Robert Govers

KU Leuven

Oude Markt 13

Leuven, Vlaams-Brabant 3000

Belgium

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain

ERIM Report Series Reference No. ERS-2008-079-ORG
Number of pages: 41 Posted: 17 Jan 2009
Jeroen van Wijk, Frank M. Go and Robert Govers
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus University Rotterdam (EUR) and KU Leuven
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Abstract:

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tourism industry, global value chain, dynamic image formation, Rwanda, Uganda, Mozambique, upgrading