Co-Creation, Mediating Effect, Brand Penetration, Japanese Marathons, Service-Dominant Logic

5.

Paradox of Authenticity Versus Standardization: Expansion Strategies of Restaurant Groups in China

Number of pages: 11 Posted: 19 Aug 2016
Guojun Zeng, Frank M. Go and Henk J. de Vries
National Sun Yat-sen University, Erasmus University Rotterdam (EUR) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 31 (460,143)

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6.

Analysing Beyond the Environmental Bubble Dichotomy: How the 2010 World Cup Case Helped to Bridge the Host-Guest Gap

Journal of Sport and Tourism, 18(3), pp 161-183
Number of pages: 43 Posted: 19 Aug 2015
Egbert van der Zee and Frank M. Go
KU Leuven, department of Geography and Erasmus University Rotterdam (EUR)
Downloads 18 (530,762)

Abstract:

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hallmark event, three-gap model, tourism destination image, service quality, environmental bubble

7.

Virtual Destination Image: A New Measurement Approach

Annals of Tourism Research, 2007
Number of pages: 40 Posted: 30 Aug 2016
Robert Govers, Frank M. Go and Kuldeep Kumar
KU Leuven, Erasmus University Rotterdam (EUR) and Florida International University (FIU) - Department of Decision Sciences & Information Systems
Downloads 14 (554,324)
Citation 1

Abstract:

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destination image, computerized content analysis, qualitative online surveys